spotlight on: under the wing - pr agency for antipodium

This week we talked to Nicole Glavan, Director of Under the Wing PR. Under the Wing represents several labels from Australia, New Zealand and the UK, including Antipodium, one of our faves.

Flaunter:  How did you spend your summer holidays?

Nicole Glavan: I spent half of them back home in the beautiful Southern Highlands, and the rest of the time camping in Jervis Bay. It’s unbelievably beautiful down the south coast, we did a lot of walks to secret beaches, and also quite a lot of ‘experimental’ camp cooking.

F: Any big plans/resolutions for 2013?

NG: We have a big year planned at Under the Wing, so looking forward to working with our new clients. On a personal note I am really excited for my trip to the States in February, skiing and then hopefully stopping over in New York for a while for the trade shows.

F: You do the PR for UK based label Antipodium... can you tell us about the AW13 collection?

NG: The range is called ‘How to Affect Robots and Influence People’ – it’s all about futurism, the search for perfection (nips and tucks!), and robots of course. It’s a bit of a continuation of the last collection, Emoji, where the range looked at ideas of synthetic emotions. There are a lot of innovative fabrications – crushed metallic foils, pastel patent leather. Geoffrey collaborated with Dr Tim Goodacre, president of the British Association of Plastic, Reconstructive and Aesthetic Surgeons, on the surgical marking prints which is really genius.

F: What are your top three looks from the collection?

NG: Catwalk 18 – Radial Dress – the length and shape of this dress is perfect. I can’t wait to wear it with a pair of sneakers.
Catwalk 3 – Every girl needs a pencil skirt with a built in bumbag! Paired with the twinset it’s a great look.
Catwalk 4 – I loved all the white in this collection, particularly these incredible high waisted trousers with the patent leather waistband.

F: What do you think will be the most popular pieces with media/stylists?

NG: The Radial Dress because it’s a showstopper, the Threshold patent and tech suiting bomber and also the Threshold Leather pencil skirt because it’s the perfect twist on a classic.

F: Any predictions for big fashion trends in 2013?

NG: Navy worn with black, Loafers (including platform loafers), metallic accents, and a strong focus on re-worked basics.

F: You’ve been using Flaunter for a few months now – how’s it going for you?

NG: It’s been really great to have one place where we can store our images, it’s saved us a lot of time and made things so much easier for the media we work with. It’s perfect for us.

F: What are you finding is the most useful function for Under the Wing?

NG: I liked the related looks function, it means a stylist can easily see what else is available in similar shapes or fabrics – very handy.

F: What are your favourite sites/blogs/tumblrs for fashion/lifestyle/creative inspiration?

NG: Sous Style, Decade Diary, San Ceuticals Magazine and Read:Look:Think by the amazing Jessica Stanley.

F: Which local/international designers would you love to work with?

NG: Aside from our own designers, I would love to work with Raf Simons, Rachel Comey and Simone Rocha.

Check out The Photo Diner to view the whole collection.