We sat down with Tania, Founder of Tania Claire, to talk about her transition from paramedicine to fashion, the emotional roots of her collections, and what it means to build a brand that’s both beautiful and meaningful. 

It’s time to move beyond manual logs and outdated spreadsheets. PR agencies need a system that’s both sophisticated and simple – one that keeps up with the pace of modern media and the demands of global outreach. 

Everyone dreams of being featured in a major publication—Vogue, Harper’s Bazaar, Elle—you name it. These glossy giants are often seen as the ultimate mark of PR success. From the moment you enter the industry, their influence is clear: the best brands, the top models, the most coveted coverage. And it’s not hard to see why—they’ve earned every bit of their prestige.  

But here’s the truth everyone needs to hear: while a Vogue feature might feel like the ultimate win, it’s not the only way to build media credibility or promote your brand. In fact, focusing solely on big-name media outlets can do more harm than good. It can limit your brand’s reach, reduce engagement, and dilute authenticity. 

Australia’s fitness and wellness industry has seen a major shift over the past decade, moving beyond traditional gyms and elite sports to embrace a more inclusive approach to health. Recovery tools like infrared saunas, cold plunges and breathwork are now part of everyday routines, reflecting a growing awareness of the importance of rest, regeneration and long-term wellbeing. At the forefront of this movement is Tom, a former professional rugby 7s player whose injury led him to explore recovery science more deeply. That journey ultimately inspired the creation of TH7 — a recovery clinic designed to make world-class tools and protocols accessible to everyone. In this interview, Tom shares his path from athlete to entrepreneur, the science that drives him, and how TH7 is helping reshape recovery culture in Australia.

In the world of PR, organised chaos is the norm - even on your desktop. We see you, and those 300 random images and files. But while it’s acceptable for your desktop to occasionally get a little out of hand, when that disorganisation starts creeping into how you manage your press assets, that’s when you’ve got a real problem. This blog uncovers six reasons why managing your PR assets in one place is the smartest move you’ll make this year.

Spring has sprung here in Australia, and in the beautifully chaotic world of PR, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.  

Meet Vicki Wallis, fashion brand consultant, designer, and founder of The Fashion Business Coach. Vicki helps fashion brand founders turn big ideas into thriving businesses - without the stress, confusion, or guesswork. In this blog, she’s sharing her expert take on how to make your data work harder for your brand, and why it’s one of the most underrated tools in your PR toolkit.  

Whilst the older generations may think the younger generation has lost their brains to doomscrolling, there is one thing they are undeniably good at - coming up with new terms and sayings. That’s right: a video can be posted in the morning, and by that afternoon, the entire country has adopted a saying, made it their own, and permanently placed it in everyday conversation. 

And the workplace is no exception. From “earned media” to “engagement rate,” and “micro-influencers” to “content pillars,” knowing the lingo helps you navigate conversations with confidence and clarity. 

That’s why we’ve put together this handy Public Relations & Marketing Dictionary—to keep you fluent in today’s industry language. Whether you’re a newbie or just need a refresher, here are some of our top terms you need to know. (We’ll probably be back here to update it in a year’s time). 

Here at Flaunter, we’re a lover of all thing's technology (that’s right, we’re embracing AI, not running from it.) As a digital platform, we’ve got to be. Ever since the iPhone landed in our palms it’s given us way more than just a means to stay connected and capture content. Suddenly, we’ve all become our own professional photographers with a compact, high-quality camera in our back pockets. I mean seriously, have you seen some people’s feeds? Brunches, birthdays, beach trips and even bathroom mirrors have never looked better.

But here’s the flip side: while tech has made us all look like pros, it’s also made us forget some of the photography basics. We've become so used to relying on built-in filters and auto-settings that, when it comes down to things like image resolution, DPI, file types, or knowing what’s actually printable - we’re kind of winging it.

Picture this: racks of vibrant, meticulously designed pieces - each with their own journey and story - ready to make their debut in the fashion scene. You’ve thoughtfully planned which influencers, publications, and media are the perfect match for each style. Five pieces are off to Vogue with a three-week return date, before heading to Harper’s. Meanwhile, three pieces need to be urgently sent to your favourite creator before they jet off to paradise.

Sounds perfect, right? But what starts as an exposure and creative dream can quickly turn into a logistical nightmare.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…