Whether you are a publicist, founder, marketer, brand manager, or freelancer — we all know PR in 2026 is… a lot. Between media outreach, imagery requests, sample loans, content creation, influencer communications, events, product launches and reporting (oh, the reporting), it’s easy for even the most organised PR pro to feel like they’re juggling flaming batons. 

And in the middle of all that? You’re still expected to build relationships, earn coverage, keep your assets updated, and magically know who needs what, and when. 

That’s exactly why we built Flaunter. 

It’s not a revolutionary phrase to say that fashion moves fast. New drops, new trends, new edits – the calendar barely stops for air. The pressure to constantly deliver something “new” can feel relentless, especially when your brand is taking a different approach.  

If you’re watching brands around you start dropping their new autumn collections when it feels like summer only just wrapped up, then it’s very easy to slip into panic‑mode thinking you have “nothing” to pitch. 

When AI is used correctly, it can tighten your copy, speed up your workflows, streamline your reporting, help you build your media list, repurpose your content and act like the digital PR assistant you never have to pay overtime. When your prompt is mistaken, AI can flatten your brand voice, hallucinate facts, push out SEO soup and pitch journalists with the personality of a filing cabinet.  

Let’s start with a universal PR truth: not all coverage is created equal. Paid media is that outfit you bought for a big event: shiny, strategic, expensive and guaranteed to get at least one compliment. Owned media is your dependable everyday wardrobe: comfortably, familiar, always there when you need it. But earned media? That's a whole different kind of magic.  

In 2026, product photography and visual storytelling are your ultimate tools for getting noticed by the media and elevating your PR game. But this isn’t just about creating beautiful content – it’s about presenting content in a manner that’s accessible, searchable, and ready when the media needs it.

The phrase “New Year, New You” is everywhere at this time of year. For some, it signals reinvention. For others, it creates unnecessary pressure to reset everything at once. But in business, progress rarely comes from starting over. 

A new year doesn’t require a complete overhaul of your brand, strategy, or operations. You don’t need to discard what’s already working. Instead, it’s an opportunity to refine, evolve, and build on existing strengths. Think of the new year not as a reset, but as a strategic moment to unlock fresh opportunities, sharpen your positioning, and elevate what you’ve already established. 

As the countdown to Christmas begins, it’s that time of year when the marketing and PR world gets dusted with a little holiday magic. From festive product drops to gifting campaigns, brands are gearing up for what feels like a six-month stretch of sales, giveaways, and media moments galore. 

You’ve got the products, the story, and the sparkle, now you just need the coverage. And who better to help you sleigh your media strategy than your friends at Flaunter?   

The festive season is one of the busiest times for brands. Journalists, stylists and content creators are pulling together holiday stories, gift guides and trend roundups — and everyone’s sprinting to get their best ideas under the tree first. With so much media attention focused on festive content, standing out can feel like a challenge. For brands on Flaunter, there’s one simple feature that can make a big difference: tags. 

It’s that time of year when the countdown is on, the inbox is overflowing, and you’re dreaming of beach days and Aperol's. The last thing you feel like doing? Thinking about PR over the Christmas break.

But here’s the thing: consistency is your secret weapon when it comes to PR. The more you avoid turning the tap on and off, the faster your media coverage bucket will fill. The holidays aren’t a time to fully hit pause; they’re an opportunity to cut through while others are OOO and gain real traction for your brand.

Employee Generated Content (EGC) is filling our newsfeeds, and we love it. EGC is more than just a buzzword in social media; it's a powerful digital PR tool that’s reshaping the way brands engage with their audiences.

If there was ever a time of year when shopping hits its peak, it’s the festive season. People are shopping for themselves, for others, and for everything in between. For brands, this means one thing: landing Christmas coverage is not just a nice-to-have, it’s a gamechanger.  

Whether it’s glossy magazines, curated gift guides, or influencer roundups, media coverage during the holidays can be a powerful driver of brand awareness. And in a season where timing is everything, knowing how to get featured in media—and how to build media relationships that last—is key to cutting through the clutter.  

Can you hear it? The distant jingle of holiday tunes. The calendar pages flipping faster towards the end of the year. And your dreaming of sipping on an Aperol by the pool... can we start our leave like, right now? 

All jokes aside, while it might seem tempting to kick back and coast into the new year, hold that thought. Now is the time to ramp your PR efforts up before the end of year slow down kicks in. This is the perfect moment to make a lasting impression that carries your brand into 2026. Trust us, future you will thank you.  

There’s something undeniably powerful about a well-chosen gift — the kind that feels personal, intentional, and just right. In a world of fast trends and one-click purchases, the magic lies in slowing down, curating with care, and creating moments that make people feel truly seen. Whether it’s a beautifully set table, a handwritten note, or a gift box filled with unexpected delights, these small gestures leave a lasting impression. That’s exactly what inspired the creation of Sarah Urban — a brand born from a love of beautiful things, a passion for entertaining, and a desire to bring people together through meaningful experiences.

You’ve got the clicks. You’ve got the downloads. You’ve got some coveted media bites. But if you want to keep that sweet, sweet momentum rolling, you’ve got to maintain your profile and give it some TLC.

Flaunter is your always-on digital PR assistant — but it only works if you keep showing up. The media cycle moves fast, and your profile needs to keep pace. Whether you're chasing more coverage or just want to stay top of mind with editors, here are our top tips to keep your Flaunter profile polished, powerful, and press-ready.

Now is the time to wind up before the long-awaited wind down. For brands, the upcoming silly season is a golden window to ramp things way up. It’s when consumer spending hits its peak, inboxes are buzzing, and media are actively on the hunt. Not only are holiday roundups and gift guides in full swing, but there’s also the “best of the year” lists and the chance to land a spot on this year’s ‘INs list’ (that’s still a thing, right?). It’s the perfect moment to maximise visibility and secure media coverage that can carry your brand into the new year.