Ever found yourself at a stale PR event nibbling on canapés while listening to a forgettable keynote? Yeah, we’ve all been there. But today, we’re switching gears.

Welcome to your definitive guide to PR events that not only spark conversations but ignite movements.

If you’re here, you probably have a killer brand or product and now you’re thinking, “How do I get everyone talking about this?”… Read on!

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The objective: What’s your game plan?

Before diving into logistics and guest lists, let’s talk strategy. What’s the mission objective? Product launch, brand awareness or something else? Set clear goals; you’re going to need them as your compass.

Venue vibes: Don’t just fill a room, create an experience

Yawn to hotel ballrooms and a big “heck yes” to rooftop lounges, rustic barns or virtual wonderlands that resonate with your brand persona. Choose a venue that screams ‘you’ from the moment your guests walk in.

The who’s who: Craft your guest list like a VIP club

This is the time to strategically blend together the who’s who of your industry. Think of your guest list as a cocktail: a dash of influencers, a splash of journalists and a twist of young talent.

RSVP: Your brand in an envelope (or email)

Get creative, people! From AR invites to personalised video messages, make your invite as unforgettable as the event you’re planning. Your invite should be like a mini trailer for an Oscar-winning movie. Yes, it’s that big a deal.

Let’s talk media: Amplify your event before the big day

Media is your megaphone. Flaunter’s digital press center makes it easy to curate and send personalised press kits. Utilise our platform to centralise all your press releases and visual assets for easy access by the media.

The main event: Turn spectators into participants

The event day is about more than just wining and dining. You need interaction. Consider live polls, Q&A sessions or even a real-time social media wall to keep the dialogue flowing. Remember, engagement is the name of the game.

The afterparty: Yes, there’s work to do

The confetti’s settled but you’re not done. Dive into Flaunter’s analytics to measure your event’s impact and secured press coverage. Then, roll out those thank-you emails and social media shoutouts like you’re at the Oscars.

Ready to trade those generic PR events for experiences that make people sit up and take notice? With Flaunter’s toolkit and these best practices, you’re not just planning an event; you’re crafting a milestone.


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Let’s flaunt it, shall we?

Bringing brands into the media spotlight is what we’re passionate about at Flaunter. We understand the inestimable value that media features offer to brands, especially in industries like fashion, beauty, home, wellness and more. Connecting brands with the right media outlets is an art, and when done right, it’s a win-win for everyone.

So, to all the brands out there looking to make a mark: Get out there, share your story and watch as the world sits up and takes notice. And remember, at Flaunter, we’re always here to help you shine the brightest!