45 of the Best Australian Fashion & Lifestyle PR Agencies
If you’re looking for an Australian PR agency for your fashion or lifestyle brand, you’ve come to the right place.
Here’s a comprehensive list of the 45 best Australian PR agencies specialising in digital marketing, branding, showrooms, media relations, events, and more.
The Concierge Agency @the_conciergeagency
The Concierge Agency is a brand legacy-building agency for premium brands and artists. The Sydney-based hybrid agency specialises in Communications, Creative Production, Artist Management, and Experiential Activity. Founded in 2019 and led by PR powerhouse Danielle Williams, the team works across a range of designer fashion, beauty and lifestyle brands with global reach including Givenchy, KitchenAid, and Moroccanoil. We differ from other players in the space because our approach is a 360-degree one, with everything from strategic campaigns to experiential brand activity and creative production managed by us.
* The Concierge Agency uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
AgencyB&Co @agencybco
AgencyB&Co is a Sydney based collective of communications experts who live in and love the worlds of fashion, lifestyle, entertainment and hospitality. With a successful legacy built over two decades, the team knows that audiences feel connected to brands through authentic storytelling across multiple platforms. AgencyB&Co provides strategic communications and content services to connect clients to their audiences across all mediums, from public relations and marketing, to events, VIP and influencer services, digital and social.
AMPR @ampr_group
AMPR is among the foremost communications agencies in Australia. Specialising in strategic, creative and results-driven communications, AMPR strives to be an indispensable asset to our clients and a vital part of their holistic communications mix. Operating for more than 25 years, with offices in Melbourne and Sydney, AMPR’s influence extends across fashion, retail, beauty, wellness, FMCG, hospitality, sports and entertainment.
ARC Factory @thearcfactory
ARC is a brand management and creative consultancy agency that represents an established stable of clients. Complementing ARC’s own lifestyle portfolio is partnered hospitality Venues and ARC Property development projects. Established in 1994, ARC has vast experience creating content-rich public relations, content and social media campaigns specialising in fashion, beauty, lifestyle & hospitality. The ARC Showroom is a boutique space that represents and showcases brands to media, stylists, influencers and celebrities.
* ARC Factory uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
AWPR @awprofficial
AWPR is a innovative Sydney based fashion, beauty and lifestyle PR and communications agency representing iconic Australian brands such as Carla Zampatti, Ginger & Smart, David Jones, Kailis Australian pearls, and VAMFF.
Black Communications @blackcommunications
Sydney’s BLACK is an expert in luxury communications. As one of Australia’s leading luxury PR agencies since 2003, Black Communications has a client list that includes Veuve Clicquot, Champagne Krug, Christian Louboutin, Bottega Veneta, Range Rover, Jaguar, Riedel, Small Luxury Hotels of the World and One&Only Resorts.
Catinella @catinella
Based in Sydney, Catinella is a luxury fashion PR, communications and wholesale agency. Combining creative PR and sales strategies with seasonal in-depth range plan consultation & development, Catinella embraces a 360 degree approach – one that is scalable for brands at all different stages of their journey. With expertise launching new brands to market and repositioning established designers, Catinella helps to nurture the client’s vision by turning their creative ideas into a long-term, successful commercial reality.
* Catinella uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Coote Connex @cooteconnex
Coote Connex is a Sydney Communications and Public Relations Agency specialising in beauty, wellness, and lifestyle brands. The team has forged strong relationships with traditional press, online media, and innovative influencers in the digital sphere to maximise client visibility across a variety of platforms. Using a mix of traditional PR and marketing skills and an aptitude for what constitutes quality content, Coote Connex develops unique, cutting-edge, and fun campaigns that are designed to amplify client exposure and consumer engagement.
DXD Agency @dxd.agency
DXD Agency is a Melbourne fashion agency that manages press and influencer relations for clients in Australia, Asia, and worldwide in English, Japanese, Korean, and Mandarin. They also provide on-the-ground marketing support in Australia and the Asia Pacific Region for global brands looking to expand their local presence. DXD has an intimate understanding of the challenges facing business in the digital age.
Effie & Co @effieandcopr
effie&co is a Melbourne based marketing and public relations agency specialising in fashion, lifestyle, beauty, food, health, and wellness. Effie&co is a new breed of company created to adapt to the ever-changing, fast-paced consumer marketing environment.
* Effie&Co uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Electric Collective @electriccollectivepr
Electric Collective represents those with heart, guts, and vision. Founded in 2015, Sydney based Electric Collective has become one of Australia’s most sought after creative communications agencies. Led by Ali Smyth and Adriana Glass, Electric Collective is dedicated to developing brands with an innovative, integrated approach across the agency’s fashion, lifestyle, beauty, and people+planet divisions.
* Electric Collective uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Elise Garland Public Relations @elisegarlandpublicrelations
Created by industry pioneer Elise Garland, EGPR is a team of experts in Australia’s fashion, beauty, home and retail sectors, specialising in publicity, showroom management, content creation, and live experiences – all tailored for a digital world. EGPR offers a full spectrum of communications solutions, developing innovative, strategic campaigns to achieve maximum business growth for clients.
Elysee Collective @elyseecollective
Hailing from Sydney, Élysée Collective is a full-service communications agency specialising in luxury lifestyle. Established in 2009 and highly regarded within the industry, the agency represents some of the world’s most esteemed brands within the areas of travel, beauty, hospitality, fashion, wellness, and design. Élysée prides itself on delivering exceptional, strategic results across a broad range of communication platforms, working closely with our clients to develop thoughtful and personalised strategies.
EVH Agency @evh.agency
EVH’s highly specialised Sydney based teams provide a full suite of marketing and communications services for discerning, innovative global brands. Their creative ideas and campaigns are relevant, meaningful and drive a commercial difference and their network extends across the industries of art, design, entertainment, fashion, hospitality, travel, and wellness.
Evil Twin PR @eviltwinpr
Evil Twin is a Sydney based PR agency that boasts “devilishly” effective public relations strategies being implemented by a small yet highly skilled team. Their smaller scale team allows the agency to have an intense focus on the unique PR challenges their clients face while still approaching it from a variety of professional perspectives.
Forward Agency @forward.agency
Founded in Sydney in 2012, Forward was started with the ambition of challenging what people thought was possible from a consumer PR agency – and that is still the case. Forward Agency believes in magic and logic, big ideas, and attention to detail and are committed to delivering ROI for their clients across the board.
Gloss Comms @glosscomms
Gloss Communications represents a fresh and modern way of thinking about strategic communications – putting storytelling at the heart of everything they do. Based in Sydney, Gloss works with innovators and change-makers from around the world. Their network and expertise spans across the industries of fashion, lifestyle, beauty, travel, luxury, design, automotive, and consumer goods.
iD Collective @idcollective
The iD barracks are bustling with creatives, digital experts, PR extraordinaires, marketing powerhouses, graphic designers, content producers, and event specialists. The ID Collective work from Sydney, Melbourne and New Zealand to provide measurable PR results for clients across the board, including fashion, sport, beauty, events, music, government, FMCG, and hospitality.
Kate&Co @katecopr
Kate & Co. PR is a leading, independent public relations and events agency with offices in Melbourne and Sydney. The team has extensive experience servicing national and international brands in the fashion, lifestyle, retail, consumer, hospitality, travel and property sectors, servicing clients such as Coles Supermarkets, Australian Turf Club, QIC Global Real Estate, and Melbourne Fashion Week.
Kreate PR @kreateaus
With offices in Sydney and Melbourne, Kreate PR specialise in creating meaningful connections that inspire action, through live experiences and integrated communications. Kreate PR amplifies brands and tells compelling stories through PR and offers a wide range of services including activations, strategy, in-store and retail, events, partnerships, and more.
Leaf Comms @leaf.comms
LEAF is Sydney’s newest communications agencies representing covetable fashion and lifestyle brands such as Ganni, Veja and Arnsdorf. As a values-driven communications consultancy, LEAF provides agile strategic counsel in an ever-changing media landscape. The team works with brands that offer their community more than just a commercial exchange – but an opportunity to align shared values.
* LEAF uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Max Media Lab @maxmedialab
Max Media Lab is a Sydney based full-service luxury agency that caters to premium beauty, fashion, and lifestyle brands. The agency’s powerhouse team of innovators bring a unique, cross-media approach to delivering effective communication solutions with an expert team across digital, social media, communications, and content creation.
MCMPR @mcm_pr
MCMPR is a Sydney based brand strategy and creative ideas agency of choice for aspirational global and domestic brands who set the agenda in the spheres of fashion, luxury, beauty, lifestyle, retail, and eCommerce. Founded 23 years ago by Marie-Claude Mallat, the agency’s 360-degree service suite includes brand strategy, public relations, showrooms, VIP and influencer cultivation, events and activations, marketing partnerships, and consumer relations.
