Picture this: racks of vibrant, meticulously designed pieces - each with their own journey and story - ready to make their debut in the fashion scene. You’ve thoughtfully planned which influencers, publications, and media are the perfect match for each style. Five pieces are off to Vogue with a three-week return date, before heading to Harper’s. Meanwhile, three pieces need to be urgently sent to your favourite creator before they jet off to paradise.

Sounds perfect, right? But what starts as an exposure and creative dream can quickly turn into a logistical nightmare. Excel spreadsheets that change formatting with a single accidental click, version histories that don’t quite match what you remember inputting (“Wait, did you change the Excel sheet?”) - suddenly, things aren’t so easy. Keeping track of your precious pieces is often easier said than done. But with Flaunter, those seamless days you’ve been daydreaming about are finally within reach.

Flaunter is an all-in-one PR software - your digital PR assistant for brands of all sizes, whether you're learning how to promote your brand or just looking for the best PR tools of 2025. We’re talking digital showrooms, media galleries, sample tracking, reporting, and a brand directory, all in one place. Amazing, right? And we haven’t even touched on the magic of sample tracking yet.

With Flaunter, say goodbye to messy spreadsheets, forgotten return dates, or awkward follow-up emails. Stay in control and know exactly where each piece is, who has it, when it's due back, and what it’s been used for.

It’s sample management that actually works - with visibility, control, and time-saving automation built in.

Keen to find out more? Keep reading for 11 reasons why Flaunter is the inventory angel you’ve been waiting for.

1. Designed by those that get it.

Flaunter is what it is because it was built by someone who’s been in your shoes – juggling samples, chasing returns, and trying to make magic happen on a deadline. When a fashion publicist grew sick of facing these challenges, Flaunter was born! We've been there and we know the challenges – but stress no more, we've got you covered.

2. Seamless management.

The days of spreadsheets, frantic emails and misplaced samples are OVER. Our digital showrooms and sample tracking features offer a streamlined way to manage your entire sample inventory - for solo brands, larger groups and PR/wholesale agencies. By centralising your sample collection, every piece is accounted for, with details and locations at your fingertips.

3. The art of the digital showroom (warning: it’s beautiful).

Embrace a digital showroom system (ahem, like this one) that not only showcases your collections beautifully but also integrates with our sample tracking tools. This means that when a piece is requested, its journey is logged from the moment it leaves your showroom until its returned, all within the same ecosystem. Convenient? Yes. Game-changing? Absolutely!

4. Transparent lending and returns.

Flaunter simplifies the process of lending out samples to media, influencers and stylists. Through our platform, you can easily track who has what, where it is (in real-time), and when it’s due back. With a traffic light colour system, you can visually stay on top of overdue loans without having to manually crosscheck dates. This transparency ensures samples are returned on time and ready for their next outing. No more “wait, that was meant to be returned three weeks ago!” moments, just calm minds and an even smoother system.

5. Media, stylists and creators already know how to use it.

Have you been thinking about creating your own showroom? Besides the time, money and resources it would take to build that, you’d also have to train all your clients and media how to use it. But with Flaunter, you’ll find most of them already know how.

6. Effortless Integration.

Flaunter is designed to fit seamlessly into your existing workflows. Whether you're a small brand or a large agency, our platform scales to meet your needs, making sample tracking a natural part of your day-to-day operations.

7. Automated alerts are life.

Implement a system of regular check-ins and automated alerts for overdue samples. This proactive approach helps avoid the black hole where samples sometimes disappear into, keeping your collection intact and ready for action.

8. Everyone on the team is invited.

We know sample tracking is a team effort, from the Showroom Manager to the interns. With Flaunter, your whole team is invited. Every plan includes unlimited team members, with custom access levels set by you. Remember that moment when the spreadsheet went haywire because you were all working on it at the same time? Yeah, never again.

9. No lock in contacts

Finding the right system for your business needs is crucial. We are confident you will love Flaunter for sample tracking (our clients that use it couldn't live without it) but if your needs change so too can your plan, with no lock in contracts you can upscale or downscale to fit your needs.

10. Visual representation

It’s no secret that the world of online, digital shopping changed the fashion game - and for good reason. Imagery that helps you envision how a piece fits, moves, and feels can be just as powerful as seeing it in person.

Flaunter brings that same visual magic to PR. With digital showrooms and media galleries, your samples are presented beautifully and professionally, ready to impress editors, stylists, and creators at a glance.

11. Time and money saved, that’s a win.

By going digital and using this feature, you’ll save: 80 hours per month in showroom management, 90 minutes per week in reporting, and the entire salary of an additional hire - Flaunter is your new digital PR assistant (and from just $198 per month, why wouldn’t you?)

Convinced? We thought you might be.

Sign up to our free trial and make the step towards levelling up your sample management. When your samples are organised, you team is empowered, and your brand can shine brighter.

And remember when we said Flaunter is an all-in-one PR platform? That’s right, the magic doesn’t start and stop with sample tracking. From digital showrooms to media galleries, reporting, and beyond, Flaunter is designed to streamline every part of your PR workflow.

To discover all the goodness Flaunter has to offer, head to our website and see how we can help you do PR, better.

Need more information? Reach out to our team for a complimentary discovery call: hello@flaunter.com. 

Say goodbye to the chaos and confusion, it’s time to use Flaunter to PR like a pro.

PR Sample Management Made Easy: 11 Reasons Why You Need Flaunter