NUNE Apparel is redefining the way everyday essentials are considered, bringing together comfort, simplicity and thoughtful design across it’s sleep and underwear range. Founded by two fashion industry experts, the Sydney based brand takes a considered approach to creating pieces that are made to be worn, lived and enjoyed in for years to come.

With a focus on quality materials, responsible manufacturing and timeless design, NUNE offers a fresh perspective one everyday dressing. Through a conversation with Pirra, one of the founders of NUNE, we explore the brand’s journey, creative vision and commitment to creating considered, everyday essentials.

Was there a particular gap in the underwear or sleepwear market that you felt needed to be addressed?

We felt there was a gap for underwear and sleepwear that was genuinely considered, not only in the materials used, but in the way the product itself is developed.

Coming from a fashion design and product development background, our approach with NUNE has been to slow down the development process and really focus on getting each product right before it goes into production. We spend a lot of time on fit, fabric, construction and wear testing, refining styles through multiple samples rather than rushing product to market.

That also means creating fewer, better styles rather than constantly introducing something new. We focus on pieces that are comfortable, functional and designed to have longevity, using carefully selected fabrics and producing in considered quantities to help avoid unnecessary waste and overproduction.

We also saw an opportunity to move away from the traditional gendered approach to underwear and sleepwear. Where it makes sense, our pieces are designed to work across genders, ages and different stages of life, which allows us to build a more considered, versatile collection rather than creating endless variations of essentially the same product.

For us, sustainability starts well before production. It’s in the decisions we make during development: what we make, why we make it, how well it performs and whether it deserves to exist in the first place.

Can you walk us through what goes into designing a NUNE piece from the initial concept through to the finished product?

We are product people first, so the process is incredibly considered. Between us, we have spent years designing, developing and fitting garments, and that technical background is a huge part of NUNE.

A piece usually begins with a feeling or a need rather than a trend. We ask: how should this feel on the body? When will someone reach for it? What would make them keep it for years? From there we work through silhouette, proportion, fabrication, construction and fit.

Fabric is especially important because with underwear and sleepwear there is nowhere for poor quality to hide. Our modal underwear needed to feel exceptionally soft while recovering well and holding its shape. Our sleepwear fabrics are chosen for how they feel against skin, how they wash and how they improve with wear.

We develop patterns, fit on real bodies, refine construction and use 3D development where appropriate before moving into physical samples. We are quite ruthless about editing. If a detail does not improve the feel, function or longevity of a garment, it probably does not need to be there.

Fabrics are also central. We have spent a significant amount of time finding the right fabrics which are sustainably and ethically produced, as well as being the most comfortable we could find!

Comfort, functionality and longevity are central to the collection, how do you balance these practical considerations with aesthetics?

For us, they are not separate considerations. The aesthetic comes from getting the practical things right.

A beautifully cut shoulder, the weight of a jersey, the width of an elastic, where a seam sits on the body, how a piece falls when it is slightly oversized, these are functional decisions, but they are also what make a garment look good.

We are drawn to restraint. NUNE is intentionally uncomplicated, so fabric, fit and proportion have to do the work. We would rather make a simple piece exceptionally well than add detail for the sake of making it feel designed. There is something luxurious about a garment that does not demand attention, but feels noticeably better the moment you put it on.

What has been your proudest moment so far at NUNE?

Launching NUNE was a proud moment in itself because it brought together years of experience, ideas and conversations into something tangible. But one of the loveliest moments has been seeing people understand the brand almost immediately.

Being featured in Sunday Life’s Wanted edit so soon after launch was incredibly exciting, but equally meaningful are the messages from customers who tell us they are living in a piece, buying a second colour, or that their partner has quietly stolen something from their wardrobe. That is exactly how we hoped NUNE would live in people’s homes: naturally, repeatedly and without too many rules.

What piece would you recommend to someone discovering NUNE for the first time?

