As the small but dedicated arm of a global lifestyle empire, the team from Nautica Australia know how to hustle. We caught up with the Sydney gang to chat about how Flaunter allows them to maintain control as the Nautica product experts and build strong relationships with media and stylists.
On the Nautica Team We’re a pretty small dedicated team here at Nautica Australia. Our main team consists of just 5 of us and through True Alliance, we share some resources with other brands (including planning and design) that extends us out to 21. As a group, we bring Nautica to the Australian market both in wholesale and our direct online platform selling collections suitable for the Australian customer from Nautica’s international ranges and designing 30% of styles per season in-house.
On needs & wants Our team required a tool that was budget friendly and accessible 24/7. We had previously shared a PR resource with other brands at True Alliance but wanted to have something that we could control directly.
On finding Flaunter We spoke to multiple agencies when looking for new PR representation but were cautious to outsource when we are the Nautica product experts. In Flaunter, we found a way for our brand to always be accessible whilst allowing me to be the contact for media enquiries and able to pass on direct product knowledge for all call outs.
On overcoming challenges Originally we didn’t have access to the Direct Message feature on the Flaunter media list, which meant that setting up press showings for the first season of using this solution was a real challenge. Working with the Flaunter team and another True Alliance brand we were able to combine our access opening more of the Flaunter benefits.
On choosing Flaunter over other digital PR solutions We reached out to other digital PR solutions but Flaunter being an Australian company made a lot of sense for us. Plus, when talking to the team about our needs we were really impressed with the knowledge, time and flexibility we were shown.
“The knowledge & expertise of the Flaunter team, and their appetite to assist the brands on the platform is a great customer experience.”
On favourite features The system is used by our Senior Marketing Coordinator to display our brand, images in downloadable albums and responding to call outs or following up on brand interaction from media.
On specific benefits We have had a limitless level of assistance and guidance, from first looking into using the platform to now. We have also started to build out brand relationships with a number of stylists and media and most surprisingly, developed new relations internally with other brands using the Flaunter platform.
On where Flaunter sits in their PR strategy Flaunter is instrumental in our PR strategy. It effectively helps us to build our brand profile and presence in media we didn’t have contact with before launching. The whole team has full visibility at all times.
On reliable support The knowledge and expertise of the Flaunter team and their appetite to assist the brands on the platform is a great customer experience.
On Flaunter in three words Time efficient, easy and effective.