Image from Summery Copenhagen via Flaunter

It’s that time of year again, when Euro summer plans are underway and people look to the media for inspiration on what to wear, pack and prioritise for the season ahead. And with no two countries, or even cities, the same, we’ve broken this guide down by destination. Each edit has been curated with a specific location, aesthetic and pace in mind, making it easier to build out stories that feel both considered and contextually relevant.

We’ve pulled together a destination-led guide to summer dressing, with press-ready imagery available for download across a selection of brands, helping streamline the creation of travel, fashion and lifestyle features.

Whether you’re working on a Euro summer round-up, a packing story or a location-specific feature, these edits are designed to slot seamlessly into your coverage, offering a clear visual direction from coastal escapes through to city settings.

Simply click on any image to be taken directly to Flaunter, where you can download high-resolution assets and access full product details and RRP, ready to drop straight into your coverage.

Before we get into it though, here are a few ways to make the most of Flaunter this season.

For media, it’s all about efficiency without compromising on quality. Use the Flaunter dashboard to build out destination-driven edits with ease, accessing full product details, credits and downloadable imagery on demand, even up against tight deadlines. Searching by vertical allows you to quickly refine by fashion, beauty or accessories, while call outs are a simple way to source fresh, relevant options aligned to your brief.

Before we get into it though … here are our top tips to prep for the Euro Summer grind with Flaunter – whether you're a brand, media, or agency.

For brands and agencies:

Round up your content into mood boards. It's the easiest way to curate image collections for media.

Make sure your press centre is fully up to date. Flaunter gives you one central location to store, organise and manage all your images.

Upload high-quality flat lay images. These are a go-to for media and help your products stand out.

Don’t forget to add Euro Summer tagging to your content – this helps your brand get discovered during seasonal searches.

For media:

Use the Flaunter dashboard to build your packing guides. Instantly access full product and credit details and download images on-demand – even moments before deadline.

Easily search by vertical – whether you’re writing about fashion, beauty, or accessories, find what you need fast.

Post a call out to let brands know what stories you’re working on – they’ll send you relevant content directly.

For creators:

Heading off on your Euro summer adventure? Post a call out and let brands know where you're going, your travel dates, and what you can offer. Think audience insights, content ideas, or product placement opportunities.

Dipped in Blue in Greece

It’s only natural to go for a blue theme when island hopping in Greece. From deep ocean tones to lighter, brighter hues, these picks are summer-ready staples. From a MAYDE beach towel that is a must-have essential for any trip, to Bondi Active swimwear and Rhodin eyewear, it’s a curated edit designed to capture that effortless yet put-together holiday mood. Perfect for editorial round-ups and travel-inspired features, each piece has been selected to seamlessly slot into summer edits and destination stories, offering both style and practicality for the Greek islands and beyond.

Brands featured: Bondi Active, Rhodin, MAYDE, Tania Claire Australia, TEVA, Brixton, UNIQLO, Summery Copenhagen, LEO LIN, Sempre Di

Pretty in Paris

There’s nothing quite like embracing a romantic palette when in Paris. With rich reds, soft neutrals and timeless textures, this edit captures the essence of the city of love. From polished brown boots to a romantic ruffle blouse, each piece balances classic Parisian style with a modern edge, finished with a subtle pop of red throughout.

Anchored by jewellery from Tania Claire Australia, whose most recent collection draws inspiration from this very city, these pieces bring a sense of effortless elegance to any itinerary. This curated selection offers media a refined take on Parisian dressing, ideal for city escapes, seasonal styling stories and beyond.

Brands featured: Bondi Active, Rhodin, Tania Claire Australia, LEO LIN, Sempre Di, SWATCH, Stitch & Hide, Bohemian Traders, Summery Copenhagen

Above the Clouds in the Dolomites

For those heading above the clouds in the Dolomites, it’s all about balancing function with style. Designed for active days and cooler alpine temperatures, this edit brings together pieces that feel both practical and elevated. From a made by Fressko bottle in a soft pink that’s durable and travel-friendly, to considered separates from Bondi Active and Sweaty Betty that offer coverage while still feeling refined.

Finished with trusted footwear and gear from The North Face, these essentials are made to move with you from early morning hikes through to slower afternoons. With versatility at the core, each piece is perfectly suited to the demands of the terrain while still feeling polished enough for the rest of your itinerary.

Brands featured: made by Fressko, Bondi Active, Sweaty Betty, The North Face, Brixton, Rhodin

Postcards from Positano

Ahhhh a Positano edit — enter a citrus colour palette perfectly suited to spritzes sipped along the Amalfi Coast. With pastel yellows, sun-warmed oranges and crisp whites, this selection captures the vibrant charm of this iconic destination, with personality woven through every piece.

Designed for long lunches, beach clubs and golden hour dinners, the edit balances polish with playfulness. A standout LEO LIN Ali Dress brings lemons and oranges to life, paired with a Summery Copenhagen woven skirt that adds texture and ease. Elevated yet expressive, each look feels considered, capturing that effortless blend of charm and sophistication synonymous with Positano.

Brands featured: LEO LIN, Summery Copenhagen, PRIMARY, ECCO, Bondi Active, Rhodin, Tania Claire Australia, LEO LIN, Sempre Di, SWATCH, MAYDE

The London Look

A refined take on city dressing, this edit leans into a black and white palette with subtle pops of purple and burgundy. Designed for days spent strolling through Notting Hill, bike rides around Hyde Park, a pint at the pub and a feast at Borough Market, each piece feels polished yet effortless.

These are the kind of looks you would not mind being seen in, even if you happened to pass Harry Styles on a Lime bike. Pointed heels from Naked Sole prove comfort and style can go hand in hand for city walking, paired with a Bambi print crossbody from Stitch & Hide and a flowing maxi skirt from Brixton. Considered, versatile and quietly statement-making, this edit captures the ease of elevated London style.

Brands featured: Summery Copenhagen, PRIMARY, Rhodin, Beau Coop, Brixton, Sweaty Betty, Naked Sole, Stitch & Hide, UNIQLO

For the Men

Don’t worry boys, we haven’t forgotten about you. These edits cover both beach days and city plans, with pieces that feel just as considered, effortless and ready for wherever the trip takes you.

Brixton and Bondi Active are your go-to for a Euro wardrobe that moves with you, from laid-back coastal days to more refined city moments. Versatile pieces that balance comfort with style, designed to be worn on repeat and mixed across destinations, making packing feel simple but still pulled together. Plus, with footwear from Brando to ground the look, you have the perfect finishing touch for days spent exploring, from cobblestone streets to seaside strolls.

Brands featured: Stitch & Hide, UNIQLO, Brixton, Rhodin, ECCO, Bondi Active, SWATCH, MAYDE

Are you a brand with products perfect for the Euro summer suitcase?

Join Flaunter and get your content in front of top media. Flaunter is a PR platform loved by both brands and agencies, giving journalists, editors, and creators instant access to hundreds of high-res, ready-to-publish images across fashion, beauty, lifestyle, and more. Whether it’s a beach bag, bold accessories, or skincare that shines in the sun, media are searching daily for the next product to feature - make sure it’s yours.

Plans start from just $99/month, making it the perfect fit for emerging to global brands (and their agencies) ready to streamline PR and boost visibility.

Not on Flaunter yet?

Book a free discovery call at hello@flaunter.com to learn how Flaunter can support your PR goals. Or dive straight in with a 2 week free trial and start making your brand press-ready, 24/7.

Join Flaunter today and PR like a pro.

The Ultimate Euro Destination Dressing Media Guide