The inner workings of the magazine business can be quite mysterious for those who simply have the pleasure of reading them. Here we ask Photo Editor, Robyn Fay-Perkins, to shed some light on her role at Marie Claire and Instyle, and explain how Flaunter helps her meet those infamous magazine deadlines.
Why Robyn loves being a photo editor at Marie Claire and Instyle
I love that it’s quite a creative role, as we get to throw out ideas for shoots or concept stories. I also love the feeling of finally finding an image which I’ve searched high and low for – I high five myself a lot…
I also love that these magazines are striving to change women’s lives for the better, whether it’s because at Marie Claire we’re informing women about politically charged events which affect other women around the world, or if it’s InStyle showcasing successful, talented women – both magazines help to inspire and build confidence in other women. Even if it’s just so a woman (or man!) can sit quietly for half an hour and read a magazine for some quiet time, these are all good/positive things!
A typical day for a photo editor
The first thing I do is check emails to see if any pitches have come in overnight from overseas. We often have a list of stories coming up and I start searching for images with different agencies and work closely with the features and art teams to determine the feel of a story. There are many meetings to discuss any sensitive stories or photoshoots we have coming up. Of course, if it’s deadline, then things can be a little manic with some features changing last minute.
Setting up photoshoots can be very time-consuming. We have to make sure everyone is free at the same time and I am constantly trying to request images from photographers and samples from brands or agencies.
Finally, I have to order high-resolution images to go to print and make sure the image captions and photographer credits get put in the magazine. It always helps if this information is organised and easily accessible!
Meeting deadlines is easier with access to thousands on images on demand
Sometimes it can be a challenge to find still life accessories or products for a story – and we appreciate how busy PR agents are – so having a site like Flaunter to go to for immediate download access is such a relief… especially on those deadline days!
Speeding up processes
The most attractive thing about the Flaunter platform is the speed at which I can come by the shot I need. Having all the information there, the ease at which I can search for an image – all of these things help to get those pages out to print quickly and with little fuss.
Why using Flaunter saves both time and money
Using Flaunter saves our time both time AND money! It is an essential platform for us for both of those reasons!
Flaunter in 3 words
Simple (or Easy), Efficient and Convenient.