Each year on World Environment Day, we’re urged to take some time to reflect on the positive steps we can all take – big or small – to care for our planet. Within the fashion and beauty industries, professionals and consumers alike have been embracing a new era of conscious consumerism – one where looking good, feeling good and doing good go and in hand. As conversations around sustainability, ethical production and mindful living continue to grow, more brands are stepping up with innovative practices that prioritise both people and the planet.

At Flaunter, we’re proud to spotlight some of the trailblazers who are leading this shift – brands that pair creativity with care, style and sustainability. From slow fashion labels to brands collaborating with environmental organisations, these brands are finding innovative ways to reduce their footprint and amplify their positive impact.

made by Fressko

As our awareness around single-use plastics continues to grow, so does the demand for stylish, sustainable alternatives - and made by Fressko is leading the way. From design to production and testing, made by Fressko is committed to crafting high-quality, long-lasting products that support a more conscious lifestyle. Their BPA-free, double-walled bottles ensure no chemical leaching, discoloration, or flavour tainting - guaranteeing a safe and enjoyable drinking experience for you and your family. Beyond the product itself, the brand upholds strong ethical values, conducting regular audits to ensure fair and responsible manufacturing practices. And with all that care and intention behind the scenes, you’re left with a sleek, modern drink bottle that looks as good as it performs - proving that sustainability can be effortlessly stylish.

Earthlings United

Earthlings United is redefining children’s fashion with a mission to reduce waste and extend the life of every garment. Founded by Sydney siblings Anna Babidge and Rick McKeon, the brand offers cleverly designed childrenswear that grows with kids - fitting them for up to four years with just two size ranges (3–6 and 7–10 years). Built with extended cuffs, adjustable waists and generous proportions, the pieces are made from 90% organic cotton and coloured using natural mineral dyes. Manufactured ethically in Portugal, Earthlings United proves that sustainable design can be both practical and planet-friendly - helping parents reduce consumption while raising a more conscious generation.

Cuddlies

Cuddlies is setting a new standard in eco-conscious baby care with its award-winning Bamboo Eco Nappies and Bamboo Water Wipes. Designed for sensitive skin and made without chlorine, alcohol or harsh chemicals, these gentle essentials are as kind to babies as they are to the planet. Crafted from sustainably sourced, biodegradable bamboo and ethically produced materials, Cuddlies is committed to reducing environmental impact - one nappy change at a time. As a proudly Australian brand, Cuddlies goes beyond great products by giving back to local communities and supporting reforestation through its partnership with One Tree Planted. For every subscription bundle sold, a tree is planted - making it easier than ever for parents to care for their little ones and the world they’ll grow up in.

Icebreaker

Transparency isn’t just a buzzword for Icebreaker - it’s woven into the very fabric of the brand. From day one, Icebreaker has championed open, honest communication about every step of its supply chain, giving customers full visibility from sheep to shirt. By maintaining direct sourcing relationships, they ensure responsible practices, continuous improvement, and accountability throughout their natural fibre ecosystem. Committed to innovation, Icebreaker actively pursues natural alternatives to synthetic materials, reducing reliance on petrochemical plastics without compromising performance. Their dedication extends to supporting regenerative farming principles, working with merino wool suppliers who promote biodiversity, improve soil health, and sequester carbon - all vital steps toward a healthier planet and a more sustainable future.

Merrow Anam

Merrow Anam is a slow fashion label rooted in sustainability, craftsmanship, and care. Each small collection blends traditional artisan techniques - like embroidery, crochet, and print design - with a thoughtful approach to detail and design. The brand works with female-owned, Fairtrade and SEDEX-certified factories in India, ensuring ethical conditions and fair pay. Through partnerships like ProjectThrive, Merrow Anam also supports women’s empowerment and eco-friendly practices. With a growing focus on natural fibres such as linen, cotton, ramie, and hemp, they aim to transition entirely to organic materials by 2026. Even their packaging is plastic-free and biodegradable - showing that sustainability is truly stitched into their brand.

Porcelain by Brigid McLaughlin

Brigid McLaughlin Porcelain is a shining example of sustainable artistry, dedicated to zero waste and resource innovation. Each piece is thoughtfully crafted using upcycled materials and natural fibres, showcasing a commitment to reducing environmental impact without compromising beauty or quality. Proudly Australian-made, the brand blends traditional artisanal techniques with modern sustainability practices, creating timeless porcelain products that honor both craftsmanship and the planet. With every creation, Brigid McLaughlin Porcelain proves that elegance and eco-consciousness can go hand in hand.

Look Good, Feel Good, Do Good: Our Sustainable Brand Spotlights for World Environment Day