Finding your voice on social media

Look for inspiration from successful brands

“I feel like everything is inspired by something else. There is no 100 percent original thought”. - Ne-Yo 

Aside from being a consistent hit-maker for a good ten years now, Ne-Yo has a point.  Look to other brands who have strong, successful social media voices and take note of what they do well. Perhaps it’s their creative, bubbly tone, or being relatable to your consumers; whatever the reason, ensure you find a way to adopt it and make it your own.

 

Maintain consistency amongst platforms

Having a consistent social media persona is key when aiming to represent your brand using a particular tone/voice. Take time to master the different social media platforms and their unique  characteristics (for example,  Twitter’s  140-character limit , Instagram photo techniques, and Facebook linking and sharing. Communication between team members is key here too- sit down with co-workers to sketch out and agree on the tone of your social media voice so that it remains constant no matter who is clicking the ‘post’ button. (Bonus Reading: The Seven Deadly Sins of Social Media)

 

Have your social media voice reflect your brand & its audience

Think about your consumers and what kind of language would appeal to them and cater to their needs; is your brand humourous? Intellectual? Quirky? Sassy? Take the time to figure it out and develop a unique brand voice.

 

Language

This point goes hand in hand with reflecting your brand and its audience. It’s essential to consider what jargon, abbreviations, references, and phrases to use when posting on social media. For example: Frank Body refers to its models and customers as “babes” and uses sexual innuendo to create a cheeky tone. This wouldn’t work so well for a more serious brand such as Tiffany and Co. who utilise an elegant and serious tone in posts and avoid jargon.  As each brand is unique, it only makes sense that their social media voice should be too.

 

They may forget what you said — but they will never forget how you made them feel.”  -Carl W. Buehner


4 steps to write a killer case study

Case studies are essentially storytelling, they’re told in narrative style, post-interview, and aim to show why your service, brand, or product is valuable and how it differentiates from the crowd. They’re a great way to present your service in a positive light and stand as marketing collateral outlining why people choose YOU. So, how do you go about producing a killer case study that gives your brand the recognition and attention that it deserves?

 

First things first: Interview a client: You may have to do some chasing, so be prepared for busy clients and playing email/phone tag! Keep questions simple and straight to the point, have both a short and long interview template , and try to provoke answers that describe why your service stands out.

 

Use the Interview as an insight into potential improvements: Interviews double as opportunities to learn about client needs and how your service is functioning. Ask questions that allow you to learn what parts of your business could be improved, what things could be added and removed, or if there are any aspects of your business that need simplifying. Of course, keep these off the record - archive them instead, and use them to grow better.

 

Choose your angle and writing style: Case studies can be in first person (I) or third person (he, she). When using third person, employ quotes to pep up the tone and allow flow, making it easier to read. This also increases authenticity because clients are reading firsthand  accounts from previous users/customers.

 

Find your structure: Begin the article with a strong title encapsulating the story. Use simple language with a focus on subheadings, bullet points, and bolded/italic text. When structuring the article think of using these questions to create a general outline:

  • What was the problem?
  • How was the client attempting to solve this previously?
  • How did your platform/service/company allow the customer to conquer this problem?

 

Remember: case studies are a sales tool because they highlight how you were able to satisfy previous customers, so ideally you’ll want to conclude with a quote from the client recommending your brand to others in their industry.


5 Things the Most Downloaded Flaunter Brands Are Doing

Ever wondered how the most downloaded brands on Flaunter consistently keep the media coming back for more?

1: In addition to keeping their images up to date, they share out links to Mood Boards and Albums.

Although one of the key features of Flaunter is having your content visible and downloadable though the Brand Directory and Content Feed, our most heavily downloaded users push their content further by sharing links outwards.   

Some ideas for sharing links we’ve seen from our brands:

  • If someone has recently published one of your images, it’s a great opportunity to get in touch with a quick 'thank you', as well as a mood board showcasing a curated collection of your other images.
  • Got an interesting story to go with your new collection launch? Send a link to your Flaunter album along with your media release so the media can immediately see AND download your new shots.
  • Are you going to an event where media and stylists will be present?  Save a link to a moodboard of your content on your phone, so that you can immediately text/email the new connections you meet.  That’s impressive.

Remember - in Flaunter, you can create two kinds of links: Registered (traceable links for people you know already have a Flaunter login) and Unregistered (people who do not have Flaunter logins).

2: All of their images are high resolution (300dpi).

After doing an exhaustive audit of our media user’s download habits on Flaunter, we discovered that a high resolution image is 86% more likely to be downloaded than a low resolution image.  The Flaunter profiles most regularly downloaded from are always uploading high res images (Pro tip: If the media does want a low res version of one of your images, Flaunter will automatically convert your high res images for them).

How do I know if my image isn’t high resolution? Flaunter will tell you once it’s uploaded (Look for a pink “Low Res” caption).

3: They add RRP and in-store date information to every image.

When one of our media users downloads one of your images, it comes packaged with a text file enclosing all of the details you’ve attached to the image.  This makes it super seamless for the media to drop your content directly into their spread.  

Our most downloaded users make sure these details are attached to every one of their images.   Aside from having a gorgeous product shot, the second most effective way of having your image selected is to have all it’s details attached.  Oftentimes, the media just don’t have the spare time available to do the searching for the details themselves.

