As a business owner or brand manager, you’re the biggest cheerleader for your brand.

But when it comes to getting the word out there, building successful PR relationships is key. So, let’s dive in and figure out how to make the most out of your PR partnerships.

Flaunter - Beautiful online press centre and content management platform for brands, media and influencers

Play an active role

Collaboration is the key to a successful PR relationship. As the expert on your brand, you have to play an active role in your PR efforts. That means being available to your publicist, sharing your thoughts and ideas, and being open to feedback. Don’t be a wallflower in this relationship – nobody likes that.

Communicate, communicate, communicate

Good communication is the foundation of any good relationship, and PR relationships are no exception. Keep the lines of communication open with your publicist. Schedule regular check-ins, updates and feedback sessions. This helps ensure everyone is on the same page and working towards the same goals. Plus, it’s an excuse to chat and build that relationship, right?

Set realistic expectations

Let’s get real – PR isn’t a magic wand that will suddenly catapult your brand to stardom overnight. Set realistic expectations and be patient. Remember, PR is just one piece of the puzzle, and there are no guarantees. Just like finding true love, building a successful PR relationship takes time, effort, and lots of swiping…err, I mean networking.

Open to collaboration? Swipe right.

Collaboration is key to building successful PR relationships. Be open to ideas, feedback, and suggestions from your publicist. And why stop there? Collaborate with other brands, influencers and media outlets. Building relationships with other brands and media outlets can help increase your exposure and lead to more opportunities. So, go ahead, swipe right on some brand collabs and watch your PR relationship status go from “single” to “it’s complicated”.

Pop the Champagne and celebrate

PR can be a tough game, and it’s important to celebrate your wins along the way. Whether it’s a great media hit, a successful collaboration, or a positive review, take the time to acknowledge and celebrate your successes. And by celebrate, we mean popping the champagne and treating yourself to some well-deserved pampering.

Building successful PR relationships takes time, effort and collaboration. By playing an active role, communicating effectively, setting realistic expectations, being open to collaboration and celebrating your successes, you can build the kind of relationships that will help your brand thrive. Remember, nobody likes a wallflower so get out there and put your flaunt your brand!


We’re already working with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini, as well as emerging brands.

Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom.