We have crushed on Kelly Hume’s style for years so we were delighted when she agreed to sit down with us and talk Paris, Solange Knowles and Tube Tops. Hume held roles at Vogue Australia and Harper’s Bazaar UK before a long stint as Fashion Editor at InStyle Australia. Here she tells us about her new role as Fashion Director at Sunday Style, the new weekly fashion glossy from the good people at The Sunday Telegraph & Sunday Herald Sun.
Flaunter: How did you get started in fashion?
KH: I began interning at Vogue when I was still at university studying writing. I stuck around long enough for them to offer me a part time Fashion Assistant position that eventually led to an Editorial Co-ordinator role on the now defunct Vogue Girl. It took me almost six years to gain a Fashion Editor role. You just can’t give up if it’s something you really want to do.
F: You recently took on a new role. Can you tell us about it?
KH: I am super excited about my new role as Fashion Director of Sunday Style, the new supplement which will feature in the Sunday Telegraph in Sydney and Melbourne. We are very similar to Style Magazine in the UK and launch on March 3rd. Sunday Style will now be Australia’s only fashion focused weekly, now that Grazia has sadly folded, so we have a lot to cover!
F: Who would you most like to work with?
KH: On an international scale the scope is huge. I would love to shoot with Bruce Weber or Juergen Teller. In terms of models, doing something new and fresh with the old guard of supermodel whose beauty is timeless would be incredible – Nadja Auermann, Shalom Harlow, Stephanie Seymour. I am desperate to shoot Solange Knowles. DESPERATE.
F: What are your predictions for big trends in 2013?
KH:I think slowly the general fashion consciousness is moving away from short, tight and overt. There is definitely still a love of mixing prints, and texture and a love of the extrovert but on the other side there is a return to a more 90s aesthetic, which I love. It’s streamlined, either tailored or fluid and somewhat minimalist.
In terms of trends, we will see plenty of white, 60s mod, well-cut suiting, skirts and tunics worn over pants and a serious look to the East for inspiration.
F: Flaunter aims to host the world’s fashion photos in the one spot. How useful will this be for you?
KH: Basically it is going to change my life in terms of having access to everything in the one place rather than spending my life sourcing from each different brand and PR agency individually. It is a game-changer for the industry.
F: Who would you most like to see on the site now?
KH: I would love to see everyone from Target to Prada on there. Sunday Style is really about the perfect edit of high and low.
F: You’ve just come back from London. What are your essential winter travel items?
KH: A fur is always perfect for the European winter as it looks killer during the day under a camel coat and timeless at night with a cocktail dress. Dents driving gloves and my Giuseppe Zanotti thigh-high boots have been a staple for some years now.
F: Where are your go-to spots when visiting London?
KH: I lived in London for two years a while ago and I never lacked for things to do. My favourite restaurants are Barrafina on Frith Street in Soho for super fresh, authentic, produce driven Spanish food (which is actually hard to find in London). For a proper London experience you should head to one of two places; Scott’s in Mayfair is crazy posh and serves incredible seafood - which you must wash down with an obscenely expensive bottle of champagne. Awesome for people watching and celeb-spotting. Obviously a real treat if you are working in fashion in London – get a PR to take you! Cecconi’s is my other favourite, very similar to Scott’s but with Italian fare.
Shopping - My first stop is always Selfridges. You need a good couple of hours here to scope out all your options. Then hit Browns, Browns Focus and Dover Street Market. All of the luxury boutiques are near here so it is basically a shopping mecca. Also, check out the ICA. I saw a Juergen Teller exhibition when I was there – FOR FREE - with giant shots of Vivienne Westwood’s vagina (which was obviously not the drawcard).
F: What’s the worst fashion purchase you’ve ever made?
KH: SO MANY!! I was a huge fan of tube top when I was fifteen and flat chested. I believe I had a selection but hot pink was by far my favourite.
Kelly Hume is now Fashion Director at GQ Australia.
With Proenza Schouler, Balmain, Roland Mouret and now Céline lining the walls, Sydney boutique Land's End is a Francophile fashionista's dream. Owner/buyer Jane Jasper cut her fashion teeth on titles such as iD and Dazed and Confused in London, before returning to work at Australian Vogue. In 2008 she opened Land’s End, bringing your favourite labels to your favourite neighbourhood.lanTPD: What made you want to open a boutique in Sydney?
JJ: I have always really enjoyed the retail experience, I like being on the floor and talking to people. I like being at the point that art meets commerce.
TPD: What’s in a name - why “Land’s End”?
JJ: I named it after American writer Edith Wharton’s country house. It is also a place in Cornwall not far from where my family are from so I felt like it had some potency.
TPD: You stock mostly French designers – Roland Mouret, Balmain, Celine, to name a few - what is it about the French style you/your customers like so much?
JJ: The French bring polish without too much embellishment, and they always construct things beautifully and make sure the things are flattering, which is important to me.
TPD: You’ve just come back from a buying trip in Paris (Pre-Fall 2013 collections) – what are you looking for when you view a collection? What sells in Sydney?
JJ: There are kind of three parts to it, firstly I approach a collection creatively, pick out the strongest trends that I want to highlight, and then I need to think about climate. Especially with US designers, they do a lot of outerwear (heavy coats and jackets) for Pre Fall, so that narrows the selection process down. Mostly I just try and keep in mind our lifestyle here, what a Sydney woman really wants to wear.
TPD: Where do you stay when you’re in Paris?
JJ: I move around a bit but the last few trips I have stayed in the 7th arrondissement. It is just so pretty there, and I love the more boutique feel of the shopping (when compared to the big flagship stores of the 1st and 8th)
TPD: What are your must-sees when in Paris (restaurants, bars, shops, museums)?
JJ: I love the classic French restaurants, Brasserie Lipp, Café de Flore, Café Marly. Also helpful to know where to eat healthy in Paris: I recommend the restaurants downstairs at both Merci and Colette for a salad lunch, and Rose Bakery for breakfast or lunch. On my last trip I visited the Jardin des Plantes for the first time which was spectacular. Also look out for special exhibitions at Versaille. I saw a Jeff Koons there which was unbelievable.
TPD: Who are your personal style inspirations/idols?
JJ: I think it’s really important to find a style that suits you, having said that I always look out for the red carpet style of Jessica Chastain and Anne Hathaway and from the fashion industry I love Giovanna Battaglia and Lauren Santo Domingo.
TPD: What are you coveting for yourself for Winter this year?
JJ: I have ordered myself a Celine Gourmette bag in black suede which I am super excited about; some Balmain black and white striped jeans and am going to stock up on Chinti and Parker organic cashmere for the weekend.
TPD: What are your favourite fashion magazines/sites/blogs/tumblrs?
JJ: Mostly I read fashion news/ gossip: so Fashionista and Fashionologie the NYT’s On the Runway blog. I love that Cathy Horyn is not afraid to call it. Fashion could learn a lot from the film industry- some collections really are worth two stars.
TPD: Lastly, what’s the WORST fashion purchase you’ve ever made?
JJ: When I was 20 I spent half my pay on a pair of Ann Demeulemeester white suede boots and promptly wore them to a nightclub. That was the end of that!!