Image from Bohemian Traders via Flaunter

Breaking into the market as an emerging brand? We know it’s no easy feat. With thousands of brands just a click away, today’s consumers have endless options – and that makes standing out more challenging than ever. For emerging brands, breaking through the noise isn’t just about building a product – it's about building a presence.

A strong PR strategy isn’t just a nice-to-have – it's a powerful tool that helps shape how the world sees your brand. It puts you on the radar of media, influencers, and customers. It helps you build credibility, spark conversations, and drive awareness across all the right channels.

Whether you’re launching or just trying to gain traction in a crowded space, PR gives your brand the momentum it needs to be seen, heard, and remembered. But knowing where to start can feel overwhelming... and, what does a winning strategy even entail?

That’s why we’ve broken it down for you with seven steps designed to help emerging brands craft a strategy that’s not only effective, but also achievable. With a strong focus on digital, you’ll learn how to build a presence that goes beyond buzz and lays the foundation for long-term growth.

Let’s get into it.

Step one. Understanding your brand identity and audience

First things first: who are you as a brand? This is about digging deep to find that pulse, the very essence that makes your brand tick. It’s your story, your values, your vibe – all rolled into one.

And then, there’s your audience. Think of them not just as consumers, but as a community of like-minded individuals. What do they love? What do they seek? And most importantly, how can you be part of their world? Map out all your customer personas so you know who your brand is talking to. This first step is about creating a connection, a sense of belonging, both within your brand and with your audience.

Step two. Chart your goals

What does success look like for you? This isn’t just about wishful thinking; it’s about pinpointing exactly what you want to achieve and charting a course to get there. Whether it’s increasing brand awareness, driving website traffic, or building customer loyalty, your goals need to be clear, measurable, and, dare we say, a little bold.

Dream big, but keep it real with specific, attainable objectives.

Step three. Craft compelling key messages and plan your content

Now, let’s talk messaging. Your key messages are your brand’s voice – they’re what you want to shout from the rooftops. But in the crowded world of social media and digital noise, it’s not just about being loud; it’s about being memorable. Create key messages that resonate. This is where your brand’s personality shines through, so don’t be afraid to be a bit quirky, a bit bold, a bit you. It’s also important to plan your content strategy. You don’t need to share everything about you, your brand and your products all at once. Think about the timing of your messages and content, and also how this aligns with editorial opportunities.

Step four. The digital stage – your online presence

The digital world is your stage, and it’s time to take the spotlight. Your website, social media, blog, press assets – these are your tools to tell your story, engage with your audience and build a community. Make your digital presence a reflection of your brand’s heartbeat and ensure consistency across channels. Share content that’s not just informative but also entertaining and engaging. And let’s not forget about SEO – use tools like Google’s Keyword Planner to find terms your audience is searching for.

Step five. Collaborations and partnerships – your brand amplifiers

Collaborations are like rocket fuel for your PR strategy. Find partners – whether they’re influencers or other brands – who align with your brand’s values and have the power to amplify your message to the right audience. But remember, authenticity is key. Start by engaging with the content of creators and other brands you feel would be a good fit. Choose partners who genuinely resonate with your brand and can tell your story in a way that feels both natural and engaging. This is about building relationships, not just transactions. Also don’t forget about micro-influencers - whilst smaller in audience size, they often have higher engagement and are more accessible for emerging brands.

Step six. Media engagement – more than just press releases

Engaging with the media is an art that requires more than just sending out press releases. It’s about finding the right journalists, the right publications and crafting stories that they’re eager to share with their audience. This is where Flaunter’s features become an indispensable tool for emerging brands. Gain access 2,500+ journalists, editors, freelancers, stylists and creators on Flaunter.

With access to Flaunter’s extensive media database, you’re not just sending information into the void. You’re strategically placing your brand’s story into the hands of those who can amplify it to your target audience. This is an opportunity to build relationships with key media players, secure meaningful coverage and position your brand in front of a wider, yet targeted, audience.

Be sure to personalise your approach when reaching out. Flaunter allows you to tailor your pitches to resonate with specific journalists and outlets, ensuring that your story doesn’t just get noticed, but remembered. A great pitch needs to include a compelling subject lie, intro, clear story angle, and relevant image assets. Be genuine in your communication, offer value, and think of this process as building a mutually beneficial partnership.

Step seven. Adapt and evolve

The world of PR is ever-changing, and so should your strategy. Keep an eye on what’s working and what’s not. Be ready to pivot, to try new things, and to take a few calculated risks.

Our advice? Stay agile, stay curious and stay focused on your goals.

A digital platform for PR success.

Designed with today’s brands and agencies in mind, Flaunter is an all-in-one digital PR platform that helps you streamline media outreach, boost visibility, and connect directly with journalists, editors, stylists, and content creators.

Here’s how: Flaunter gives you a centralised, branded press centre where all your media assets live - images, press releases, look books and more - available 24/7. No more scattered Dropbox links or back-and-forth email chains. Just a sleek, professional media experience that makes your brand impossible to overlook.

And unlike social media, Flaunter doesn’t rely on algorithms or ad spend. When media log in, they see what’s new and press ready. If you’re consistently uploading high-quality, relevant content, your brand shows up where it counts—without needing a budget boost.

Oh, and did we mention the real time analytics and sample software management? That’s right - Flaunter is more than just a media library. It’s your all-in-one PR assistant, built to simplify your workflow and amplify your impact.

If your brand’s not on Flaunter yet, now’s the time to change that.

Start your free two-week trial and join the hundreds of fashion, beauty and lifestyle brands already using Flaunter to simplify their PR and amplify their presence.

Flaunter makes your brand discoverable, press-ready, and impossible to ignore.

Crafting a Winning PR Strategy for Your Emerging Brand