In the public relations space, Flaunter and Linkby are like the hotspots everyone’s talking about.

We understand that choosing the right PR platform for your brand is more than just a decision; it’s a strategic move. So, if you’re considering the best PR platform for your brand’s needs, read on.

This article provides a detailed comparison of Flaunter and Linkby, equipping you with all the necessary information to make a choice that aligns perfectly with your brand’s unique needs and goals.

What both platforms offer

Flaunter: Flaunter is a diy PR platform designed for emerging and established brands, media and creators. It serves as a virtual PR assistant, press center, digital showroom, content library, reporting dashboard and a gateway to media connections​​. Flaunter is a free service for media, and brands pay a small monthly subscription from $99 per month.

Linkby: Linkby specialises in connecting brands with premium publishers, utilising cost per click (CPC) and cost per impression (CPM) models. It specialises in placing brand content on news and lifestyle platforms, charging only for clicks back to the website or impressions on the content​.

Let’s compare the pair

Flaunter’s features:

  • Versatile PR tool: Suitable for various brand sizes, Flaunter combines the functionality of an online press kit, content library, media database, digital showroom and reporting dashboard.
  • Budget-friendly: Available free for media and creators, it offers brands a contract-free monthly subscription starting at $99, with no hidden fees.
  • Relationship building: Flaunter provides access to over 2,500 media contacts and creators, emphasising long-term, direct communication for enhanced brand awareness and credibility.
  • User-friendly design: Flaunter’s interface is easy-to-use and caters to brands with varying levels of PR experience.
  • 24/7 discoverability: Flaunter’s always-on press center and digital showroom ensure continuous exposure to journalists, editors, freelancers, stylists, influencers and creators.
  • Sample tracking: This feature adds efficiency to brands sending product loans out regularly or managing PR gifts and activities.
  • Data-driven insights: Flaunter’s reporting tools offer valuable metrics on brand engagement, content downloads and editorial coverage.

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Linkby:

  • Content-to-sales conversion: Linkby excels in turning content into sales opportunities by linking high-quality content creators with premium advertisers.
  • Cost-per-click press releases: A cost-per-click model for press releases, allowing brands to pay based on the engagement their content receives.
  • Access to premium publishers: Linkby connects companies with premium publishers such as Buzzfeed, Refinery 29 and Forbes, facilitating high-profile content placement.
  • Performance PR for DTC brands: Specialising in performance-based public relations, Linkby is designed for direct-to-consumer brands, offering dedicated and listicle coverage on major publishers.
  • Full control over publisher selection: Advertisers have full control over selecting the publishers who can write about their content, ensuring alignment with their brand’s target audience and image.

Flaunter and Linkby both offer distinct approaches to PR strategies. Flaunter provides a suite of tools for ongoing brand promotion and relationship building, notable for its direct media engagement and diverse PR functionalities. On the other hand, Linkby is tailored for brands seeking immediate visibility on high-profile platforms, with a model that may lead to varying costs based on engagement.

Making the switch: Flaunter as the ideal Linkby alternative

Flaunter is the comprehensive, user and budget friendly experience you need. Flaunter’s visually rich onlinr press centre, media relations, digital showroom, PR reporting and cost-effective pricing are designed to meet the evolving needs of brands and media professionals. Join Flaunter today. Start your 14-day free trial.

Join the growing number of fashion professionals making the switch to Flaunter. Flaunter isn’t just an alternative to Fashion GPS – it’s the future of fashion PR.

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Join the 1000’s of brands, media and agencies already using Flaunter to PR like a pro.

Image by SHOP BONNY on Flaunter