If we had a dollar for every person we’ve encountered over the past few months who’ve said, “I’m heading off to Europe in June!”, we’d be rich. With the weather in Australia well and truly shifting, and we’re in for what seems like a month’s worth of rain in just one week, it’s no wonder everyone is heading off for a dreamy European getaway.

We’ve got you covered with our ultimate guide of everything you need for your summer suitcase, with press-ready images available for download from your favourite brands.

Whether you’re curating a media guide yourself, heading off for an adventure or a bit of both, we’ve rounded up some of the top euro summer wardrobe essentials to make sure you’re prepared for every part of the trip – from beach days to sight-seeing, and everything in between.

Before we get into it though … here are our top tips to prep for the Euro Summer grind with Flaunter – whether you're a brand, media, or agency.

For brands and agencies:

Round up your content into mood boards. It's the easiest way to curate image collections for media.

Make sure your press centre is fully up to date. Flaunter gives you one central location to store, organise and manage all your images.

Upload high-quality flat lay images. These are a go-to for media and help your products stand out.

Don’t forget to add Euro Summer tagging to your content – this helps your brand get discovered during seasonal searches.

For media:

Use the Flaunter dashboard to build your packing guides. Instantly access full product and credit details and download images on-demand – even moments before deadline.

Easily search by vertical – whether you’re writing about fashion, beauty, or accessories, find what you need fast.

Post a call out to let brands know what stories you’re working on – they’ll send you relevant content directly.

For creators:

Heading off on your Euro summer adventure? Post a call out and let brands know where you're going, your travel dates, and what you can offer. Think audience insights, content ideas, or product placement opportunities.

Beach Bound

Heading to the beach in Europe isn’t just a fashion statement – it’s often a strategic mission. Whether you’re navigating the narrow lanes of Positano or hopping on a tram to the Croation coast, preparation is key. If your stay includes the luxury of a beachfront Airbnb or hotel, quick returns for forgotten items are no big deal. But for most travellers a day at the beach means being out for hours. This means every item you pack matters.

Whilst bikinis and one pieces understandably take centre stage in most suitcases, let’s make sure we’re championing the often-overlooked essentials. From comfy slides to SPF lip-gloss and a beach cover-up that works just as well for lunch as it does on the lounger, it’s these little extras that make all the difference.

All images available via Flaunter
Products featured: (Bohemian Traders | Fleur Belted One Piece in Black | RRP 290), (Medley Jewellery | Starfish Stud Earrings in Gold | RRP 179), (Mayde | Cellito Towel-Multi | RRP 129.95), (Brixton | Matteo Straw Hat in Bone | RRP 99.95), (The Quick Flick | SPF 50 3 in 1 Water Melon Lip Oil | RRP 20), (Bohemian Traders | Fleur Sarong in Black | RRP 290) , (Brixton | Lace Cover Up Dress in Whitecap | RRP 119.95), (Archies Footwear | Peach Slides | RRP 60), (Bondi Active | Swim Top | RRP 70), (Bondi Active | High Rise Swim Bottom | RRP 70), (Edblad | Beach Necklace | RRP 49), (Merrow Anam | Beau Short | RRP 230), (Rhodin Collection | Smokey Topaz | RRP 79), (Kappahl | Tote Bag | RRP 56), (The Quick Flick | Quick Mist 3 in 1 Mist | RRP 26)

Dressed for Dinner

We all know the feeling - getting ready with your friends to head out for dinner after a day at the beach. Refreshed from a shower on your sun-kissed skin, music playing from someone’s phone and the familiar phrase “what are you wearing?” on repeat. Those dreamy dinner spots you’ve been pinning and saving for months? You’re finally heading to them - and you need outfits that rise to the occasion.

This year, dressing up for dinner is all about complementing the glow you’ve gotten throughout the day. Think bright, lightweight linen and silk outfits that move with the breeze and let you breathe. The palette? Light blues, coral hues and floral numbers that match the match the surroundings of your Mediterranean getaway.

