SABA Celebrates 60 Years of Australian Style that Lasts
March 26 - SABA celebrates six decades defining modern Australian tailoring. Founded by Joe Saba in 1965, the brand has built its reputation on precise tailoring, considered fabrics and a distinctly Australian ease. Sixty years on, that foundation remains unchanged.
At its core, SABA represents enduring quality and quiet sophistication, creating expertly tailored pieces designed to stand the test of time. As office dress codes have shifted over six decades, SABA has continued to evolve and holds a distinct position in the Australian market - refining a contemporary uniform that reflects the Australian way of dressing; effortless, adaptable and attuned to the fluidity of modern life.
Reflecting on the milestone, Saba says: “When I founded SABA, the ambition was to create clothing that felt modern, refined and relevant to the way Australians live. It was about tailoring with integrity and attention to detail. To see that approach resonate sixty years on is something I’m incredibly proud of.”
Renowned for its modern tailoring, SABA pieces are crafted with the rhythm of the working day in mind, from desk to meeting to after-work drinks - complementing how we travel and shift between roles throughout the day, each piece is designed to move with you with ease. Central to SABA’s legacy is true modern essentials and style that lasts with polished yet relaxed signature designs that are effortless and empowering, to support modern working lives.
To celebrate this milestone, the SABA team have worked closely with Joe and Marita Saba who have shared their personal collection of brand materials and press clippings dating back 60 years. The archive includes historic media coverage, features held within the National Gallery of Victoria collection and memorabilia marking key cultural moments, including Joe Saba’s inclusion in Australia Post’s Australian
Legends of Fashion stamp series in 2005. This collection has been carefully digitised and preserved, creating a formal SABA digital archive safeguarding the brand’s history for future generations, working with State Library Victoria to ensure the digital record contributes to the broader cultural history of the brand within Victoria.
SABA’s General Manager, Lucinda Grice notes: “It’s a privilege to carry forward a 60-year legacy and continue to grow our community of modern professionals. Spending time in Joe’s personal archives reinforced just how enduring the DNA of SABA has been. Timeless, confident and uncompromising in construction. As we’ve expanded, opening new stores and investing in the portfolio, our focus hasn’t shifted, our customers know they are investing in pieces to be worn often, kept for years and carry them forward, both in and out of the office.
”Over the past year, SABA has accelerated its physical presence, opening five new boutiques and refurbishing six locations including its flagship at Sydney’s Queen Victoria Building. The network now spans 21 standalone boutiques and 40 David Jones locations nationally across menswear and womenswear.
Designed in collaboration with Arent & Pyke, the refreshed store environments reflect the brand’s disciplined approach to materiality, proportion and tone. Natural textures, restrained palettes and architectural detailing create spaces that mirror the clarity and precision of the collections themselves.
Images available for download: Campaign Imagery
Website: www.saba.com.au
About Joe Saba
Described by the media as ‘arguably the most creative force in Australian fashion’, and ‘the man responsible for teaching us how to wear black’, Joseph Saba is an icon of Australian fashion. Joe opened his first store, the ‘Joseph Saba Shirt and Sweater Shop’ in Flinders Lane in 1965 and went on to create the famous Staggers jeans label, which revolutionised jeans in Australia in the 1970’s. He introduced his now famous SABA brand in 1974, building the business up to 17 stores, including a store in New York, before selling the Saba business in 2002. Joe was included in the Australia Post ‘Australian Legends of Fashion’ postage stamp series in January 2005. The Australia Post ‘Legends’ are the only living people, apart from the monarchy, to appear on a stamp. Some of Joe’s designs are archived in the Powerhouse Museum (Sydney) and the National Gallery of Victoria (Melbourne).
About SABA
SABA is an iconic Australian fashion brand owned by APG & Co. Founded in 1965 by Joe Saba, the brand improves the way we work and empowers the way we live. Each SABA garment is crafted with intention: professional without being corporate, timeless without being out of touch, minimalistic but never boring. The brand offers modern menswear and womenswear collections alongside a foundation of elevated essentials. For 60 years, SABA has remained contemporary through an unwavering commitment to progress, craftsmanship, and modernity.
For all media enquiries, please contact LIMINAL PEOPLE via the SABA Flaunter profile.