Now that Australian summer is on the horizon, we’re taking a few notes from the other side of the world. Some of the trends we spotted overseas are already creeping into Aussie style, and we’re pretty sure we’ll be seeing a lot more of them once the weather warms up.

As Wedding season approaches, there’s a fresh perspective on bridal style, with brides embracing looks that feel personal, considered and effortlessly chic, and a new focus on individuality. The season ahead is set to see brides experimenting with bolder silhouettes, statement details and unexpected touches that make their look uniquely their own.

Big announcements deserve a thoughtful approach. Whether you're unveiling a major partnership, launching a category-defining product or celebrating a significant milestone, offering an exclusive to the right publication, journalist or creator can be one of the most effective ways to generate meaningful editorial coverage. It gives media something genuinely valuable while helping your story reach the right audience in a more impactful way.

Your resume is your golden ticket to making a dazzling first impression. Whether you've been in the industry for a while or just starting out, a stellar resume can set you apart from the competition and showcase your unique blend of skills and experiences. Here’s a guide to crafting the perfect Marketing and PR resume that will get you noticed.

Ever wondered how the most downloaded brands on Flaunter consistently keep the media coming back for more? Spoiler: it’s not luck. It’s not “media magic.” It’s a handful of simple, smart, PR‑savvy habits that make the media’s lives easier… and make your brand impossible to overlook. 

So, whether you're doing DIY PR, using Flaunter as your digital PR assistant, or you’re a seasoned comms pro looking to sharpen your agencies game, these are the behind‑the‑scenes moves our highest‑performing brands swear by (and all consistently do).  

Whether you're exploring PR for your small business, looking for the best PR tools to help you scale, experimenting with digital PR software, or simply trying to level up PR for your brand, this guide will walk you through how to build a media list that actually works — not just sits in a folder gathering digital dust. 

It’s not a revolutionary phrase to say that fashion moves fast. New drops, new trends, new edits – the calendar barely stops for air. The pressure to constantly deliver something “new” can feel relentless, especially when your brand is taking a different approach.  

If you’re watching brands around you start dropping their new autumn collections when it feels like summer only just wrapped up, then it’s very easy to slip into panic‑mode thinking you have “nothing” to pitch. 

When AI is used correctly, it can tighten your copy, speed up your workflows, streamline your reporting, help you build your media list, repurpose your content and act like the digital PR assistant you never have to pay overtime. When your prompt is mistaken, AI can flatten your brand voice, hallucinate facts, push out SEO soup and pitch journalists with the personality of a filing cabinet.  

Let’s start with a universal PR truth: not all coverage is created equal. Paid media is that outfit you bought for a big event: shiny, strategic, expensive and guaranteed to get at least one compliment. Owned media is your dependable everyday wardrobe: comfortably, familiar, always there when you need it. But earned media? That's a whole different kind of magic.  

The phrase “New Year, New You” is everywhere at this time of year. For some, it signals reinvention. For others, it creates unnecessary pressure to reset everything at once. But in business, progress rarely comes from starting over. 

A new year doesn’t require a complete overhaul of your brand, strategy, or operations. You don’t need to discard what’s already working. Instead, it’s an opportunity to refine, evolve, and build on existing strengths. Think of the new year not as a reset, but as a strategic moment to unlock fresh opportunities, sharpen your positioning, and elevate what you’ve already established.