Family-Run Aussie Natural Toothpaste Brand Partners With Holistic Dentist as Natural Toothpaste Sales Soar in Major Supermarkets Nationally
Grants of Australia has partnered with Dr. Rita Trak to help Aussies understand the importance of good oral health and the benefits of going natural
April 23rd 2026, MELBOURNE, AUSTRALIA: Family-run Australian-made natural toothpaste brand, Grants of Australia, is proud to announce its partnership with Dr. Rita Trak – a holistic dentist and founder of Dental and Skin Clinic.
Grants, a small family-run business, was first sold in the family’s health food store more than 40 years ago. Now sold in major supermarkets, pharmacies, health food retailers and in dental practices across the country, it has cemented its place as not only the number one selling natural toothpaste brand in the country [1], but the overall toothpaste brand with the most satisfied customers, according to the Canstar Blue 2026 report [2] .
The onboarding of Dr. Rita Trak comes at an ideal time for Grants, as its range continues to expand in supermarkets. With the recent launch of Grants Whitening +HA into Woolworths stores nationwide, the brand is growing its reach and gaining more opportunities to educate Australians about the benefits of natural ingredients in oral care.
“Grants is thrilled to be working with Dr. Rita – not only is she an expert on all things dental, but she also shares our commitment to providing Australian families with affordable, natural oral care options” said Tammy Seligmann, Grants General Manager. “This collaboration allows us to combine clinical expertise with our ongoing innovation in toothpaste formulation, ensuring that consumers not only receive effective care, but also trusted guidance.” Dr. Rita is equally excited to be working with the brand and had been using and recommending Grants toothpaste for years. “As a holistic dentist, I recommend Grants because it focuses on supporting oral health with thoughtfully selected ingredients, while avoiding common irritants found in many conventional toothpastes. Their formulations include active ingredients that are well recognised for their role in maintaining oral health. With more than 40 years as a trusted Australian brand, it offers both credibility and a more considered approach to everyday oral care.” Dr. Rita said.
By working together, Grants and Dr. Rita hope to better educate people on the importance of preventive dental habits and make high-quality, natural oral care more accessible and understandable for everyone.
Dr. Rita is now available for comments and interviews about the benefits of natural oral care and breakthrough ingredients such as non-nano hydroxyapatite.
[1] Nielson Report December 2024
[2] Best-Rated Toothpaste 2026 | Canstar Blue
About Grants of Australia
Grants of Australia is Australia’s original natural oral care brand. The family business is based in Melbourne and has been providing health-conscious families with a natural way to fight plaque, prevent cavities and freshen breath since 1984. Trusted by families for over 40 years, Grants combines natural ingredients with effective formulations to deliver everyday natural oral care without compromise. The range includes 12 toothpastes, as well as mouthwash and toothbrushes, designed to meet the needs of every member of the family. The products are free from SLS, parabens and preservatives and are certified Australian made by the Australian Made Campaign. Many are also certified vegan by the Vegan Awareness Foundation, supporting a more conscious approach to oral care. Grants of Australia is stocked nationally in Woolworths, Coles, Go Vita, Healthylife and Priceline, as well as health food and independent grocery stores. More information, including stockists and pricing, is available at www.grantsofaustralia.com.au.
About Dr. Rita Trak (Dr Margarita Trakhtman; Registered Dentist AHPRA Registration No. DEN0001929543)
Dr. Rita Trak is a holistic dentist, founder of Melbourne’s Dental and Skin Clinic and now, Grants of Australia’s Lead Dentist & Oral Health Advisor. She has more than 12 years of experience in dentistry, with a focus on low toxicity dental care and whole body health. Her approach centres on oral health while also recognising its connection to overall health and wellbeing. She incorporates low toxicity principles into her care, including the use of biocompatible materials and maintaining a strong emphasis on prevention. For more information about Rita, please visit her full bio on the Grants Website.