Archive for Category: PR & Marketing Tips

A comprehensive guide to DIY media monitoring

How to grow a brand in global markets – a case study of Pared Eyewear by CEO Ed Baker

What should I focus on at each stage of my brand’s life cycle?

How do I compete with big brands? Six smart & lean PR tactics

ONE SHOOT: 17 IDEAS // Go beyond your typical campaign execution

Becoming a media favourite – how to create easily accessible content

What content do lifestyle media want and need?

PR tips for emerging brands with zero time

How to plan, fill and leverage your own PR calendar

How to have a great relationship with your models
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