As the countdown to Christmas begins, it’s that time of year when the marketing and PR world gets dusted with a little holiday magic. From festive product drops to gifting campaigns, brands are gearing up for what feels like a six-month stretch of sales, giveaways, and media moments galore.

You’ve got the products, the story, and the sparkle, now you just need the coverage. And who better to help you sleigh your media strategy than your friends at Flaunter?

Whether you're a solo brand, boutique agency, or part of an in-house PR team, Flaunter is your digital PR assistant and all-in-one PR software — designed to help you manage samples, build your media contact database, track earned media, and create standout PR reports with ease.

Consider this your holiday head start. Here are our top 6 tips to take your Christmas marketing to the next level with Flaunter (and make your brand impossible to miss).

Want to truly master your festive PR on Flaunter? Check out our blog to see how tagging can supercharge your visibility this season.

1. Leverage Seasonal Trends with Flaunter’s Insights

The holiday season is buzzing with consumer energy and ever-evolving trends. From sustainable gifting to personalised experiences and limited-time offers, now is the moment to align your brand with what both the media and your audience actually want. But how do you know what’s truly trending?

Picture Flaunter as your very own Christmas elf, quietly working behind the scenes. Flaunter’s analytics give you a peek into what editors are downloading, what’s getting attention, and what’s falling flat. It’s like having a cheat sheet for what’s hot right now — so you can tailor your campaigns to match.

Instead of guessing what media might be looking for, use those insights to build your pitch around it. If you know green glassware is trending or red beauty products are getting clicks, lean into it. Flaunter helps you spot those patterns early, so you can respond quickly and stay relevant.

2. Make sure your press centre is up to date

Before you start sending out pitches or crossing your fingers for gift guide features, take a moment to check your press centre. Is it organised? Are your product images high-res? And is it current?

Editors are on the hunt for this year’s best products, not last year’s leftovers. If you haven’t uploaded a collection to Flaunter in two years, chances are you’ll miss out on valuable media coverage. Journalists don’t have time to chase down assets, and if your brand isn’t press-ready, it’s likely to be skipped.

Hot tip: Flaunter’s Discovery page doesn’t rely on algorithms. That means if you’re updating your profile regularly, you’ll appear right at the top — no tricks, no paid boosts, just fresh content. So, if you’ve got product imagery and campaign assets sitting around that haven’t seen the light of Flaunter’s Day, now’s the time to get on to it.

3. Make Your Old Content Feel New (on Flaunter)

When it comes to Christmas campaigns, everyone assumes it’s all about launching something new such as fresh colourways, limited-edition packaging, and maybe a Santa print or two. But here’s the thing: you don’t have to start from scratch.

Good news: you can absolutely make the most of what you already have. Instead of creating new products, think about how you can reposition existing ones to feel festive. It’s all about working smarter, not harder.

Start by pulling together a Christmas edit. Round up anything red, green, gold, or glittery from homewares, fashion pieces, beauty products and group them into themed collections. These edits make it easier for editors to visualise your products in gift guides and roundups, and easier for customers to shop.

And here’s a little trick: you don’t always have to go ultra festive to get featured. Create two separate albums, one for the Southern Hemisphere and one for the Northern. Group your products based on whether they feel more like sipping hot chocolate by the fire or lounging poolside with a spritz. When you pitch to media, know which hemisphere they’re writing for, and send the version that fits.

Whether you repost these edits to your press centre as an entirely new album or simply whip up a few mood boards to send out to media, the goal is the same — make it easy for editors to see your products in context. Because nothing says “we’ve got our act together” like a brand that knows how to pitch with purpose.

4. Sleigh Your Storytelling

The holiday season is an excellent time to tell your brand’s story in a way that resonates emotionally with your audience. Whether it’s the journey behind your products, the values that drive your brand, or how your pieces create meaningful moments — storytelling adds heart to your holiday campaign.

A compelling story can turn a simple product into a cherished gift. So instead of just listing features, share the why. Why was it made? Who’s it for? What makes it special this time of year?

And yes, Flaunter can help with that. It’s not just a place to upload images, it’s a space to share your brand’s narrative. Use your press centre to add context to your collections, include descriptions that tell a story, and make sure your showroom reflects the vibe you’re putting out this season.

Better yet, make the story for the media. They’re short on time and drowning in emails, so instead of hoping they’ll browse your showroom and piece it together themselves, package it up.

Create a press release or upload a Christmas gifting deck to your Flaunter documents and send it directly. Include the story behind the products, who they’re perfect for, and why they belong in this year’s gift guides. Whether it’s Gifts for Mum or Summer Christmas Essentials, give editors something they can drop straight into a feature, making sure there is no need to unwrap layers to find out the good stuff.

5. Respond to Callouts

Flaunter’s callouts feature gives you direct access to media who are actively looking for products — and asking for brands to bring them forward. These aren’t vague wish lists or passive browsing. They’re specific requests from editors, stylists, and journalists who are building stories right now. If you’re not checking in regularly, you could be missing out on exactly the kind of coverage you’ve been chasing.

But don’t just pitch anything. If your brand genuinely aligns with what they’re after, take the time to craft a thoughtful response. Create a mood board that visually connects your products to their story. Tell them why your pieces fit, and how they enhance the narrative. If budget allows, offer to send samples. And if it’s a stylist sourcing clothing for a shoot? Be quick — timing matters.

Media are short on time, especially during the festive rush. So, make it easy for them. Instead of leaving them to scroll through your showroom and guess what fits, show them. Curate, explain, and deliver a pitch that feels like a solution, not just another option.

6. Optimise campaigns with Flaunter’s reporting tools

What’s better than opening gifts? Knowing which ones were a hit! The holidays are a prime time for marketing, but it’s essential to understand which strategies are working. Flaunter’s reporting tools offer detailed insights into the performance of your campaigns, allowing you to see what resonates with the media and what doesn’t.

Using Flaunter’s analytics, refine your marketing strategies not just for the holiday season but for future campaigns as well. This continuous improvement cycle ensures that your brand remains relevant and engaging, keeping the holiday spirit alive in your marketing efforts all year round.

The holiday season is a critical time for brands, and Flaunter is here to ensure your marketing efforts stand out. By understanding seasonal trends, refreshing your digital presence, and telling a story that actually connects, your brand isn’t just joining the holiday buzz — it’s owning it. Add in a little campaign tweaking, track what’s working, and you’re not just participating in the festive season… you’re thriving in it.

Let Flaunter be your guide to a successful holiday season, filled with joy, engagement, and unparalleled brand growth.

Ready to make your Christmas marketing sparkle?

Flaunter is your all-in-one digital PR assistant, designed to help brands like yours get discovered, featured, and remembered. Whether you’re a solo brand, boutique agency, or part of an in-house PR team, Flaunter takes the chaos out of PR and replaces it with clarity, control, and confidence.

From media-ready press centres and sample management software to digital showrooms and media contact databases, Flaunter gives you everything you need to PR like a pro — all in one platform. No more endless email chains, scattered spreadsheets, or missed opportunities. Flaunter puts your brand assets right where journalists, editors, and creators are already looking.

Not on Flaunter yet? It’s time to change that.

Sign up to our 2-week free trial or reach out to our team for a complimentary discovery call: hello@flaunter.com. 

Tis the season to sparkle — Flaunter is your PR sidekick.

6 Tips to Sleigh Your Christmas Marketing with Flaunter