Nowadays, as a brand you’ll have some mandatory boxes you’ll have to tick and a media kit is one of those. As a tool, these guys make it really easy for the media to quickly learn about your brand and access your content. So what makes a perfect media kit and how can you achieve it? Follow our easy step by step guide and we can guarantee you’ll be off to a good start.
So what’s media kit?
A media kit is a tool to make it really easy for the media to quickly learn about your brand and access photos and marketing materials they can use to talk about you.
Way back in the olden-days, (okay, it was the nineties) designers were known to toil for hours curating huge boxes full of expensive printed documents, images, and product samples. Next, I assume they mortgaged their homes to cover the costs of shipping their kits off into the wide blue yonder, resulting (hopefully) in a bit of media coverage.
Here in the 21st century, we’ve got it much easier. While some still argue the merits of a physical media kit for special occasions, most media outlets actually find it easier to learn about your brand in a digital format (thank you, internet!)
The 5 key elements of a media kit
1. A bio/your story: A brief document detailing who you are, where you came from, and what you’re doing (not to mention why you’re doing it!)
2. Your team: If it’s more than just you, talk about your team, their backgrounds and how they got involved with your brand.
3. Company facts: How long has your brand been around? How many pieces do you produce? Where are you located? Where are your products manufactured and sold? Any other interesting facts and figures you can provide are great too.
4. Your contact details and social media profiles: It sounds obvious, but some people forget!
5. Images: High res images of your collections & logos are a must. You could also consider including samples of articles & press coverage by other journalists.
Pro Tip: While it’s tempting to talk up your achievements to look more established than you actually are, journalists are looking for honesty! It’s their reputation on the line if they publish facts about you that are embellished in your media kit. Never underestimate the power of being an emerging designer either, every media professional out there wants to discover the Next Big Thing!
How to deliver it to the people that count
Rather than fighting with large emails and USBs, a more professional method of delivering your media kit is to use your Flaunter account! You can upload your bio and supporting documents alongside your high res images for easy download by media contacts. Not only that, but you’ll be able to track the number of times content has been downloaded, and by whom. Doesn’t that sound so much better than struggling at the post office
To find out more about Flaunter and request a 5 minute demo contact us here.
Image: Qiu Yang