Spring has (almost) sprung here in Australia, and in our amazingly-wild PR world, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.

As the temperature heats up, flowers bloom and the air becomes abuzz with excitement, it’s time we all start preparing for the most exhilarating and action-packed time of the year for PR. Spring!

There’s a lot coming up over the next few months, and it can be overwhelming to say the least. With all the events, editorial themes, new product launches and everything in-between, it’s natural to find yourself unsure of where to begin or where to direct your focus. As much as we’d all love to say ‘yes’ to everything, unfortunately that’s (in most cases) unrealistic. While embracing every opportunity is a tempting thought, this approach might not always align with reality.

Consider this your definitive guide to not only surviving but truly conquering the upcoming spring PR season in the APAC region.

Brands on Flaunter get 300% more editorial coverage

Let’s get started with upcoming events and occasions:

Beauty Expo Australia | 26 – 27 Aug Sydney | Beauty and wellness brands take the spotlight at this event, as beauty experts, influencers and media gather to discover and share the hottest beauty trends for the upcoming season.

New Zealand Fashion Week | 29 Aug – 2 Sep | An iconic event that’s a playground for fashion aficionados, NZFW sets the stage for designers, models and brands to showcase their latest collections. It’s a prime opportunity to align your fashion brand with creativity and style on an international platform.

Spring Racing Carnival | 16 Sep – 11 Nov | A true spectacle in Australia’s social calendar, the Spring Racing Carnival draws attention not only for its horse races but also for the glamorous fashion and style statements made by attendees. This event is a golden opportunity for fashion brands to shine.

Sydney Home Show | 13 – 15 Oct | As homes undergo spring makeovers, the Sydney Home Show becomes a hub of inspiration for interiors, décor and lifestyle brands. Media outlets turn their lenses towards ingenious designs and innovative home solutions.

Melbourne Fashion Week | 23 – 29 Oct | The highly anticipated MFW, showcasing the latest trends, this event gathers fashion enthusiasts, media moguls and style connoisseurs under one fashionable roof.

Now, these are the editorial events that command the media’s focus for the season:

Spring Fashion Revival – Explore the latest spring fashion trends, from vibrant colour palettes to lightweight fabrics and innovative designs. Feature interviews with designers, fashion influencers or stylists sharing their insights on must-have pieces for the season.

Sustainable Spring – As the world continues to prioritise sustainability, media will be keen on covering brands that champion eco-friendly practices. Whether it’s fashion, beauty, or lifestyle products, the spotlight will shine on those contributing to a greener future.

Outdoor Adventures – Highlight outdoor activities and adventures that come to life as the weather warms up. This could include hiking trails, cycling routes, picnic spots, and water sports.

Spring Beauty Regimens – Discuss skincare and beauty routines tailored to the changing weather. Include expert advice on transitioning from winter to spring skincare, makeup trends, and self-care rituals.

Digital Transformation – With the ongoing digital revolution, media outlets will be exploring brands that seamlessly blend technology with their offerings. From augmented reality shopping experiences to innovative virtual events, the spotlight will be on brands redefining the digital landscape.

Wellness and Self-Care – Spring is a time of rejuvenation, and media outlets will be seeking stories that promote wellness and self-care. Brands that offer products or services enhancing physical, mental, and emotional well-being will find themselves in the media’s spotlight. Spotlight healthy eating, fitness routines, and mental well-being practices to align with the theme of renewal and rejuvenation that spring brings.

Spring Weddings and Celebrations – Explore wedding trends, destination weddings, and creative celebration ideas for couples planning their nuptials during this season.

Inclusive Fashion – Diversity and inclusivity are no longer optional; they’re integral to the fashion and lifestyle industry. Brands that celebrate and represent a wide range of cultures, body types, and identities will capture media attention.

Local and Artisanal – Media outlets will be scouring for brands that emphasize local craftsmanship and artisanal techniques. Brands with stories of heritage, craftsmanship, and community engagement will resonate strongly with both media and consumers.

Travel Destinations – Showcase travel destinations that are particularly enchanting during spring. Include insider tips, local experiences, and lesser-known gems.

Amidst this spring PR whirlwind, Flaunter stands as your ultimate catalyst for success. With a marketplace that connects brands and media, we empower you to showcase your creations to a wider audience. From seamlessly managing your press assets to providing media instant access to your captivating content, we redefine PR norms, setting your brand apart. From fashion to beauty, wellness to interiors, Flaunter is your accomplice in navigating the dynamic PR landscape, driving brand awareness and securing the spotlight you deserve.

So, as Australia blooms into spring, so does the PR landscape. Embrace the energy, seize the spotlight and let your brand’s story resonate through the season. It’s time to redefine PR excellence and make this spring your most remarkable one yet.