MVMNT Agency @mvmnt_agency
MVMNT Agency is a full-service communications and media agency located in Sydney that creates innovative campaigns designed to convert consumers through sensory experiences from concept to execution. The team captures powerful ideas through strategic reinvention, enhancing their ability to shape a brand’s identity. With a strong focus on brand storytelling, the agency breaks down traditional barriers to offer our clients leading-edge services, experiences, and activations.
NAC Media Group @nacmediagroup
Sydney’s NAC Media Group is Australia’s pre-eminent luxury and premium communications agency. Established in 1999, NAC Media Group has 20 years’ experience serving some of the world’s leading global brands and the next generation of talent. The agency’s expertise lies within the world of luxury, fashion, beauty, and lifestyle. NAC Media Group helps build great brands – representing clients that they connect with and are passionate about.
* NAC Media Group uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Sueno Communications @suenocommunications
Sueno Communitions [previously OMGFIVE] is a brand consultancy specialising in the fashion and lifestyle industries. Based in Sydney, Sueno combines cutting-edge creativity with established media relationships. The agency works to position brands and create a direct dialogue with consumers with a strong focus on content.
* Sueno Communications use Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
One Daydream PR @onedaydreampr
One Daydream is a Sydney & Melbourne based PR, Talent & Digital agency predominantly operating in the world of beauty, fashion, and luxury lifestyle. The team thrives on challenging the status-quo; pushing the perimeter so their clientele can revel in the acceleration of their success, watch as their brand celebrates improvements in market power and consumer trust, and ultimately establish and maintain a positive shift to their bottom line.
OneTwo Agency @onetwoagency_
One Two Agency is a Melbourne based boutique agency, specialising in PR, events, digital strategy & talent management. One Two Agency prides themselves on being new and progressive. They are focused on strategies that deliver exposure through digital, social, and traditional platforms.
* One Two Agency uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Piccolo PR @piccolopr
Piccolo PR is a full-service PR and communications agency based in Sydney and Melbourne. The agency is full of brand innovators and creative storytellers who deliver bold strategies with a global perspective that drives real commercial success. Piccolo PR’s heritage lies in homewares and interiors, kids, travel, fashion and retail, health and well-being.
Polkadot Communications @polkadotcommunications
Polkadot Communications is a Sydney based integrated communications consultancy offering PR, social media, marketing, event management and digital-related services to national and global clients. Specialising in fashion, beauty, travel, education, events, lifestyle and kids, Polkadot Communications have seen their client’s businesses thrive by making their brands well-known within their target audience.
Portobello @portobello
Portobello is a full-service communications agency based in Sydney, Australia. Founded by Charlie Boyce in 2011, Portobello PR is a multi-platform agency that works long term with clients to strategically build and grow their brand, audience and market share. Portobello lives and breathes beauty, fashion and lifestyle and offers a comprehensive service suite including brand strategy, public relations, events, brand partnerships and alignments, VIP influencer strategy, content creation and consumer activations.
* Portobello uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
raraPR @rarapr
raraPR is a boutique creative PR, digital marketing and branding agency based in Melbourne, Australia. raraPR exists to cultivate businesses that are doing good for the world. Through sustainable PR, valuable social media content, and thoughtful brand strategy the team shares stories, consults and elevates brands of substance.
Sarah Humphries Agency @sarahhumphriesagency
Sarah Humphries Agency (SHA) is an award-winning Sydney-based lifestyle communication and PR agency specialising in beauty, wellness and founder-led brands. With extensive PR experience working on brands of all sizes, SHA draws on their industry knowledge to create strategic communications campaigns that align with all business ambitions.
Sling & Stone @slingstonepr
With offices in Sydney, New Zealand and California, Sling & Stone is a global PR and communications agency purpose-built for startups and disrupters. Their clients are disruptive startups, bold challengers, brave entrepreneurs, unicorns and pioneers from across the United States, Australia, New Zealand and beyond.
* Sling & Stone uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
Soda Communications @sodacommuncations
Soda Communications is a boutique-sized PR consultancy jam-packed with big-agency experience. With offices in both Sydney and Melbourne, Soda prides itself on delivering big-agency thinking while being flexible, creative, and individual. Soda partners with agencies who are leaders in their fields including digital specialists, graphic designers, creative advertisers, and media buyers to ensure the right mix for their clients.
