The Australian Fashion Chamber’s Australian Designer’s Abroad program was launched in Paris in 2015 to connect the best emerging Australian brands with international media & buyers.
Introducing: Ginger & Smart.
The collaboration of sisters Genevieve and Alexandra Smart, Ginger & Smart was founded in 2002 and creates designs for spirited women whose distinctive style is an expression of their individuality.
Blending Alexandra’s background as editor of several lifestyle magazines with Genevieve’s tenure designing for Australian fashion labels has allowed Ginger & Smart to showcase both cool confidence and bold discovery, underpinned by a luxurious contemporary design aesthetic.
Seeking to combine both the polished and playful aspects of a woman, the collection features bright prints and geometric details and includes a line of leather accessories, a ready-to-wear line, and Akin, a spinoff collection.
