As the countdown to Christmas begins, it’s that time of year when the marketing and PR world gets dusted with a little holiday magic. From festive product drops to gifting campaigns, brands are gearing up for what feels like a six-month stretch of sales, giveaways, and media moments galore. 

You’ve got the products, the story, and the sparkle, now you just need the coverage. And who better to help you sleigh your media strategy than your friends at Flaunter?   

The festive season is one of the busiest times for brands. Journalists, stylists and content creators are pulling together holiday stories, gift guides and trend roundups — and everyone’s sprinting to get their best ideas under the tree first. With so much media attention focused on festive content, standing out can feel like a challenge. For brands on Flaunter, there’s one simple feature that can make a big difference: tags. 

You’ve got the clicks. You’ve got the downloads. You’ve got some coveted media bites. But if you want to keep that sweet, sweet momentum rolling, you’ve got to maintain your profile and give it some TLC.

Flaunter is your always-on digital PR assistant — but it only works if you keep showing up. The media cycle moves fast, and your profile needs to keep pace. Whether you're chasing more coverage or just want to stay top of mind with editors, here are our top tips to keep your Flaunter profile polished, powerful, and press-ready.

Now is the time to wind up before the long-awaited wind down. For brands, the upcoming silly season is a golden window to ramp things way up. It’s when consumer spending hits its peak, inboxes are buzzing, and media are actively on the hunt. Not only are holiday roundups and gift guides in full swing, but there’s also the “best of the year” lists and the chance to land a spot on this year’s ‘INs list’ (that’s still a thing, right?). It’s the perfect moment to maximise visibility and secure media coverage that can carry your brand into the new year. 

Picture this: racks of vibrant, meticulously designed pieces - each with their own journey and story - ready to make their debut in the fashion scene. You’ve thoughtfully planned which influencers, publications, and media are the perfect match for each style. Five pieces are off to Vogue with a three-week return date, before heading to Harper’s. Meanwhile, three pieces need to be urgently sent to your favourite creator before they jet off to paradise.

Sounds perfect, right? But what starts as an exposure and creative dream can quickly turn into a logistical nightmare.

PR can be a tricky game. Like everything these days, it’s constantly changing and evolving. That’s why traditional approaches are giving way to more innovative digital PR solutions. Brands and agencies alike now need efficiency, reach, and impact more than ever. It’s competitive out there… we get it. Flaunter is an easy-to-use digital PR platform that helps you manage your daily tasks, scale your business, and do PR like a pro.

The festive season is a high-stakes opportunity for brands. Journalists, stylists, and content creators are racing to craft their holiday stories, roundups, and gift guides. With so much media coverage revolving around festive trends, the competition for attention is fierce. For brands leveraging Flaunter, there’s one powerful tool that can set you apart: tags.

Ever received a request from a journalist or retailer for all of your red coloured products...only to find they are spread across 3 x different albums or maybe 2 different brands in your account? Flaunter mood boards are the answer.

Are you looking for a PR tool that is affordable, streamlines your press processes and puts your imagery in front of thousands of media? Whether you're a small startup, an expanding business, or an established agency, PR can often be a costly affair. However, Flaunter offers an affordable and effective solution that caters to brands and agencies of all sizes.

Picture this: You're scrolling through your favourite online magazine, and a stunning image catches your eye. It draws you in, telling a story without a single word. That's the magic of high-resolution images, and as a brand owner, marketing manager or PR professional, harnessing this power can be a game-changer for your media coverage.

You’ve been using your old digital showroom tool for a while now, and even though it’s clunky, you’re already invested. Switch to Flaunter - you can be set up and ready to go in as little as 10 minutes. 

Flaunter teamed up with Public Address to share our thoughts on why we love data – and why you shouldn’t be scared of it – for US-based, The PR Net.

You’ve uploaded your latest collection to Flaunter – now what? Here’s how you can get journalists to take notice of your shiny new imagery and ultimately generate more coverage for your brands.

PR gifting works. It’s a fact. We’ve seen it time and time again. But how are brands and agencies actually managing this? We’ll tell you…