I would start with the modal underwear. It is probably the clearest expression of what NUNE is about: deceptively simple, incredibly soft and very considered in the fit.

If I could add a second piece, it would be one of our oversized sleep and lounge styles. We love pieces that blur the line between sleepwear and clothing. Something you can wear to bed, throw on for coffee, travel in, or spend a Sunday morning in without feeling like you are still in your pyjamas.

You also can’t go passed the Doona Robe!

NUNE has always prioritised sustainability, what methods do you use to reduce unnecessary sampling?

One of the less visible sustainability issues in fashion is development waste. A garment can go through numerous physical samples before it ever reaches production, so we try to solve as much as possible before cutting fabric.

Our background in technical product development gives us a real advantage here. We work from established blocks, use digital patternmaking and 3D garment development to assess proportion, balance and design details before committing to physical samples. When we do sample, each round has a clear purpose and is fitted and reviewed carefully rather than making multiple versions simply to see what happens.

We also think sustainability has to include longevity. Reducing waste at development stage matters, but so does making a product someone genuinely wants to wear, wash and keep for a long time. Good fit, durable construction and fabric quality are all part of that equation.

What has been the biggest learning curve since creating NUNE?

One of the biggest learning curves has actually been developing a new way of designing. Rather than thinking about each collection or season in isolation, we design every new range to work with what came before it and what we know is coming next.

Each collection is merchandised as a complete range, but it also needs to sit seamlessly alongside previous and future NUNE pieces. We never want someone to feel like what they bought six months ago is suddenly “last season”. A new colour, fabric or style should give them another way to wear and build on what they already own.

It’s changed the way we approach the entire design process because we’re always thinking several collections ahead. It requires more consideration upfront, but ultimately it allows us to build one evolving wardrobe rather than a series of disconnected seasonal collections.

That’s something we want to continue as NUNE grows. For us, it’s also an important part of sustainability: encouraging people to add thoughtfully to what they already have, rather than continually replacing it.

Where would you like to see NUNE in the next three to five years?

We would love NUNE to become an Australian name people instinctively associate with beautifully made underwear, sleepwear and the rituals around home.

The ambition is to build slowly and with intention rather than chase endless categories. We see room to deepen the wardrobe, expand internationally and work with carefully chosen retail, hotel and creative partners where the brand genuinely makes sense.

Ultimately, we want NUNE to occupy a particular place in people’s lives: the pieces you put on when you get home, pack whenever you travel and replace only because you have worn them to death. If we can become known for that kind of everyday loyalty, we will have built something meaningful.

Are there any upcoming launches, collaborations or projects you can share?

We have a few things quietly taking shape. We are continuing to build out the NUNE wardrobe beyond underwear, with new sleep and lounge pieces that keep exploring that space between what you wear to bed and what you are happy to be seen in.

We are also interested in collaborations that extend the world of NUNE rather than simply put two logos together. Hospitality, travel, wellness, art and design all feel very natural to us because NUNE is really about how people feel in their downtime.

There are some conversations underway that we cannot share just yet, but the next chapter is very much about creating more reasons to experience the brand, not simply more things to buy.

And finally, What does comfort mean to you in 2026?

Comfort in 2026 is freedom from unnecessary friction.

It is a waistband you do not think about, a fabric you want against your skin, clothes that work with your body rather than asking your body to work for them. But it is also broader than clothing. Comfort is being able to switch off, being at home, travelling well, sleeping properly, having fewer but better things and not feeling the need to perform all the time.

For us, that is the idea at the heart of NUNE. Comfort is not giving up on style. It is having enough confidence in the design that nothing needs to shout.

NUNE on Flaunter

It’s this considered approach to fashion that makes NUNE a brand worth keeping an eye on, offering a fresh perspective on contemporary fashion, blending thoughtful design with an effortless sense of style. Ready to discover more? Explore NUNE on Flaunter today, where their latest content is available for download.

Spotlight On: NUNE Apparel