PR can be a tricky game. Like everything these days, it’s constantly changing and evolving. It’s as much about who you know as it is what you know. That’s why traditional approaches are giving way to more innovative digital PR solutions. Brands and agencies alike now need efficiency, reach, and impact more than ever. It’s competitive out there… we get it.

Enter Flaunter – an easy-to-use digital PR platform that helps you manage daily tasks, scale your business, and do PR like a pro.

Whether you’re a solo brand, part of an in-house PR team, or anywhere in between, Flaunter is designed to empower your brand and help you connect, collaborate, and communicate with the media in entirely new ways. Upload images to your own digital showroom, visually manage and track samples, and access reports 24/7.

So, if you're already on Flaunter, just getting started, or still considering signing up, here are our top 10 tips to help you transform your PR game and harness Flaunter’s full potential to elevate your brand. Enjoy!

Keep your press centre content fresh and up to date.

Flaunter is a PR platform that operates on a level playing field—what you put in is what you get out. There are no tricky algorithms or budget-driven prioritisation. Instead, when media log in, they’re shown what’s new.

At the very least, make it a priority to regularly update your press centre with press-ready, high-quality imagery. This can include lifestyle shots, campaign visuals, flat lays, or deep-etched product images.

Be strategic with your uploads. You don’t need to add your entire press kit at once, or campaigns from 2020—no matter how iconic they were. Instead, drip-feed your content to control when and how the media sees it. Remove outdated assets and keep your profile fresh, current, and tailored to your evolving story.

Attach press releases to your profile and album

Your images are in the hands of the media—but you’ve also got a great story to tell. With Flaunter, you can attach press releases to both your brand profile and individual albums. It’s a simple way to amplify your brand message and give context to your visuals, helping media tell your story the way you want it told.

If you’ve recently launched a collection in collaboration with another brand, artist, or designer, use Flaunter to tell that story. Create a dedicated album, give it a clear title, and upload the relevant press release along with the supporting imagery and assets.

Use your press centre as your media centre

Make the most of your Flaunter profile by linking it directly to the media centre on your website. This gives journalists and media easy, direct access to your latest imagery, press releases, and brand assets - all in one place.

This helps to facilitate organic discovery – if they’ve naturally come across your brand and wants to learn more, make it easier for the both of you, by sending them straight to the hub where everything lives. Share your profile beyond platform users and keep your brand press-ready 24/7.

Set Up Your Press Enquiries Email to Direct to Flaunter

Whether this is an OOO or automated reply, make Flaunter your first line of response by updating your press enquiries email to direct media to your Flaunter press centre. This ensures journalists can still access everything they need, even when you’re unavailable.

With your imagery, press releases, and product details all in one place, Flaunter becomes a self-serve hub for media, saving you time and keeping momentum going while you're offline.

Control your album visibility

Not everything needs to be public – and with Flaunter, you’re in control. Choose which albums are visible to all media and which ones require a special link. Whether you're previewing a new collection, sharing embargoed content, or tailoring access for select contacts, Flaunter lets you manage visibility on your terms.

Keep some albums public for all media, make others private or invite-only, and share exclusive content with select contacts when needed. It’s an easy way to stay in control of your brand story, while still making the right content accessible to the right people at the right time.

Have multiple team members

With a Flaunter brand or agency profile, you can invite your entire team—whether as admins or view-only users. This means everyone stays in the loop, especially when it comes to messaging, notifications and sample tracking.

No more waiting around for one person to log off so someone else can jump in. Flaunter doesn’t restrict or charge for extra users. Multiple users can access the platform at once, making it easy to manage tasks simultaneously. It’s efficient, effective, and keeps your PR workflow running smoothly.

Build Relationships with the Media Who Download Your Content

Every time someone downloads your content on Flaunter, you get insights into who they are and even where it might be going. Use this data to your advantage - follow up, say thanks, or offer additional info they might need.

It’s a great way to turn a simple download into a meaningful connection and start building genuine media relationships. Don’t forget to add these contacts to your own media list to keep the relationship going beyond the platform.

Use tags strategically.

Tags aren’t just for show; they’re how your content gets discovered. Use relevant keywords, product names, seasons, or themes to make sure your imagery appears in the right media searches. Strategic tagging helps your brand stay visible, searchable, and relevant so your content lands in front of the right people at the right time.

Build a relationship with your account manager.

At Flaunter, we’re here to support you—because your success is truly our success. Once you sign up, you’ll be paired with a dedicated account manager who’ll be by your side every step of the way. Feel free to reach out anytime with updates, new initiatives, or questions. And if you’ve got a fresh campaign, let us know! We’d love to help showcase it—whether that’s through our newsletter, socials, or a special spotlight feature.

Already on the platform but want to learn more? Book a demo call with our friendly team - we’re here to support you every step of the way. No matter what stage you’re at, a demo gives you the chance to discover new features, ask questions, and get tailored advice to make the most of Flaunter. It’s a great way to stay updated and ensure you’re getting the best results possible.

Ready to get started?

Sign up to our free trial and make sure your press kit—images, videos, media releases, lookbooks, and sample collections—is available 24/7. 

If you’re really wanting to level up your PR game and boost your brand’s visibility and credibility, then join the 100s of lifestyle brands already using Flaunter today. Or reach out to our team for a complimentary discovery call: hello@flaunter.com. 

Join Flaunter today and PR like a pro.

10 Exciting Ways to Elevate Your Brand with Flaunter's PR Platform