If you’re ready to launch your new brand, product or latest collection with a bang, and get the editorial press coverage you deserve, then you’ve come to the right place!

At Flaunter, we’re all about empowering brands to succeed in the world of PR, and we’ve got some tips and tricks up our sleeve to help you make your launch a success.

Flaunter - Beautiful online press centre and content management platform for brands, media and influencers

Craft your brand story

Before you launch, make sure your brand story is compelling and tells a tale that resonates with your audience. Your brand story should communicate your unique value proposition and differentiate you from competitors. Think of it as the foundation upon which you’ll build your brand’s message.

Create (and share) high quality visuals

At Flaunter, we know that high-quality visuals are the key to capturing journalists’ attention. Make sure you have an amazing collection of images that showcase your brand, product or collection in the best possible light. Our platform makes it easy for you to upload and share your images with journalists and media outlets.

Research your target market

Do your research and identify the publications and journalists that are the best fit for your brand. Flaunter provides a media database that you can search to find the right contacts for your pitch. Make sure you target journalists who write about your industry or product category, and personalise your pitch to their interests and needs.

Craft your killer pitch

Your pitch should be personalised, engaging, and succinct, and should include all the information that journalists need to know about your brand, product, or collection. Make sure you highlight your unique value proposition and why your brand is worth covering. Flaunter’s media database and messaging platform makes it easy to follow up with journalists and answer any questions they may have.

Follow up and track your pitches

Don’t be afraid to follow up with journalists to make sure they received your pitch and answer any questions they may have. Flaunter makes it easy to track your pitches and see which journalists have downloaded your content. Use this information to refine your approach and improve your success rate.

Follow these steps and you’ll be well on your way to launching your brand, product or collection on Flaunter and getting the editorial press coverage you deserve. Get started on Flaunter today with our 2-week free trial and plans from just $99 per month.


We’re already working with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini, as well as emerging brands. Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom.