Spotlight On: Alexandra Carnovale, Founder of Disclosed Media
An instinct for what captures attention. An understanding of what drives engagement. And a genuine appreciation for storytelling in its most authentic form. For Alex Carnovale, these elements have shaped not only her creative perspective, but the foundation of her business, Disclosed Media.
Built from a desire to create content that feels both considered and impactful, Disclosed Media offers a more personal, hands-on approach to helping brands show up online with purpose. By blending creativity with strategy, Alex has carved out a space where content goes beyond aesthetics—focusing instead on building real connection and meaningful results.
Since launching, her work has spanned an impressive mix of industries, with collaborations across brands such as Vans, Apple TV, GHD, Crocs and E.L.F., alongside large-scale local projects like the Australian Turf Club. Across each partnership, her focus remains the same: to create content that feels aligned, engaging, and true to the brand’s identity.
In this interview, we sit down with Alex to talk through the journey behind Disclosed Media, the relationships that have shaped her career, and her perspective on what it takes to create content that truly resonates in today’s digital landscape.
To start, a quick rapid fire round:
Favourite makeup product: At the moment I’m loving the e.l.f. Halo Glow. it gives the perfect light coverage while adding that glowy, sun-kissed finish.
Go-to 2pm snack: If I’m running around, it’s always Yo-Chi! quick, easy, and hits every time!!
Favourite social media platform right now: TikTok! I love how it allows me to be really creative and experiment with different styles of content. It feels more natural and less curated, which makes it fun to connect with my audience in a more authentic way.
Now, let’s get into it - Could you tell us a bit about Disclosed Media and what you set out to achieve when you started it?
Disclosed Media is a freelance content creation company, created to help brands connect with their audience through authentic storytelling and strategic content. From the beginning, the goal was to offer a more personalised, hands on approach while bringing brand visions to life through creative, engaging, and results driven campaigns.
You've collaborated with some amazing brands, from Vans to Apple TV, GHD, Crocs, and E.L.F.- how do these partnerships usually come together?
Most of my partnerships have come through networking and building genuine relationships within the industry. A lot of my work stems from connecting with people at events and staying in touch, as well as working closely with PR companies and production agencies like Life Without Andy, Max Connectors, and Portobello PR. It’s really about who you know, but also maintaining those relationships and consistently delivering strong work.
Who was your very first client, and how did that experience shape the way you approach your work today?
Bixie colour was my first ever management client. I had known the owner for years before starting as I would be a hair model for them before hand, one day Sheree was doing my hair and I had just finished up at my old social media management job at be seen socials, I was confused on what I wanted to do and Sheree had mentioned she wanted someone to manage her TikTok, so that’s where my freelance journey started, I had managed her TikTok account started from scratch up to 136k followers in 2 years! Without Sheree’s trust in me I wouldn’t be where I am today! I met lots of people, learnt lots of things, it was very trail and error as I hadn’t had much experience yet, but Bixie really shaped my career.
How do you balance creativity with strategy when working with a brand? Any tips for making content both engaging and effective?
I balance creativity and strategy by always starting with the client’s goals and how they want to show up online. It really depends on the brand and the audience they’re trying to attract. For example, with a brand like Vans, the content leans more into an edgy, fast-paced style to align with their identity, whereas other clients prefer more trend-driven content to stay relevant and engaging.
My biggest tip is to make sure your creative direction always ties back to a purpose, content should not only look good, but also connect with the right audience and deliver results.
You were recently contracted by the Australian Turf Club to create social content for their most recent racing season. Firstly, congratulations! How did that partnership come about, and how did you approach creating content for an entire season rather than just a one-off event?
This opportunity actually came through networking. I met the social media manager, Sam, on a content shoot and we got chatting, he mentioned they needed support with social content on race days. Given the scale of those events, it naturally evolved into working across the full season rather than just a one off, which I’m incredibly grateful for.
Approaching a full season meant being more strategic and consistent with content, rather than just focusing on a single moment. It was about capturing the atmosphere, key moments, and building a strong, cohesive presence across each race day while keeping the content fresh and engaging.
With clients ranging from tech, to fashion, to venues - how do you approach creating content that's tailored to each brand or industry?
Before creating any content, I take the time to really understand the brand’s identity, audience, and overall vibe. From there, I tailor the creative direction to complement that, ensuring the content feels authentic and aligned with how the brand wants to show up. Each industry is so different, so it’s about adapting the style, tone, and messaging while still keeping the content engaging and on brand.
You're active across social media both as a business and a creator- what's a trend you're loving right now?
I’m currently loving the bold, oversized text overlays, especially the big yellow writing. It feels fun, eye-catching, and a bit chic at the same time, and it’s a great way to instantly grab attention while still keeping the content stylish.
What's one piece of advice you'd give brands who are trying to stand out on social media today?
My biggest advice would be to stay authentic to your brand and what you genuinely enjoy creating. It’s easy to get caught up comparing or trying to keep up with others, but the most effective content is what feels true to your brand’s personality. Focus on creating consistent content, starting a series, and being relatable within your industry and most importantly, have fun with it.
Is there a dream brand or project you'd love to work on in the future?
I’d absolutely love to work more with luxury and travel clients in the future. Brands like Dior and Luxury Escapes are definitely dream collaborations for me, I love the idea of creating elevated, aspirational content that really captures both the brand and the experience.
If you’re a brand looking to elevate your content and connect with your audience in a more meaningful way, Alex Carnovale is one to have on your radar. You can find Disclosed Media on Instagramhere, or explore Alex’s personal accounthere.
