You’ve got the clicks. You’ve got the downloads. You’ve got some coveted media bites. But if you want to keep that sweet, sweet momentum rolling, you’ve got to maintain your profile and give it some TLC.

Flaunter is your digital PR assistant, your always-on PR software that keeps your brand visible 24/7. But here’s the thing: you’ve got to meet us at the table, and this tends to only work if you keep showing up. The media cycle doesn’t wait, and neither should your profile.

If you’re still showcasing your 2022 Winter Collection, we’ve got news – the media has moved on. Trends evolve, editorial calendars shift, and journalists are constantly on the hunt for fresh, publishable content. Flaunter gives you the tools to stay visible, relevant and ready – but you’ve got to keep your profile in shape.

Here are our top tips how:

Short and Sweet Tips

Keep Your Profile On-Brand

Consistency builds trust. Keep your Flaunter profile fresh and aligned with your brand to make the right impression every time. Use consistent naming conventions, tone of voice, and visual style across your albums and documents. It helps media recognise your brand instantly and builds trust over time.

Update Your Cover Image

Your Flaunter cover image is prime real estate. It’s the first thing media see when they land on your profile or browse the brand directory. So, if it’s still showing last season’s shoot or a product that’s no longer available, it’s time for a refresh.

Swap it out to match your current campaign, collection or seasonal focus. It’s a small change that makes a big impact, helping your profile feel polished, intentional and totally on-brand.

Create a “Media Favourites” Album

Editors love a shortcut. Make life easier for the media by curating a “Top Picks” or “Editor’s Favourites” album. Include your most photogenic, most requested, or most seasonally relevant pieces. It’s a fast-track to coverage and a subtle way to guide journalists toward what you want featured.

Hit Refresh

If a journalist downloads five gorgeous product images from your Flaunter showroom, they’re not doing it for fun — they’re planning to feature your brand. But if they find out those products haven’t been stocked in years, that excitement turns into frustration. And just like that, you’ve lost a media opportunity.

Outdated content doesn’t just waste their time; it damages your credibility. Because chances are, the next time there under a deadline and looking for images, your brand is not going to be the first point of call. If your profile is full of expired collections, incorrect RRPs, or missing stockist info, you’re not just invisible... you’re actively turning media away.

The same goes for your showrooms. If a stylist requests a sample they spotted in your profile from a 2022 collection, sure the coverage might be nice. But let’s be honest: you’ve got a brand new 2025 Resort Collection that deserves the spotlight.

Regularly Upload

One of the best things about Flaunter? No tricky meta-algorithms. No mysterious ranking systems. No “post at 3:17pm on a Tuesday” nonsense. Flaunter is a digital PR assistant and all-in-one PR software that puts your brand assets directly in front of media, side to side with industry giants, no guesswork required.

But here’s the catch: you’ve got to keep uploading. Don’t let your assets collect dust at the back of a digital shelf. Even if your product line isn’t constantly changing, make it a habit to refresh your profile every couple of months.

Drip-feed your content. Break up your albums. Get strategic. Instead of dumping all your skincare into one folder, split it out — moisturisers, serums, masks, SPFs. The more organised and searchable your content is, the easier it is for media to find exactly what they need.

Update your album tags

The media are seasonal creatures, and your tags should be too.

If you’ve ever wondered how journalists find the right content at the right time, here’s the secret: they search by season. And if your Flaunter profile is still tagged “Winter” while everyone’s hunting for “Spring,” you’re basically hiding your best work.

Tagging isn’t just admin, it’s strategy. It’s how you make your content discoverable, relevant, and timely. So, when the seasons change, your tags should too.

Here’s what we recommend:

Swap your tags with the seasons.
When Spring rolls around, update your image tags from “Winter” to “Spring.” It’s a small move that makes a big difference in how your content shows up in media searches.

Repackage your collections.
Got Winter pieces that work for Spring? Great. Don’t leave them buried in last season’s album. Create a new one, title it something like Spring Staples, and then tag it accordingly. This way, you’re not just refreshing your content, you’re reframing it.

Be specific.
Don’t just tag everything “fashion” or “beauty.” Break it down. If you’ve got moisturisers, serums, SPFs - tag them individually. The more precise your tagging, the easier it is for media to find exactly what they need.

Tagging is one of the easiest ways to keep your Flaunter profile working hard for you. So next time the season shifts, take five minutes to update your tags. It’s a tiny task with a big payoff.

Sort Your Documents

Ah yes, the documents section — aka the forgotten assets drawer. We hate to sound like a broken record, but the media simply do not have time to scroll through 22 documents to find your most recent press release or lookbook. If your documents section is starting to look like a digital filing cabinet from 2017, it’s time to hit refresh

Your press releases, campaign briefs, product info sheets are all valuable. But only if they’re easy to find. If a journalist must dig through outdated PDFs to figure out what’s current, chances are they’ll give up before they get to the good stuff.

Here’s how to keep your documents working for you:

Refresh, refresh, refresh.
Archive anything that’s no longer relevant. Keep your most recent press releases, lookbooks and campaign info front and centre. If it’s not useful to the media right now, it doesn’t need to be live.

Attach documents to specific albums.
Did you know you can upload a document directly to an album? That means your press release can sit right alongside the campaign imagery it’s actually about. No more guessing games. No more “which collection is this from?” confusion. Just clean, clear, connected content.

Name your files properly.
“Final_final_v3_pressrelease.pdf” isn’t helping anyone. Use clear, descriptive titles like BrandName_Resort2025_PressRelease.pdf so media know exactly what they’re downloading.

Keep it lean.
You don’t need to upload every document you’ve ever created. Think quality over quantity. Flaunter is your digital PR assistant, not your hard drive.

Want Your Collection to Have One Last Hurrah?

Just because your collection’s been out for a while doesn’t mean it’s done. Sale time is the perfect moment to give your products one last spin in the spotlight — and Flaunter makes it easy to do just that.

Start by prepping a mood board of your best sale pieces. Think: the hero items, the crowd favourites, the ones that still turn heads. Then update your RRPs in Flaunter to reflect the sale pricing. This isn’t just about slashing prices, it’s about making your content timely, relevant, and media-worthy.

Now, hit up the media with a short, sharp release about your sale. Several publications and online news sites run weekly roundups of the best sales and they’re always looking for fresh tips. If your content is ready and easy to access, you’re already ahead of the game.

Ready to Turn Clicks into Coverage? Let’s Talk Strategy.

You’ve got the clicks, the downloads, and a few media wins under your belt — now it’s time to keep that momentum going. Book a free demo call with our team and we’ll walk you through how to:

Optimise your Flaunter profile for maximum visibility
Keep your content fresh, searchable and seasonally relevant
Use tagging, albums and documents like a PR pro

Reach out to our team at hello@flaunter.com for a complimentary demo call.

Not on Flaunter yet? It’s time to change that.

Flaunter is your all-in-one digital PR assistant — built to help brands like yours get discovered, featured, and remembered. From media-ready image libraries to sample tracking and digital showrooms, Flaunter puts your brand in front of the right people, at the right time.

To discover all the goodness Flaunter has to offer, head to our website and see how we can help you do PR, better.

Try it free for 14 days. No strings, no pressure,

Say goodbye to the chaos, it’s time to use Flaunter to PR like a pro.

How To Maintain the Perfect Flaunter Profile