Establishing relationships with Editors - The Daily Edited

How to have a great relationship with an online editor

Forming professional relationships with editors can be daunting - luckily we have a list of easy things brands & PRs can do (or not!) to help build lasting & mutually beneficial relationships with digital content producers, online editors & writers.

Flaunter’s MBFWA 17 Wrap Up Trend Report

While MBFWA 17 may have officially wrapped for another year, we are still revelling in the gorgeous display of Australian design creativity & glamour seen on the runways. To celebrate, we bring you our top trends & favourite BTS images direct from fashion week.

Lauren Platt-Hepworth from M.A.C

10 minutes with Lauren from M.A.C Cosmetics

Lauren Platt-Hepworth is the Communications Manager at M.A.C Australia, and not surprisingly, she is as glamorous and intelligent as you can imagine. We recently had the pleasure of visiting Lauren in store to find out about her busy role, lessons learnt in the beauty PR industry, and why she loves using Flaunter…

Flaunter Influencer Challenge

Spotlight on: Vanessa Valois // micro-influencer

During April, we launched the first Flaunter Influencer Challenge to give bloggers and stylists the opportunity to explore the Flaunter image library and create a mood board that showcased their personal style and creativity. Today, we introduce the winner of our comp and chat to her about her unique audience.

Flaunter Media

How to make your brand images 1000x more powerful

It’s not enough to create amazing pictures... You have to set them free. It’s like wearing a sack dress to a school reunion after 6 months of slavish devotion to Kayla Itsines. Like Kimmy K in a sheer feathered mini dress and shaved head, with no iPhone to capture the moment. What’s the point of having something amazing if it can’t be found or shared?

Flaunter - Behati Prinsloo by Who What Wear

5 things to know about working with editors

We know first hand how busy editors are and how fast the industry moves. One big question for brands & PR agencies is 'how to best approach an editor to get your brand or clients noticed'? To shed light on how to deal with these elusive creatures, we asked editor extraordinaire, Jacqui Kwong from BauerWorks to share her top tips...

Flaunter - Bec & Bridge MBFWA

Cooler days are calling // Winter skin & beauty prep

This season it is all about going back to the basics - Exfoliate, Hydrate & Nourish. On Flaunter, we have been noticing this trend take off and today we share our top picks for Winter skin.

HALP! Part Three: How do I compete with the big brands?

The final post in our three-part series with Adriana Glass where she explains how and when to call in the “Experts” and reveals every emerging brand’s best asset when it comes to PR.

HALP! Part Two: How do I compete with the big brands?

Welcome to Part Two in our three-part series with Adriana Glass from Talk Division on HALP! How emerging brands and small teams can compete with the bigs guns using six smart, and lean, PR tactics. Part Two covers brand assets and selling your story.

HALP! Part One: How do I compete with the big brands?

HALP! is a three-part series featuring Adriana Glass from Talk Division where she gives us a run-down of her key insights after a decade of sharpening her skills in the PR world. HALP! Part 1 covers influencers and strategy.

Flaunter - An Organised Life

An Organised Life… Gaby Howard from Flaunter

Beck Wadworth from An Organised Life interviewed Flaunter CEO and Founder, Gaby Howard, to find out how it all began, what her biggest piece of advice would be and, of course, how she stays so organised.

Spotlight on: Tabatha Brixton from Allora capes

We catch-up with Tabatha Brixton, founder of Allora capes to chat about the new collection, her important relationship with local manufacturers and receiving an Ethical Clothing Australia accreditation.

Why Flaunter needed to exist: the future of comms

Flaunter CEO and Founder, Gaby Howard, spent years frustrated by the PR industry norms. Here she shares the Flaunter story and explains why the future of communications is visual & digital.

Trend watch: ‘grandma takes a trip’

It's a walk down memory lane this season as 'retro chic' comes back onto the scene bigger and better than ever. Curious as to what's trending? Read on and view our top old school picks...

Flaunter presents MVR x DPOSADOWSKI

With the launch of their exciting handbag collaboration, we interview designers Danielle Posadowski and Martine van Reesema to bring you an exclusive glimpse into their creative worlds.

Spotlight on: Sonya Michele from Dog&Boy

We catch up with Sonya from dog&boy to chat about all things scarves, connecting with passionate customers and her big plans for the future!

Flaunter Trend Watch

Trend watch: ‘not your average workplace’

It's time to forget everything you know about work suitable colour palettes and cuts and add a little more self-expression into the working week.

Flaunter Marketing Tips


Finding great looking content on the web that is specific to your needs is much like finding a needle in a haystack. Lucky for you, we created our best hashtag tips that you can apply to any fashion, interiors and beauty content.

I’m a stylist and this is how I Flaunter

As a stylist, I work both individually and as part of a broader team, where collaboration with other creatives requires the most up to date knowledge in fashion, beauty and more. Discovering Flaunter has been my secret weapon...

New hues: Flaunter’s 2017 trend forecast

With the weird and whimsical end of 2016 now behind us, we're undoubtedly all looking for some piece of mind come 2017. Here's our guide to the top trends for 2017, and how you can incorporate them into your lifestyle.