Sydney-based Bianca Spender was born into fashion. The daughter of legendary Carla Zampatti, Spender cut her teeth by working at her mother’s label in her early teens but soon set out to forge a course of her own. After completing a commerce degree from the University of New South Wales, Spender returned to the fashion world and began seamlessly blending her innate sense of textile design with the mathematical precision she honed in business school.Read More
After accumulating 28 years in the fashion industry between them, Ryan Lobo and Ramon Martin came together in 2011 to create Tome – a brand built on innovative collections of simple, luxe, and precisely draped pieces.
To keep the essential nature of women at the heart of their label, each season of Tome is inspired by a different woman – past muses include sculptor Louise Bourgeois, painter Georgia O’Keeffe, and Cuban artist Ana Mendieta.
Way back in the olden-days, (okay, it was the nineties) designers were known to toil for hours curating huge boxes full of expensive printed documents, images, and product samples. Next, I assume they mortgaged their homes to cover the costs of shipping their kits off into the wide blue yonder, resulting (hopefully) in a bit of media coverage.
So, what makes a stellar 21st century media kit?Read More
What works on one social media platform most likely won’t work across all platforms. Each channel is designed for a different demographic and requires a specific style of content. And yes siree!, there’s an art to tailoring your posts so that they can be as effective as possible without creating a tonne of extra work.
Here’s a crash course in how to attack the social networks most commonly used by brands like yours.Read More
Did you know that around 90% of the workload for a creative business is non-design related? Crazy, right?!
Let’s get one thing straight: We think you’re great. Seriously. We’re also pretty sure you’re going to make some mistakes along your journey to creative glory, we’ve all been there! Which is why we’ve complied this list of mistakes almost every young creative business makes.Read More