Feel like you’re being thrown in the deep end with your PR career?

Get Flaunter’s Ultimate Guide to Acing your PR Career, featuring insights from the best editors, PR pros and brands in the business.


You’ve come out of uni, guns blazing, ready to take on the world of PR, only to find that reality is… a little different from what you were expecting?

Maybe you feel a bit out of your depth, maybe you’re not getting as much on-the-job training as you were hoping, or maybe you just want to make sure you’re ahead of the competition when it comes to upping your skills.

We’ve created the *ultimate* guide for PRs who want to set themselves up for success in their careers.


Find out what skills agencies and brands are looking for

Learn what hiring managers in the PR industry want out of new graduates, ideal for landing your first job.


FOR PRs who want to upskill

Set yourself apart

Learn what skills PRs need to succeed in an ever-changing industry, and set yourself up for career success


for those leading teams

Get your juniors up to speed, quickly

Share the Ultimate Guide to Acing your PR Career with your team to help them learn the PR ropes, making them more efficient and productive.


50+ pages

Of tips, tricks, insights and templates from the best in the PR business

Australia’s Best

Interviews with 10+ industry experts from media, agency and brands

Real Life

Strategies from industry and editors, including how to think beyond media

Go from PR novice to pro, with proven, real-life strategies from some of Australia’s most influential editors (oh hey, Vogue), experts and team Flaunter.

We’ll be sharing everything you need to know to take your PR career to the next level, including:

  • Non negotiables to be great at PR. Have you got what it takes?
  • How to work with clients (especially the difficult ones!)
  • How to put together a great PR strategy – even with the uncertainty of lockdowns throwing your plans into disarray
  • How to tell a great story – the basis of all the best PR
  • How to build relationships with media and your little black book of contacts
  • How to write a great media release (that actually gets read)
  • How to use the best tech tools
  • Looking beyond media – think collaborations, podcasts and working with influencers
  • How to measure your results
  • How to pitch new ideas to your boss

Annie Brown, Vogue

“I want pitches to be personalised. A generic blanket email pitch generally doesn’t go down well and is much easier to ignore. The usual clunkers – using the wrong name, misspelling a name, pitching a story which clearly shows you’ve never read the publication – are also easy to avoid mistakes.”

Yeong Sassal, Vogue Living

“Attach the press release in a format where we can copy and paste relevant info when needed, and include a file sharing link. Sharing WeTransfers that expire after a few days can be frustrating for digital journalists who work really quickly and may not have time to wait for a reply or a new link. Also, don’t be vague! Please don’t send a one-line pitch that requires a lot of emailing back and forth to gain a better understanding of what the story angle is

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