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Flaunter Revolutionises PR and Media Landscape, named B&T Australia ‘Marketing Technology Company of the Year’ 2023 Finalist.
12 September 2023 – Australia’s leading digital PR solution gains recognition for transforming the industry.
Flaunter, Australia’s leading PR MarTech platform, is thrilled to announce its selection as a finalist in the prestigious B&T Awards 2023, within the highly competitive Marketing Tech Company of the Year category. This recognition celebrates Flaunter’s dedication to revolutionising the marketing and media landscape.
In an era inundated with content, Flaunter sought to break down barriers between brands, agencies, media and creators, making it easy for brands of all sizes to be discovered and secure media coverage. Creating a PR marketplace, Flaunter is reshaping the industry and providing a continuous 24/7 spotlight for marketing and PR assets.
Chosen from a stellar line-up of nominees, Flaunter’s position as a finalist is an endorsement of its exceptional contributions to the marketing technology sector. The company’s consistent delivery of innovative features has empowered both brands and media to succeed in the evolving digital space.
Managing Director of Flaunter, Lisa Cachia, stated, “Securing a finalist spot in the B&T Awards is a testament to the dedication and passion of our entire team and the value our platform brings to the industry. Flaunter is about so much more than images, it’s about fostering connections, telling stories, transforming workflows and empowering brands and media to thrive.”
General Manager, Mel Cawston commented“Flaunter has rewritten the rules of collaboration between brands and media. Helping our clients achieve incredible results through our platform drives us to keep pushing the boundaries and growing. We are honoured by this recognition and look forward to demonstrating how Flaunter continues to set new industry standards.”
Flaunter’s mission aligns perfectly with the core values of the B&T Awards, as it strives to equip brands and media with the tools needed for seamless connectivity and extraordinary outcomes.
The B&T Awards 2023 will take place in Sydney on Friday 24 November 2023, and Flaunter eagerly anticipates this celebration of innovation and excellence. For those interested in participating in the event, more information can be found on the B&T Awards website.
Flaunter isn’t just a PR platform; it’s a marketplace that has disrupted the traditional PR landscape. With its innovative image-based content management and sample tracking solution, Flaunter has empowered brands, agencies and media professionals. Flaunter offers an integrated platform that enables brands and agencies to efficiently upload, organise and track PR and marketing assets including photos, videos, sample collections, media releases and documents. Simultaneously, it provides media professionals and content creators with easy access to follow, find, download and collaborate with brands and their assets. The cloud-based marketing technology company streamlines PR processes, accelerates content access and drives increased press coverage, awareness, credibility and revenue opportunities.
For more information about Flaunter, visit flaunter.com
About the awards
The B&T Awards 2023 seek to recognise excellence in the Australian marketing, media and advertising industry. The Marketing Tech Company of the Year category acknowledges companies that have made significant strides in technological solutions, with a focus on success, innovation and client testimonials. Flaunter is honoured to be part of this prestigious event and looks forward to celebrating the industry’s achievements.
Lisa Cachia, Managing Director
Mel Cawston, General Manager
Leading MarTech platform Flaunter set for further growth
22 October 2022 – In an exciting new development for Flaunter, one of Australia’s leading MarTech platforms, this month will see the company transfer to new ownership, with its sights set on exciting industry verticals and international markets.
Founded by successful tech entrepreneur Gaby Howard, Flaunter was born from a gap in the market to digitalise old-school PR processes and an opportunity to better measure ROI. The platform was designed to make it easier for brands to reach new audiences by connecting their content with the best storytellers around the world.
From 20 October 2022, Flaunter will be headed by Managing Director Lisa Cachia and General Manager Mel Cawston, with Gaby Howard moving on to a new role as Head of Operations for e-commerce startup, Carted. “Flaunter has taken me on an incredible journey and I couldn’t be more proud of what we have achieved. I’m excited to see what Lisa and Mel have in store for this next chapter. I know the company is in the best hands for its next stage of growth”, Gaby commented.
The Australian owned and run platform gives Marketing & PR teams the ability to keep all their digital assets in one place, making it easy for media to access hi-res images on demand, and amplifying brand efforts by providing a centralised discovery platform for journalists, influencers, stylists and content creators worldwide.
It’s also an industry leading inventory tracking tool, proving a seamless way to manage and track brand samples and gifting. Flaunter has continued to broaden its offering since it first launched, adding features and functionality to make the platform even more engaging as a one-stop resource. Already the platform has an impressive client list, hosting brands including Givenchy, MAC Cosmetics, Oroton, Charlotte Tilbury and Globe West, to name a few.
Speaking of their client base, General Manager Mel Cawston commented, “Flaunter is the ideal platform for brands and agencies of all sizes looking to upscale their PR and Marketing efforts. Everyday we’re working with brand owners, PR agencies, media, influencers, retailers, content creators, creatives, entrepreneurs, the tech community and the industry at large”.
So what’s next for Flaunter? In the past month, the platform has already expanded its reach inviting brands and media in the Kids & Baby, Home and Accessories industries, with Tech, Wellbeing and Wedding verticals to be launched in the coming months.
“This is the next phase for Flaunter, and we’re excited for the journey ahead. What started as a platform for the Fashion industry is quickly becoming an innovative solution for brands, agencies and media across many industries both in Australia and internationally” said Managing Director Lisa Cachia. “We have so many plans for the platform to drive engagement and performance metrics and we will continue to be a digital disruptor in this industry. Flaunter is going to be an even better place for visual content to exist.”
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