MELBOURNE, VIC – Dr. Bronner’s, the globally renowned natural brand of soap, is launching a limited-edition Cherry Blossom Pride Soap featuring a rainbow-coloured label proclaiming “Pride! Joy! Solidarity!” Available in June until stock runs out, the special label Pride Soap highlights the company’s commitment to LGBTQ+ rights and freedom of expression. To view the Pride Soap label, please visit: https://info.drbronner.com/wp-content/uploads/2026/05/bronner-US-liquid-32oz-pride-OL32CBUSP6-01.jpg.

“In a moment of rising division, we must do our part to help ensure that everyone can live openly, safely, and with the dignity we all deserve,” said Michael Bronner, President of Dr. Bronner’s. “Dr. Bronner’s is taking action the best way we know how—through speaking out on our product label, empowering our employees, and by donating profits to protect LGBTQ+ rights.”

Dr. Bronner’s limited-edition Pride Soap is available in the Cherry Blossom scent and is wrapped in a rainbow-colored label inspired by Gilbert Baker’s original design of the Pride flag but turned upside down as a sign of distress to reflect how LGBTQ+ communities are under attack. The Pride Soap is available in 946mL PCR plastic bottles with an RRP of $44.95 for a limited time in June 2026 through Dr. Bronner’s webstore at drbronner.com.au.

“At a time when alarming rhetoric, harmful policies, and an out of control administration in the U.S. seek to divide us and oppress the LGBTQ+ community in a variety of ways, including denying people their right to express their gender freely, we are taking a stand to speak out and step up our support while celebrating Pride and LGBTQ+ communities,” said David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s. “My grandfather’s message, ‘We are All-One or None! All-One!’ which has adorned our soap labels since he founded the company in 1948, is at the heart of all we do and couldn’t be more relevant today.”

Customers can learn more and take action via a QR code on the special Dr. Bronner’s Pride Soap label, which explains why Dr. Bronner’s has committed $100,000 per year from 2026 to 2028 to the American Civil Liberties Union Foundation in support of its work to safeguard LGBTQ+ rights in the United States. Globally, the company is encouraging customers to connect with LGBTQ+ advocacy organisations in their region. Sales of Dr. Bronner’s Pride Soap in Australia allow Dr. Bronner’s local partners to support Minus18, a non-profit organisation dedicated to improving the lives of LGBTQIA+ youth and creating an Australia where all young people are safe, empowered, and surrounded by people who support them. To learn more about Minus18, please visit: https://www.minus18.org.au/.

About Dr. Bronner's
Founded in the U.S. in 1948, Dr. Bronner’s is the top-selling brand of soap in the natural marketplace in North America and a leading mission-driven brand worldwide. The company is an independent, family-owned business based in California, committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible personal care and food products of the highest quality, and by dedicating profits to help make a better world. Dr. Bronner’s commitment to social justice, environmental sustainability, and ethical business is part of the company’s mission to put the “All-One” philosophy printed on the company’s iconic soap labels into practice and integrate these ideals into all aspects of its operations. The company caps executive salaries at 5 times its lowest paid fully vested position and donates all profits not needed for business development. In 2025, Dr. Bronner’s generated an estimated $250 million USD in net revenue and gave an estimated $5.5 million USD to charitable and activist causes. To-date Dr. Bronner’s has donated over $100 million USD. The company was recently named one of the “TIME100 Most Influential Companies” of 2026.

For all media enquires, and to download high-res imagery of the Products, please visit Dr Bronner’s Flaunter Page

Pride! Joy! Solidarity! - Dr. Bronner's Limited Edition Pride Soap now available!

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