In today’s digital age, creating engaging and shareable content for digital PR campaigns has become essential for businesses to increase their online presence, reach a wider audience and build brand awareness. 

There’s so much content being produced online every day, it can be challenging to stand out and make sure your message is heard.

If you’re looking to create a digital PR campaign that doesn’t blend into the background, you need to make sure your visual assets are just as compelling as your words. Here are 5 tips to help you make your PR imagery stand out from the crowd.

Flaunter - Beautiful online press centre and content management platform for brands, media and influencers

Read The Room

Before you start designing your visual content, take a good look at what’s already out there. What are your competitors doing? What’s currently trending? What type of content does your audience like to consume? Use this information to inform your design choices and ensure your visuals are up-to-date and relevant to your audience.

Cast A Spell With Your Storytelling

Visuals can tell a story just as well…scratch that…more effectively than words. Use images and videos to create an emotional connection with your audience and bring your brand’s story to life. Your story could be about your brand, your customers or a cause that you support. Whatever the narrative, make sure your imagery reflects your brand’s personality and values and is consistent with your overall messaging.

Paint Your Picture

Images that are bold, colourful, and visually striking are more likely to catch your audience’s eye and encourage them to engage with your content. Use images, videos, infographics, and other visual elements to bring your brand to life and make it more appealing to your audience. Just make sure that the visuals you use are high-quality, relevant and add value to your content.

Less Is More (but don’t be boring!)

Keep your visuals simple and easy to understand, but don’t be afraid to add a touch of personality and humour. Consider using typography, colour and other design elements to make your content visually interesting and engaging.

Spread The Word

Once you’ve created your visual content, it’s time to share it with the world. To get your content in front of your target audience, you need to promote it. Use social media, Flaunter (duh!), email marketing, and other digital marketing techniques to get your content in front of the right people. Encourage your audience to also share your content with their networks and make it easy for them to do so by including social sharing buttons on your website and other digital platforms. Make it easier for media, content creators, stylists and designers to promote your brand and content by having it available 24/7 on Flaunter.

Creating compelling visual content for digital PR campaigns is just the start! Sharing this content with media, influencers, your audience and target market is essential for driving brand awareness, engagement and sales. Follow these steps and you’ll be well on your way to launching your brand, product or collection on Flaunter and getting the editorial press coverage you deserve. Get started on Flaunter today with our 2-week free trial and plans from just $99 per month.


We’re already working with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini, as well as emerging brands. Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom.