5 Things the Most Downloaded Flaunter Brands Are Doing
Image from Bondi Active via Flaunter
Ever wondered how the most downloaded brands on Flaunter consistently keep the media coming back for more? Spoiler: it’s not luck. It’s not “media magic.” It’s a handful of simple, smart, PR‑savvy habits that make the media’s lives easier… and make your brand impossible to overlook.
Yes, we’re obsessed with our own platform (fair), and Flaunter does act like your always‑on digital PR assistant. But just like going to the gym, it’s not a one-and-done situation. You wouldn’t expect abs after one Pilates class, and you can’t expect ongoing media coverage from one lonely album uploaded in 2022.
Unlike Instagram, Flaunter doesn’t run on mysterious algorithms — your newest uploads simply show up first. We take care of the heavy lifting, but your page still needs a little semi-regular TLC if you want to stay visible, discoverable, and on the media's radar.
So, whether you're doing DIY PR, using Flaunter as your digital PR assistant, or you’re a seasoned comms pro looking to sharpen your agencies game, these are the behind‑the‑scenes moves our highest‑performing brands swear by (and all consistently do).
They keep their albums fresh, clean and actually up to date
Imagine being a journalist on deadline. You jump onto Flaunter, find a brand with gorgeous assets and exactly the vibe you need… only to realise, after a few minutes you’ll never get back, that the hero product you loved was from 2023 and hasn’t been sold for two years. Cue the eye‑roll.
And here’s the kicker: once that happens, you’re far less likely to return to that brand’s profile. You expect the same outdated experience, so you skip them and head straight to the brands who keep their Flaunter pages fresh, accurate and trustworthy.
Now imagine you’re that brand (we know...nightmare fuel).
That’s why the brands the media return to again and again are the ones who keep their Flaunter profiles tidy and up to date.
They consistently:
Hide old albums
Archive discontinued or out‑of‑season products
Make sure everything visible is actually available or relevant right now
Because nothing kills media momentum faster than a stale image library. Flaunter’s most downloaded brands essentially become mini media havens — quick, clean and reliable places where journalists can grab what they need in under 10 minutes.
And that kind of reliability? It builds media relationships without you sending a single email.
Stressed that you don’t have enough newness to constantly update your Flaunter page? Totally fine. If you’re only releasing one collection a year (or your brand cycles move a little slower), there are still plenty of ways to keep the media engaged.
They share out links to mood boards & albums
Yes, Flaunter makes your content visible and searchable in the image library and brand directory, but our most downloaded brands take it a step further. They actively share their mood board and album links to make it even easier for media to access what they need.
Here are a few simple, high‑impact ways we see brands doing this:
Someone just published one of your images?
Send a quick thank‑you and include a mood board with more relevant shots they can use.
Launching a new collection?
Add your Flaunter album link to your media release so journalists can instantly see and download the imagery — from links that actually work and never expire.
Heading to an event with stylists or media?
Keep a mood board or brand profile link saved on your phone so you can text or email it to new contacts on the spot.
A little link‑sharing goes a long way, and it’s one of the easiest ways to keep your brand top‑of‑mind without constant pitching.
Their images are high resolution (300dpi) .jpegs
After doing an exhaustive audit of our media user’s download habits on Flaunter, we discovered that a high-resolution image is 86% more likely to be downloaded than a low-resolution image. The Flaunter profiles most regularly downloaded from always have hi-res .jpegs between 2-5 MB in their albums.
Pro tip: Always upload JPEG images between 2-5 MB. HUGE images (especially .TIFF files) are regularly skipped over as they are more frustrating to download and convert into a useable format.
For more on best practice for PR images, you can read the guides below:
They add RRP & in-store date information to every image
When the media download an image, it comes packaged with a text file that contains the product details. This makes it seamless for the media to drop your content directly into their spread. It also makes life easy for our pitching team who can only include images with product details in their custom brief edits for media.
Our most downloaded users make sure these details are attached to every one of their images. Oftentimes, the media just don’t have the spare time available to do the searching for the details themselves.
We understand it can be difficult to find the time to add in-depth details to all of your images, so if you can only add the bare minimum, make sure you have your RRP, In-store date and stockist listed OR you can try bulk updating image information with our CSV uploader.
They upload their latest collection imagery before it drops
The media always like to be the first to know about the newest, coolest stuff. Makes sense, right?
You also need to remember that the lead time for a monthly glossy magazine can be as long as 3 months, so having your collection images online prior to their launch to consumers is going to increase the number of media who may want to use your images.
Remember, the only people who can see your images on Flaunter are stylists and members of the media community who have registered an account and been approved by the Flaunter team.
And if you have a campaign you’d like to get in front of the media early — but only want a select few to view it — you can easily adjust your visibility settings and whitelist specific contacts.
They’ve offered a Flaunter login to their media contacts
Do you have a contact in the media who asks you for images every now and then over email? Has a stylist asked to be put on your mailing list so they can see your new pieces? We’re able to set up your regular contacts with media accounts so they can access images whenever they like. We can even set up alerts in Flaunter to shoot your contact an email each time you upload new content so you don’t have to, talk about easy!
If you’d like to invite any media to join the platform, you can use the link below to send them straight to our sign‑up page.
Media Sign-up Link: https://app.flaunter.com/registration/media_member/start
Not on Flaunter?
If you’re tired of wondering how to get featured in the media (without living in your inbox), Flaunter is your always‑on digital PR assistant. Instead of getting lost in a crowded email pitch pile, your brand lives on a public relations platform that journalists, stylists and creators are already using to discover new products, download hi‑res imagery and build stories fast.
Think of Flaunter as your all‑in‑one PR software and brand communication platform in one: a place where you can store your latest collections, share mood board links, update RRPs, track media interest and quietly build real media relationships in the background. Whether you’re doing DIY PR, looking for PR for small business, or just need better PR tools that actually fit how you work, Flaunter helps your brand show up like one of the pros.
Sign up for our 2-week free trial, or reach out to our team at hello@flaunter.com for a complimentary discovery call.
