In the world of PR, organised chaos is the norm - even on your desktop. We see you, and those 300 random images and files. But while it’s acceptable for your desktop to occasionally get a little out of hand, when that disorganisation starts creeping into how you manage your press assets, that’s when you’ve got a real problem. This blog uncovers six reasons why managing your PR assets in one place is the smartest move you’ll make this year.

Spring has sprung here in Australia, and in the beautifully chaotic world of PR, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.  

Meet Vicki Wallis, fashion brand consultant, designer, and founder of The Fashion Business Coach. Vicki helps fashion brand founders turn big ideas into thriving businesses - without the stress, confusion, or guesswork. In this blog, she’s sharing her expert take on how to make your data work harder for your brand, and why it’s one of the most underrated tools in your PR toolkit.  

Whilst the older generations may think the younger generation has lost their brains to doomscrolling, there is one thing they are undeniably good at - coming up with new terms and sayings. That’s right: a video can be posted in the morning, and by that afternoon, the entire country has adopted a saying, made it their own, and permanently placed it in everyday conversation. 

And the workplace is no exception. From “earned media” to “engagement rate,” and “micro-influencers” to “content pillars,” knowing the lingo helps you navigate conversations with confidence and clarity. 

That’s why we’ve put together this handy Public Relations & Marketing Dictionary—to keep you fluent in today’s industry language. Whether you’re a newbie or just need a refresher, here are some of our top terms you need to know. (We’ll probably be back here to update it in a year’s time). 

Here at Flaunter, we’re a lover of all thing's technology (that’s right, we’re embracing AI, not running from it.) As a digital platform, we’ve got to be. Ever since the iPhone landed in our palms it’s given us way more than just a means to stay connected and capture content. Suddenly, we’ve all become our own professional photographers with a compact, high-quality camera in our back pockets. I mean seriously, have you seen some people’s feeds? Brunches, birthdays, beach trips and even bathroom mirrors have never looked better.

But here’s the flip side: while tech has made us all look like pros, it’s also made us forget some of the photography basics. We've become so used to relying on built-in filters and auto-settings that, when it comes down to things like image resolution, DPI, file types, or knowing what’s actually printable - we’re kind of winging it.

Picture this: racks of vibrant, meticulously designed pieces - each with their own journey and story - ready to make their debut in the fashion scene. You’ve thoughtfully planned which influencers, publications, and media are the perfect match for each style. Five pieces are off to Vogue with a three-week return date, before heading to Harper’s. Meanwhile, three pieces need to be urgently sent to your favourite creator before they jet off to paradise.

Sounds perfect, right? But what starts as an exposure and creative dream can quickly turn into a logistical nightmare.

Brands move through cycles, and depending on what stage your brand is at, your PR strategy and areas of focus are going to vary significantly. Not sure where your brand is at or how to focus your efforts? Read on…

Happy Plastic Free July. An annual event that encourages the everyday individual to up their eco game, and make some positive changes to look after the beautiful environment in which we live.

This week, we’re shining a spotlight on Made by Fressko, a brand that is making strides towards sustainability one sip at a time. The Made by Fressko team has shared their top tips to help us all make better choices and do our bit for the environment.

Can you believe we’re already halfway through 2025? Time sure flies when you’re busy making headlines and dropping jaws with your stunning PR efforts. Now, it’s time to take a breather, sip on some bubbly inspiration and reflect on our PR triumphs and challenges so far.

Capturing the immediate attention of journalists, bloggers, and influencers is a must for any brand. These days, the high volume and saturation of the fashion and lifestyle market is overwhelming for everyone involved. Standing out in a crowded field requires more than just a great product or service.

Whether it is ChatGPT, Copilot, Google Gemini, Jasper, Perplexity or Claude, there’s a growing list of tools you can tap into to give your productivity a serious boost. Like anything, there’s both good and bad ways to use the influx of technology that hits our desktops. For marketing and PRs, there’s huge opportunity to leverage AI to streamline our workflows, enhance our copy, help us with SEO and the many other things that are on our daily to-do lists.

In a world where trends come and go quicker than you can say “add to cart”, Medley Jewellery stands its ground with a message that cuts through the noise: Worn for Nobody. It’s not about flexing the latest must-have’s or curating a stack for clout. Medley is for the individual – the one who wears jewellery because they love it, not because anyone else says they should.  

If you’ve ever run a PR or influencer gifting campaign, you know the drill: a spreadsheet that gets messier by the day, a dozen open email threads, and somehow... you still aren’t completely on top of where, and who, your products went out to. Not fun, right?