Primary Springs into the Season with a New Collection from Nette Rose

Image from Primary via Flaunter

A Celebration of Confidence and Craftsmanship

This Spring, Primary, Australia’s curated lingerette, invites women to step into the season with confidence and ease as it unveils its latest collection, heroing Nette Rose.

Founded by Samantha Harrison after two years of curating the world’s most considered lingerie brands, Primary was created to remove the guesswork (and often the discomfort) from shopping for undergarments. With an ethos centred on empowerment, confidence, fit, and fashion-focused design, Primary offers a carefully edited range for the modern, multi-faceted woman, blending style, comfort, and timelessness for every age and stage of life.

“Shopping for undergarments can be difficult, and it’s important that women have pieces that are effortlessly stylish, comfortable, and timeless,” says Samantha. “As a mother of two whose body has changed over the years, my goal was to create a destination that takes away the barriers of ageism, celebrates diversity, and makes lingerie shopping a positive, empowering experience.”

As one of Primary’s curated lingerie brands, Nette Rose hails from Cape Town, South Africa with the brand name Nette Rose being synonymous with bold florals, intricate lacework, and joyful femininity. Each piece is ethically made in Cape Town in small batches, championing a playful yet conscious approach to lingerie. Expect signature floral bralettes and vibrant colour palettes designed to celebrate individuality and comfort. Bras, underwear, and lingerie are an expression of personal style and spirit, and Primary offers women the space to build an undergarment closet with intent. Each brand is selected for its craftsmanship, quality, and ethical credentials, ensuring every piece marries style, substance, and sustainability.

Alongside its growing collection, Primary provides a complimentary virtual fitting service, ensuring the perfect fit without compromise. And with plans underway for its first Melbourne bricks-and-mortar store in 2025, Primary continues to evolve into the ultimate lingerie destination.

The Primary Spring Collection, from Nette Rose is available now online at www.primarystore.com.au

About Primary

Primary is an Australian lingerette designed to transform undergarment shopping into a space of empowerment, style, and intention. Founded by Samantha Harrison after two years of curating the world’s most considered lingerie brands, Primary offers a carefully edited selection of international and local labels renowned for their craftsmanship, quality, and ethical production. With an ethos rooted in confidence, comfort, and contemporary design, Primary caters to the modern, multi-faceted woman of all ages, celebrating diversity and individuality. Customers can shop online with ease or take advantage of Primary’s complimentary virtual fitting service, ensuring the perfect fit from the comfort of home. As Primary grows, plans for a Melbourne bricks-and-mortar store are underway for 2025, expanding its mission to bring effortless style, sustainability, and self-expression to lingerie shopping across Australia.

For all media enquires and high-res imagery, please visit Primary’s Flaunter profile.