As the countdown to Christmas begins, it’s that time of year when the marketing and PR world gets dusted with a little holiday magic. From festive product drops to gifting campaigns, brands are gearing up for what feels like a six-month stretch of sales, giveaways, and media moments galore. 

You’ve got the products, the story, and the sparkle, now you just need the coverage. And who better to help you sleigh your media strategy than your friends at Flaunter?   

The festive season is one of the busiest times for brands. Journalists, stylists and content creators are pulling together holiday stories, gift guides and trend roundups — and everyone’s sprinting to get their best ideas under the tree first. With so much media attention focused on festive content, standing out can feel like a challenge. For brands on Flaunter, there’s one simple feature that can make a big difference: tags. 

It’s that time of year when the countdown is on, the inbox is overflowing, and you’re dreaming of beach days and Aperol's. The last thing you feel like doing? Thinking about PR over the Christmas break.

But here’s the thing: consistency is your secret weapon when it comes to PR. The more you avoid turning the tap on and off, the faster your media coverage bucket will fill. The holidays aren’t a time to fully hit pause; they’re an opportunity to cut through while others are OOO and gain real traction for your brand.

Employee Generated Content (EGC) is filling our newsfeeds, and we love it. EGC is more than just a buzzword in social media; it's a powerful digital PR tool that’s reshaping the way brands engage with their audiences.

If there was ever a time of year when shopping hits its peak, it’s the festive season. People are shopping for themselves, for others, and for everything in between. For brands, this means one thing: landing Christmas coverage is not just a nice-to-have, it’s a gamechanger.  

Whether it’s glossy magazines, curated gift guides, or influencer roundups, media coverage during the holidays can be a powerful driver of brand awareness. And in a season where timing is everything, knowing how to get featured in media—and how to build media relationships that last—is key to cutting through the clutter.  

Can you hear it? The distant jingle of holiday tunes. The calendar pages flipping faster towards the end of the year. And your dreaming of sipping on an Aperol by the pool... can we start our leave like, right now? 

All jokes aside, while it might seem tempting to kick back and coast into the new year, hold that thought. Now is the time to ramp your PR efforts up before the end of year slow down kicks in. This is the perfect moment to make a lasting impression that carries your brand into 2026. Trust us, future you will thank you.  

There’s something undeniably powerful about a well-chosen gift — the kind that feels personal, intentional, and just right. In a world of fast trends and one-click purchases, the magic lies in slowing down, curating with care, and creating moments that make people feel truly seen. Whether it’s a beautifully set table, a handwritten note, or a gift box filled with unexpected delights, these small gestures leave a lasting impression. That’s exactly what inspired the creation of Sarah Urban — a brand born from a love of beautiful things, a passion for entertaining, and a desire to bring people together through meaningful experiences.

You’ve got the clicks. You’ve got the downloads. You’ve got some coveted media bites. But if you want to keep that sweet, sweet momentum rolling, you’ve got to maintain your profile and give it some TLC.

Flaunter is your always-on digital PR assistant — but it only works if you keep showing up. The media cycle moves fast, and your profile needs to keep pace. Whether you're chasing more coverage or just want to stay top of mind with editors, here are our top tips to keep your Flaunter profile polished, powerful, and press-ready.

Now is the time to wind up before the long-awaited wind down. For brands, the upcoming silly season is a golden window to ramp things way up. It’s when consumer spending hits its peak, inboxes are buzzing, and media are actively on the hunt. Not only are holiday roundups and gift guides in full swing, but there’s also the “best of the year” lists and the chance to land a spot on this year’s ‘INs list’ (that’s still a thing, right?). It’s the perfect moment to maximise visibility and secure media coverage that can carry your brand into the new year. 

Seasonality in the world of PR isn’t just about swapping jeans for shorts or releasing a limited-edition summer flavour when the heat kicks in. It’s a major player in how both media and consumers behave — and understanding it can be the difference between getting featured or getting forgotten. 

We sat down with Tania, Founder of Tania Claire, to talk about her transition from paramedicine to fashion, the emotional roots of her collections, and what it means to build a brand that’s both beautiful and meaningful. 

It’s time to move beyond manual logs and outdated spreadsheets. PR agencies need a system that’s both sophisticated and simple – one that keeps up with the pace of modern media and the demands of global outreach. 

Everyone dreams of being featured in a major publication—Vogue, Harper’s Bazaar, Elle—you name it. These glossy giants are often seen as the ultimate mark of PR success. From the moment you enter the industry, their influence is clear: the best brands, the top models, the most coveted coverage. And it’s not hard to see why—they’ve earned every bit of their prestige.  

But here’s the truth everyone needs to hear: while a Vogue feature might feel like the ultimate win, it’s not the only way to build media credibility or promote your brand. In fact, focusing solely on big-name media outlets can do more harm than good. It can limit your brand’s reach, reduce engagement, and dilute authenticity. 

Australia’s fitness and wellness industry has seen a major shift over the past decade, moving beyond traditional gyms and elite sports to embrace a more inclusive approach to health. Recovery tools like infrared saunas, cold plunges and breathwork are now part of everyday routines, reflecting a growing awareness of the importance of rest, regeneration and long-term wellbeing. At the forefront of this movement is Tom, a former professional rugby 7s player whose injury led him to explore recovery science more deeply. That journey ultimately inspired the creation of TH7 — a recovery clinic designed to make world-class tools and protocols accessible to everyone. In this interview, Tom shares his path from athlete to entrepreneur, the science that drives him, and how TH7 is helping reshape recovery culture in Australia.

In the world of PR, organised chaos is the norm - even on your desktop. We see you, and those 300 random images and files. But while it’s acceptable for your desktop to occasionally get a little out of hand, when that disorganisation starts creeping into how you manage your press assets, that’s when you’ve got a real problem. This blog uncovers six reasons why managing your PR assets in one place is the smartest move you’ll make this year.

Spring has sprung here in Australia, and in the beautifully chaotic world of PR, this signals the onset of a whirlwind season filled with boundless opportunities for brands, media and content creators.