The ultimate list of Interior Design Influencers
Find the perfect influencer to elevate your brand with our ultimate list of Interior influencers. We’ve brought you a comprehensive list of the best of the best, categorised into aesthetics and styles to help you find your perfect match!
The birth of social media has introduced a new chapter to the history of interior design. With the development of technology has come the democratisation of design and an increasing infatuation with beautiful spaces and interior trends. Once the exclusive domain of trained designers and stylists, interior design is becoming the art of the people, with Pinterest boards and Instagram feeds turning all of us into budding decorators. While studios and designers remain the pioneers of the interior scene, it is influencers and bloggers who are taking new products and aesthetics to the people, creating content that gets people clicking, buying and visiting their recommendations.
If you’re looking to build your brand awareness or send that new range viral, interior influencers could be the perfect strategy for you. A virtual bridge between you and thousands of customers, finding that perfect influencer can be the key to accessing new audiences and taking your brand to the next level. To help you out, we’ve dived into the world of interior influencers, finding the best of the best and categorising them to help you find your perfect match.
DANA TOMIC HUGHES
Find her @yellowtrace, posting from Australia to 111, 000 followers.
A self-diagnosed design tragic and serious interiors influencer, Dana Hughes is the face behind leading interiors resource Yellowtrace. The go-to destination for all things design, Yellowtrace has a loyal following of design pioneers and industry insiders, covering the latest developments in interiors and architecture. Expect beautiful spaces and surprising aesthetics, with products, styling and vignettes that seek to redefine the parameters of design.
HEATHER NETTE KING
Find her at @heathernetteking, posting from Australia to 16, 900 followers.
A stylist, writer and Melbourne Homes Editor at Sunday Life Magazine, Heather Nette King is one of our favourite accounts for boundary-pushing design. A fan of bold colours and innovative styling, Heather’s feed is a curation of decadent designs and sumptuous interiors. Forever at the forefront of trends and styles before they hit the mainstream, Heather is the perfect influencer for products styled to perfection.
Find her at @thedesignchaser, posting from New Zealand to 208, 000 followers.
Bringing us the newest evolution in Scandinavian styling, Michelle Haldford’s The Design Chaser is an alluring inventory of inspiring spaces. Taking its cues from spaces the world over, TDC covers everything from new venues, product launches, home tours and Michelle’s own styling work. Head here for refined spaces and beautiful detailing, where neutral palettes and clean lines reference the blog’s Scandinavian roots.
Find her at @sibellacourt, posting from Australia to 106, 000 followers.
Not your average interior stylist, Sydney based Sibella Court also dabbles as an author, historian, creative director, product designer and professional globe trotter. Expect an aesthetic that pulls from each one of these callings, an eclectic and detail-heavy approach that creates immersive, imaginative and wondrous rooms that nod to the world of make-believe.
Find her at @megan_morton, posting from Australia to 89, 000 followers.
A “house whisperer” sought after by celebrities, magazines and international venues, Megan Morton does so much more than simply design rooms. She fosters emotions and builds atmospheres, employing her eclectic eye to create designs that satisfy the insatiable curiosity within us all.
Find her at @myscandinavianhome, posting from Sweden to 93, 800 followers.
Our favourite resource for Scandi inspiration, My Scandinavian Home is a treasure trove of clean lines and simple designs. With a blog we could scroll through forever, this is a one-stop-shop for new products and gorgeous designs, where home tours and styling tips have us in Scandi heaven!
WHITE LIVING ETC
Find her at @whitelivingetc, posting to 72, 300 followers.
Dedicated to Scandinavian style revisited, we love this interior influencer for serene shots filled with beautiful furnishings and need-it-now buys. With a focus on white finishes and paired back styling, this account gives us serious interior envy and may result in a sudden urge to redecorate!
Find her at @myfabulousdesign, posting from Australia to 16, 100 followers.
This Sydney based content creator, stylist and mother of four takes her followers on a journey through the spaces she loves. From coffee shops, galleries and the sun-drenched corners of her own home, each shot pays tribute to the artistry of simplicity and the allure of Scandinavian design.
Find him at @stevecordony, posting from Australia to 61, 300 followers.
One of Australia’s leading interior and event stylists, Steve has built an inimitable aesthetic of modern luxe design. The Style Director At-Large for Belle Magazine, Steve has worked for clients including L’Oreal, Ralph Lauren, Myer Emporium and Country Road. Expect lust-worthy interiors and international inspiration, snapshots perfectly finished with elaborate florals and amazing artworks!
Find him at @mrjasongrant, posting from Australia to 63, 000 followers.
