Not all fragrances are created equal. Some whisper luxury, others scream seduction. But every now and then, one comes along that just wants to make you smile. Enter ‘mudie cow’ – the playful, personality-packed perfume brand shaking up the scent scene. Dreamed up by Gilllian Wall. In this interview, we sit down with Gillian to chat scent science, Gen Z smarts, and why fragrances should just be fun.