They have no shame learning the latest TikTok dance, have been vilified for their love of avocado on toast, and will account for 48% of discretionary retail spend by 2030 (Afterpay). We’re talking about Milennials and Gen Z – a group which accounts for 6.42 million people in the latest census data (source).

Their ranks are growing quickly and they are getting harder to reach, with the majority of their news content being consumed on social media. There are some new (and some existing) media outlets that are emerging that speak to the fast-paced, habit-based nature of millennial consumption, and they are definitely ones to watch:

The Daily Aus

Launched by by Zara Seidler and Sam Koslowski, two twenty-somethings who decided they’d make a business out of explaining the news to their friends, The Daily Aus posts 4-5 stories a day on Instagram that break important news topics into easily digestible pieces of content. The goal of the platform is to empower millennials to “be a part of the important conversations”, and is supported with a daily podcast, No Silly Questions.

The Squiz

The Squiz is a daily podcast published at 6am, with “time-poor, information-hungry girlfriends in mind.” It’s designed to be easily consumed as part of the morning routine of the modern millennial woman, when she’s commuting, heading to the gym or drinking her morning coffee.

International Intrigue

Founded by two ex diplomats and lawyers who were struggling to stay engaged with publications like The Economist, International Intrigue aims to “drag geopolitics kicking and screaming into the 21st century”. Focussing on the intersection of geopolitics, business and technology, the daily briefing offers geopolitical news and analysis in a way that is easy and interesting to read.

Vice

Not a newbie, Vice has been around since 1994 and has built a global content empire with offices in 35 countries worldwide. With gritty, real-world coverage, it’s been both lauded and lampooned for it’s approach to international issues. Vice speaks to it’s young audience through a range of content types across digital, linear, mobile, film and socials.

Refinery29

Refinery29 Australia is a recently launched arm of the US based brand, and aims to be “the leading next-gen media and entertainment company focused on giving a voice to you — the most powerful generation in the world”. The platform takes a clear stance on issues that they feel are important to the brand’s DNA, like partnering with Getty Images to create stock photo libraries that aim to evolve the visual representation of Australian women and gender-diverse people over the next 12 months. 

PopSugar

PopSugar is a popular online publication covering entertainment, fashion, beauty, fitness, and lifestyle. It offers engaging content on celebrity news, fashion trends, wellness, and entertainment, making it a go-to source for diverse audiences seeking pop culture updates.

Mamamia

Mamamia is a popular online publication that caters to a diverse range of women’s interests and topics. With a vibrant and engaging platform, Mamamia offers a wealth of content spanning from lifestyle and fashion to parenting, relationships, and health. It has gained a strong following by providing an inclusive space for women to connect, share experiences, and engage in insightful discussions. Through its relatable articles, podcasts, and videos, Mamamia continues to empower and entertain its readers while addressing relevant issues that resonate with women of all backgrounds.

The Urban List

The Urban List is a popular online publication that serves as a go-to guide for all things urban lifestyle. With its finger on the pulse of city living, The Urban List delivers curated content on the latest trends in food, fashion, travel, entertainment, and more. Whether you’re seeking hidden gems in your city or looking for inspiration for your next adventure, The Urban List offers insightful articles, recommendations, and city guides to help you navigate the urban jungle with style and flair.

TimeOut

Timeout is a renowned millennial publication that has been capturing the attention of young readers for years. With its vibrant and dynamic content, Timeout caters to the diverse interests and tastes of millennials across the globe. From the latest trends in fashion, music, and art to insightful features on travel destinations and city life, Timeout provides an engaging platform for millennials to stay connected and informed. With its finger on the pulse of urban culture, Timeout continues to be a go-to resource for the millennial generation seeking inspiration, entertainment, and a sense of community.

BuzzFeed

BuzzFeed is a prominent digital media company that gained immense popularity among millennials and younger generations. Known for its distinctive blend of entertaining and informative content, BuzzFeed has become a go-to destination for viral news, quizzes, listicles, and captivating videos. With its relatable articles covering a wide range of topics, from pop culture and lifestyle to social issues and politics, BuzzFeed has successfully carved a niche as a leading publication catering to the interests and tastes of millennials. Its engaging and shareable content has made BuzzFeed a cultural phenomenon, resonating with a generation that values humor, inclusivity, and the power of social media.

Elite Daily

Elite Daily is a popular millennial publication that caters to the interests and lifestyle of the younger generation. Known for its engaging content and relatable articles, Elite Daily covers a wide range of topics including relationships, career advice, wellness, and pop culture. With a focus on empowering and informing its readers, the publication has become a go-to source for millennials seeking entertainment, inspiration, and practical insights to navigate the complexities of modern life. Through its diverse and inclusive content, Elite Daily has established itself as a trusted platform that resonates with the millennial audience.

Thrillist

Thrillist is a popular publication that caters to millennials, offering a diverse range of content that spans lifestyle, travel, food, and entertainment. Known for its fun and engaging articles, Thrillist captures the essence of millennial culture by delivering captivating stories, helpful recommendations, and unique perspectives. With its finger on the pulse of what resonates with young adults, Thrillist has established itself as a go-to source for discovering the latest trends and experiences that appeal to the millennial generation.

Daily Mail

The Daily Mail is a prominent British publication that has gained considerable attention and controversy, particularly among millennials. Known for its sensationalist headlines and tabloid-style reporting, the Daily Mail often covers a wide range of topics, including news, entertainment, and celebrity gossip. While some millennials may find it entertaining or engaging, others criticize its editorial stance and its tendency to prioritize clickbait-style content over in-depth journalism. As the millennial generation values authenticity and reliable reporting, they may seek alternative sources for news and information that align more closely with their values.

Take a look at some of the bigger publications we love here at Flaunter.

Read our BTS with head of editorial, Zahra Campbell Avenell.

Have a publication you’d love to add to the list? Email us at hello@flaunter.com