This week, we hosted our final PR Power Lunch of 2021 with Violeta Tentomas of West 14th and Natalie Knoll of Bird & Knoll, touching on:
- What international audiences love about Australian brands, and how to tell these stories
- How Australian and International media differ – how do they like to be pitched to, what angles are they interested in and what’s trending in media and influencer activity around the world.
- Whether you need to have an on-the-ground resource for international media activity
- And more.
We heard from:
Violeta Tentomas, Founder West 14th
At 16 when I should have been studying with a friend, we took the train into New York City, where we stumbled into the Fashion Institute of Technology’s campus on 27th street. That was it and my mind was made up – this was my college. I then found a major to blend creativity and busines and launched into my career as a fashion buyer. Ultimately, it came as no surprise when launching West 14th 8+ years ago to focus on the concept of forever. Modern day heirlooms to treasure, share and resale.
Natalie Knoll, Founder Bird & Knoll
Natalie Knoll is Co-Founder of the Australian label BIRD AND KNOLL. Founded together with Macayla Chapman, it is a beautiful Australian independent luxury label offering the mindful woman mood elevating resort wear that injects escapism and romantic sensibility for a beautifully unique vacation style.
Watch it here:
