2023 is sneaking up on us all way too quickly… As a business owner, you want to make sure you’re brand has a strategy in place to differentiate your business from competitors.
Every brand needs to be prepared for the best ways to make a statement and stand out from the crowd. The upcoming year is guaranteed to see the rise of new marketing trends that can help you reach your target audience, build a stronger brand and increase revenue.
In this article, we’ll break down some of the top marketing trends for 2023 and explain how you can implement them into your current strategy to stay ahead of the competition.
Data attracts distinctions
There’s that ‘D’ word again… D.A.T.A. Data and analytics are essential for understanding and influencing your target audiences. This information allows your brand to gain access to the ins and outs of trends that will be appearing in the very near future. The information that consumers provide is directly shared with your organisation, allowing you to observe the fluctuations and skewed results of your products.
Not only will this essential information clearly demonstrate the areas in which your company succeeds, it also highlights areas in need of improvement. Flaunter allows you to access smarter insights and know how your brand is performing. In addition, you can easily acquire this information through analysing your website activity, observing customer profiles, online forms, messages, surveys, quizzes and polls. This procedure is much more effective and trustworthy than third party data – it’s all thanks to cookies! And no, we don’t mean the type that taste good…
Third party information is set to phase out cookies by the end of next year due to rising privacy concerns. Cookies play a role in target marketing by tracking a user’s behavior across the web so marketers can deliver a customized experience. In order to remain relevant, brands are testing alternative targeting solutions to continue developing highly personalised content and ads. This will have a much greater impact on your brand visibility and success in 2023.
Email marketing is one of the greatest things you can do for your brand. From creating personalised content, to reaching the right people at the right time, to having ownership of media and contacts, this is most definitely the right path to go down.
Promoting your brand through email marketing allows you to showcase your finest digital creations – allowing people to view it whenever they please. Not to mention, notifications will alert them and influence the receiver to think of the product. This tactic is beneficial throughout any day, but a perfect time to implement this, would be when a new product has launched. This means that this product will reach audiences who might not have even purchased anything yet…
With every win must come a loss. In the case of email marketing; it’s the JUNK folder. What can you do for your brand to get out of the trash? These are some tips and tricks:
Use a custom domain email
Not only does this make your company look more professional, but it allows the email systems to identify you as a brand and not a scammer.
Set up DKIM and SPF
These systematic records increase the reliability of the email that is being delivered to the customer. Thus, increasing deliverability and brand/ product knowledge.
Ensure your subject lines aren’t cringe
If the subject line in your email sounds #cringe; this will most likely get you sent to the trash… This is very important as you don’t want your brand to come off as an unreliable page.
Avoid spam triggers SUCH AS:
- Starting your email with ‘Dear’
- Using too many images or links
- Inconsistent forming and aesthetics
- Embedding videos
- Dodgy ‘click here’ links with no reference
Send a welcome message
If you create positive and interactive relationships with consumers, this will do wonders for you and your brand. Increasing deliverability is very significant, and by maintaining relationships, this will improve.
Stay ahead of competition with creativity and digital content
Looks aren’t everything they say… Well we hate to break it to you, but when it comes to marketing, looks plays a huge part. Every piece of content you create and put out into the universe, needs to be seen, and to be seen, it needs to stand out. Making sure your brand’s campaigns and advertisements are aesthetically pleasing, is an absolute must in today’s world. An increase in attractiveness will most definitely result in an increase of sales as the product is seen as more trustworthy and reliable.
Visual content strategies are vital in this game. Original graphics (like infographics and illustrations) are still the most popular type of visual content. However, an increase in videos and meme content has become much more popular. After the pandemic, trust and relatability are values that audiences look for wherever possible. Introducing memes which provide humor and entertainment which can draw even more attention to the products, therefore generate more sales and revenue. Aesthetics also encompass the tone, mood, value and morals of the brand. This can also vary from layouts, active space, logos and symbols and much more.
Don’t let your amazing content be jeopardised by an off putting appearance. The reputation of your brand is relying heavily on these aspects so protect the first impressions. And share, share, share. If you’re investing in great content, make sure it’s distributed far and wide. You can store and share all your content in one place on Flaunter.
Don’t waste your time (or anyone else’s) – Target your market
Targeting an audience is the first step to selling products. If you are clueless about who you are selling your product to, how will consumer’s know if it is suited to them? Make sure you are targeting your key audiences with the right content and that your message is consistent across all channels. The more you know about your audience, their needs, wants and desires, the better positioned you are to deliver content that will help you convert those visitors into customers.
Target markets are very important within today’s world as there are so many companies that share similar ideas. By using data to identify your top customers, you can demonstrates the effectiveness of your product in the real world. Digital marketing and online platforms also provide a greater opportunity to communicate and interact with customers, competitors and observers. Therefore, digital campaigns need to be up to a very high standard, encompassing your brand and its values. Knowing and understanding your target audience is essential to selling products and generating revenue.
Beep Bop at your service
Chatbots are a fantastic way to connect with your consumers on a day-to-day basis. Although people may not be asking questions frequently, it still gives them an opportunity to do so and interact with the platform. This is important as it creates an open space and establishes relationships.
Chatbots also provide instantaneous assistance and they allow your business to engage with consumers inside and outside of work hours. These little friends are the fastest growing brand communication channel due to their convenience and simplicity. This may seem like a small step, but this conversational marketing strategy is assisting a lot of brands further develop their company, create and maintain relationships, gain brand awareness and increase revenue. This marketing strategy will be another addition to an extremely successful business.
Love your influencers
Influencer marketing is an incredible way to develop and expose your brand on digital platforms. It allows a wide range of audiences to view your product and gain access to items that may have been previously out of reach. Influencer marketing quickly establishes trust with consumers, as influencers have already done the hard yards – building honest relationships and credibility with their fans and followers. Their audiences are also extremely engaged and interested in what they have to say. It has the ability to increase brand exposure and awareness to a great extent. This can be advanced even further by ensuring that your content and products align with the influencers values – as they can promote your brand with similar morals.
Gifting is the key when you want to start influencer marketing. This gift will create a stronger relationship between brand and influencer, as well as allowing them to speak more highly of the brand. TIP: If you have a Flaunter profile, there is an option to select whether or not you are open to gifting or collaboration. If this is something you want to implement, we definitely recommend pressing ‘Yes’. Then, when reaching out to an influencer, make sure you are reaching out to the right influencer who has a reputable audience (that will have interest in the product being displayed). Influencer marketing is a driving social media marketing trend that is increasing brand exposure and awareness day by day. Don’t be late to the party and be sure to jump on this bandwagon.
Flaunter is the trendiest, most accessible and convenient platform for your brand and content to exist. Increasing your brand awareness, boost visibility, collaborate with media and influencers. Not on Flaunter? Sign up now.
Image by Elle Baché on Flaunter