We understand it can be difficult to find the time to add in depth details to all of your images, so if you can only add the bare minimum, make sure you have your RRP, In-store date and stockist listed.

4: They upload their latest collection imagery before it drops.

The media always like to be the first to know about the newest, coolest stuff. Makes sense, right?

You also need to remember that the lead time for a monthly glossy magazine can be as long as 3 months, so having your collection images online prior to their launch to consumers is going to increase the number of media who may want to use your images.

Remember, the only people who can see your images on Flaunter are stylists and members of the media community who have registered an account and been approved by the Flaunter team.

5: They’ve offered a Flaunter login to their media contacts.

Do you have a contact in the media who asks you for images every now and then over email? Has a stylist asked to be put on your mailing list so they can see your new pieces?

Some of our very canny Flaunter users have been calling on us to help set up their regular contacts with media accounts so they can access images whenever they like.  We can even set up alerts in Flaunter to shoot your contact an email each time you upload new content so you don’t have to, talk about easy!
Want a more in depth demonstration of any of the site features we’ve talked about here?  Get in touch with us, we'd love to show you through.


6 steps to help you master online customer service

As much as we all love the convenience of shopping from our sofas in a daggy pair of trackies, from the designer's perspective, it's a lot harder to give customers a great online customer service experience...or is it? Flaunter has a few fabulous tips to help you wow your customers, even if you never meet face-to-face.

 

  1. Packaging

To create a delightful customer experience from a distance, consider upping your packaging game. Having a parcel arrive in the mail is an exciting experience, so add to that good feeling by wrapping and boxing your items so they arrive in perfect condition and are an experience for your customers to open.  To that end: Make sure you send out those beautiful packages quickly!

Who does this well already? Apple & Mr Porter (Do you have any other favourites? Let us know!)

 

  1. Killer product & website copy (that don’t inflate perceived value)

Inject your brand’s personality into product descriptions to increase (but not inflate) the perceived value of your products.  Several online fashion and beauty retailers are becoming known for their fun, girly vibe with just a touch of sass, so don't shy away from showing some personality,  it can make your products sound even more appealing than they already are.

Be careful though! Don’t cross the line by talking your stuff up so much that it no longer matches the experience of the customer will have when the item arrives.

Who does this well already? Frank Body

 

  1. Telling a story about your brand

Give your customers a more personalised feeling by adding a team profile section to your website. People love to deal with real people, so letting them see some of the faces behind their favourite pieces will help them feel even further connected to your brand, even from behind a computer screen.

Who does this well already? Art Club Concept

 

  1. Personalised experience

Invest some  time into building specialised e-marketing into your website.  Images of personalised items based on previous purchases sent direct to your customer's inboxes are a great way to make your customers feel like you're always a step ahead of them.

 

 

  1. Make fit easy

What stops people buying clothes online?  Worrying about fit. Make it easy for potential customers by uploading comprehensive product measurements and even the size of the product shot model (and size they're wearing in the image).

Who does this well already? ModCloth goes one step further by allowing customers to upload their own measurements, so fit ceases to be a concern as the store automatically points them in the direction of the  clothes which will flatter them most.

 

  1. Customer care team as stylists

Fshn Bnkr, along with a growing number of retailers, have a live customer care team available to chat with.The best part? Not only do these customer care gurus work to resolve any nitty gritty ordering issues, they also provide styling advice, just like a dedicated sales person would if they were standing in the store with you! What an amazing  service for your customers.

 


How to create a media plan

Step One: Don’t bother.

Well…mostly.  The way we consume media today is all about immediate gratification and rapidly changing trends, so the old school method of strictly planning all of your brand’s media activities 12 months in advance are well & truly over.   

Step Two: Do this instead.

Spend more time thinking about what you want to achieve overall and why.  This way you can loosely plan your press & promotion activities to always be looking fresh, without leaving you scrambling every day for content.

What are your goals? Make them measurable and time-sensitive. 

Examples:

  • Increasing traffic to our website by 20% by the end of the year
  • Having comments on all of our Social Media Posts from next month.
  • Having an article written about us in the local media when our next collection launches.

Who are you speaking to? Pro Tip: “Our customers” isn’t good enough.

Examples:

  • Customers who have only purchased from us once
  • Fashion lovers who have never heard of us before
  • Media outlets looking to write stories

What do I want to happen? (Big picture desires for your media activities)

Examples:

  • Generate and increase sales
  • Drive engagement from your community
  • Mitigate negative publicity (But gosh, we hope you never have to do this!)

How am I going to get this message across? (The most expensive methods aren’t always the most effective)

Examples:

Step Three: Get tracking & Updating your message!

Because your audience is fickle (No offence, audience), the worst thing you can possibly do is prepare an run a campaign without checking it’s progress every step of the way.

Google Analytics and Facebook Insights are an easy way to instantly see what’s working and what’s not, allowing you to update your message on the fly (Don’t leave it more than a few days if you’re not starting to see results!)

Some other great platforms for tracking your campaign success:

Bit.ly – Shortens URLs and allows you to track click-through rates.  Perfect for Social Media!

Iconosquare- This one costs a little money, but it's still one of our personal favourites.  Allows you to see your most successful images & hashtags and who’s engaging with you.