Tailor Maid Communications (TMC PR) @tmcpr_
Tailor Maid Communications is a Sydney based fashion and beauty PR agency with over nine years experience delivering results-driven services to each of their clients. Bringing a fresh new approach to publicity focused on innovation, efficiency and professionalism, the dynamic full-service agency has grown to offer public relations, marketing, digital, and events services that are always delivered with a personal, enthusiastic, and fun approach.
* TMC PR uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
The Atticism @theatticism
With offices in Sydney and London, The Atticism specialises in lifestyle, travel, food, drink and hospitality public relations. The Atticism strives to dig deep into each brand to find new audiences and appear in front of more relative and intimate audiences. And it works. According to media experts, high-quality, targeted editorial articles can be up to six times more convincing than standard advertorial. PR is only as effective as the story you tell, and the Atticism tells great stories.
The Audience Agency @theaudienceagency
The Audience Agency is a full-service communications and media agency based in Sydney. Audience takes brand amplification to new heights connecting clients with every relevant audience. Their combined experience and depth of services creates a completely unique offering in the fashion, beauty, hospitality, tech, retail, and lifestyle markets.
The Mint Partners @themintpartners
The Mint Partners is an insight-led creative lifestyle communications agency based in Paddington, Sydney. As an independent agency, The Mint Partners offers big thinking with nimble feet, delivering exceptional results to global companies and niche luxury brands. Mint is committed to connecting brands with the premium consumer.
* The Mint Partners uses Flaunter software to manage, share and track their client’s content and samples. Find them on Flaunter now.
The Peach and Pineapple Co. @peachandpineapple
Combining the experience of co-founders Zara Bryson and Caitlin Irving, The Peach & Pineapple Co. is a Perth PR agency founded in 2012 that inspires with innovative, execution and strategy to bring about genuine elevated brand awareness for their clients on a local and national level. Specialising in the lifestyle, hospitality, entertainment, theatre and retail sectors, the consultancy offers a bespoke, 360-degree approach focusing on publicity, social media management, content creation, and event experiences.
The Red Republic @theredrepublic
The Red Republic has offices in Brisbane, Sydney and Melbourne. The agency partners with lifestyle brands from a range of consumer industries including travel, beauty, wellness, fashion, hospitality, retail, lifestyle and property. The Red Republic believes that strategic communications and brand experiences are the foundation to building a memorable brand. They are experts in creative direction, photography, publicity, social media management, brand activations, sponsorships, and design.
Trish Nicol Agency @trishnicolagency
TNA founder, Trish Varker-Miles is the agency’s chief strategist. She oversees a diverse client portfolio of industry-leading projects, having developed and executed campaigns for over 200 high-profile property, luxury, design and retail companies. The Trish Nicol Agency has become one of the preeminent luxury marketing communications firms in the country, working on a wide range of award-winning projects, including property ventures by the world’s most celebrated architects, developers and designers, as well as high profile global luxury and lifestyle brands.
Two Birds Talking @twobirdstalking
Two Birds Talking is a fast-paced and curious communications agency specialising in fashion, health, beauty and lifestyle. Motivated to create authentic conversation, connection and unafraid to lead, the Two Birds communication toolkit includes public relations, strategy, content, social, influencers, media, partnerships, and events.
Two Hands Agency @twohandsagency
Two Hands Agency was founded in 2007 in Melbourne, Australia. Today, they are a global PR and social media agency creating compelling stories that influence. Two Hands Agency are a multi-skilled team with a global outlook across fashion, beauty and lifestyle.
Wonderland PR @prwonderland
Wonderland PR is a small, bespoke PR firm based in Byron Bay that works with a variety of clients across the entertainment and lifestyle industries. The Wonderland PR team offer passion, experience and relationships within the entertainment/ lifestyle media. Wonderland PR works closely with clients to develop PR strategies that align with their vision and achieve key messages and outcomes.
ECHO Communications @echocommunicationpr
ÉCHO Communication is a creative communications and PR agency dedicated to crafting bespoke communication strategies for premium and luxury fashion, beauty, and lifestyle brands. With a focus on creativity and innovation, ÉCHO helps brands elevate their presence, amplify their voice, and achieve their growth aspirations
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IMAGE – AMANDA SHADFORTH [ORACLE FOX]