Jessica Ruhfus, founder of digital collaboration platform, Collabosaurus, sat down with us to share why collaborations should be part of your PR strategy, the best way to pitch them and why PRs need to be more digitally savvy with the business tools they use.
With a background in fashion publicity and marketing education, Jess was frustrated sourcing cool brand partnerships in events, products and social media. So, she launched Collabosaurus in 2015, which has now attracted over 8000+ brands including Porsche, ASOS, Bondi Sands and Marks & Spencer. Jess won the 2019 B&T 30 Under 30 award in Entrepreneurship, and has spoken for Apple, Vogue, General Assembly, Microsoft and The College of Event Management.
Watch the interview now.