Flaunter teamed up with Public Address to share our thoughts on why we love data – and why you shouldn’t be scared of it – for US-based, The PR Net.

Listen in and we’ll share:

• Why PRs need to make better use of data to earn a seat at the boardroom table.
• How to win more clients by demonstrating your data skills.
• What kinds of data today’s clients are looking for, where to get it and how to interpret it.
• Using data to demonstrate value beyond impressions and clip counts
• Data as your pitching superpower – translating data into actionable intelligence that helps secure more coverage
• How to move from media clips to media intelligence