An Interior and props stylist whose work has appeared in the pages of international magazines and renowned publications, Jason Grant nails modern styling infused with a coastal aesthetic. The author of 3 books and an interior influencer heavyweight, we love Jason for interiors that you can live in. Forget overstyled spaces and pretentious design, everything Jason touches looks authentic, beautiful and totally on trend.
The Colour Addicts
Find her at @oh.eight.oh.nine, posting from Australia to 302, 000 followers.
Flooding our feeds with pastel rainbows, Tarina Lyell has us dreaming of nurseries and playrooms. With a penchant for colour and the softest of finishes, Tarina is an expert at childhood aesthetics, a master at creating dreamy interiors perfect for kids and adults alike.
Find her at @we_are_scout_lisa, posting from Australia to 19, 500 followers.
Named in the top design blogs for 2016 by Domino Magazine, Lisa Tilse is a designer, maker and creative who fills her feed with the most gorgeously colourful interiors you could imagine. With a mix of products, spaces and general inspiration, this interior influencer is our number one for velvet covered armchairs, art inspired décor, and the perfect amount of colour to brighten your day!
Find her at @elinkicken, posting from Sweden to 13, 800 followers.
Scroll through Elin’s feed and you’ll find an ode to minimalism, a curated homage to the magic of neutrals and the allure of restraint. An interior and concept stylist with her own design firm, Elin creates spaces built on balance and refinement, where luxury is explored through the weight of materials and the shapes inherent in design.
Find her at @stylizimoblog, posting from Norway to 187, 000 followers.
The secret to minimalism lies in symmetry and precision, the perfection of details and the balance of design. In the Nordic countries, an understanding of minimalism seems to be something of a birthright, and for Nina Holst it is no different. Look for neutral colours and constructed pieces, beautiful photography that explores the beauty in simplicity.
The Contemporary Crowd
Find her at @interiorsaddict, posting from Australia to 81, 300 followers.
A former journalist and magazine editor, Jen Bishop started The Interiors Addict in response to her passion for all things interior design. Over time, the site’s audience grew and grew and Jen quit her job to focus on the page. A visual library spilling with interior news and spatial inspiration, Jen has established herself as an authority on Australian design and her blog should be on every interior-lovers bookmarks!
Find him at @tlcinteriors, posting from Australia to 25, 200 followers.
Making good design accessible for all with affordable pieces and decorating tutorials, TLC interiors is a design studio and online journal run by Chris Carroll. As an interior stylist, decorator, author and presenter, Chris knows a thing or two about design and decorating. He brings his insights to feed, curating a gorgeous mix of skimp and splurge décor that’s perfect for every style and budget.
Find her at @stylecuratorau, posting from Australia to 15, 600 followers.
The Style Curator was born from Gina’s love of interiors, where her talents as a writer and blogger provided her with an opportunity to build a styling bible. A resource dedicated to beautiful homes and dreamy spaces, with gorgeous accessories and the latest in interior trends and styles. The Style Curator also provides an outlet for Gina to chronicle her own building and renovating journey, keeping people inspired with personalised insights into constructing and decorating spaces.
The Fashion Set
Find her at @brooketestoni, posting from Australia to 138, 000 followers.
When it comes to interior influencers, it pays to keep the fashion set in mind. Primarily known for their wardrobe choices and sartorial inclinations, these influencers often have beautiful homes that they snap for their feeds. Look to Brooke Testoni, for gorgeous artwork hung above mid-century furnishings, where dark wood is accented by touches of brass and oversized rugs.
Find her at @oraclefox, posting from Australia to 840, 000 followers.
Known for her minimalist styling and androgynous aesthetic, Oracle Fox’s Amanda Shadforth takes the same approach to her interiors. With a taste for simple spaces elevated with investment pieces, we love Amanda’s feed for interiors that push design boundaries. Whether snapshots from her own home or from beautiful spaces abroad, Amanda is constantly treating us to the unexpected.
Find her at @becjudd, posting from Australia to 651, 000 followers.
Turns out this model, influencer, TV and radio host, speech pathologist, brand ambassador AND businesswoman knows a thing or two about interiors! In between snaps of outfits, events, and day-to-day shots with her adorable kids, Bec loves to post images of her house and latest interior finds. Her blog includes inspiration shots and creative collaborations, as well as archived shots from her series The Style School!
Not enough interior-inspo for you? Why not head to the Flaunter image library to find the very latest releases in interior design, or find out the latest colour trends to inspire your redecorations! If fashion influencers are more your cup of tea, find our comprehensive breakdowns of the very best fashion influencers here, here and here!