With often limited space in our suitcases, packing for a European summer often means picking a few statement pieces that give you bang for your buck. Colourful statement earrings and jewellery are always a must, and a set of heels that will compliment any outfit. Because the best part of European summer evenings? You never know where they might take you.

All images available via Flaunter
Products featured: (Merrow Anam | Ivy Top | RRP 225), (Naked Sole | Freya Mid Heel in Burgundy | RRP 189.95), (The Makeup Studio | Sunshine Blush | RRP 38), (St. Tropez | Sunlight Bronzing Tint | RRP 34), (Merrow Anam | Ivy Skirt | RRP 280), (Edblad | Rainbow Necklace | RRP 76), (Leo Lin | Kaelyn V Neck Mini Dress Garden Print in Baby Blue), (Olga Berg | Rosita Rosette Frame Bag | RRP 129.95), (Maison Margiela x Gentle Monster via Marais | Monster Sunglasses | RRP 500), (Medley Jewellery | Garnet Multi Gemstone Curve Huggies in Gold | RRP 149), (Bohemian Traders | Stripe Circle Skirt | RRP 260), (Bohemian Traders | Bouquet Mini Shift Dress | RRP 260)

Chic Sightseeing

Exploring the beautiful coastlines or bustling cities of Europe means balancing comfort with style. While we often rush to buy those statement pieces - the ones that you always remember, “Yes, I was wearing this that night” - it’s the everyday essentials we pack that truly make your trip. Comfortable yet chic outfits that will take you from early morning sightseeing to a relaxed dinner, that don’t give you chaffing, blisters or the dreaded “I wish I packed differently” moments.

Oh, and of course, don’t forget the little things that protect you on those 40-degree days in Rome - a hat, moisturiser, and lip gloss will go a long way to keep you feeling refreshed and ready to take on whatever the day throws your way.

All images available via Flaunter
Products Featured: (Jac Cadaeux | Breton Top | RRP 110), (Bohemian Traders | Tailored Patch Pocket Short in Mid Blue | RRP 189.95), (Bohemian Traders | Crochet Mini Bag in Rainbow Stripe | RRP 160), (Brixton | Big B Medium Profile Cap | RRP 49.95), (Bubble | Slam Dunk Hydrating Cream Moisturiser | RRP 28), (Desigual | Denim Jogger Sneakers | RRP 375), (Rhodin Collection | Honey Pool Aviator | RRP 89), (Louenhide | Lily Wallet in Navy | RRP 39.95), (Bohemian Traders | Elastic Waist Track Pant | RRP 240), (Brixton | Eden Smocked Top in Off White | RRP 89.95), (Merrow Anam | Merrow Mini Skirt | RRP 250), (ACO | Soft Shine Lip Balm), (Kasmiri | Cloud Cashmere Fringed Scarf in Blush Pink | RRP 325)

Active Adventures

When we picture a Euro summer, we often think of those days spent lounging on the beach, barely moving and sipping on an Aperol spritz. But let’s not forget those travel days, hikes, or bike rides that are just as much a part of the adventure. A couple of good sets of activewear, a sun-protective hat, some extra-comfy sneakers, and a reliable water bottle to keep you hydrated are just as essential as your beach essentials. These additions ensure you can seamlessly transition from one adventure to the next. After all, a Euro summer isn’t just about lounging; it’s about soaking up every moment, from the active days to the relaxing ones.

All images available via Flaunter
Items Featured: (Bondi Active | Vintage Wash Crop | RRP 50), (Made by Fressko | Limoncello Move 660ml Insulated Drink Bottle | RRP 54.95), (Bondi Active | Half Moon Cross Body Bag | RRP 65), (EDERA | Margaux Milk Avan and Grey Lens | RRP 310), (Bondi Active | 6CM Bike Short | RRP 80), (Vivier | Sheer SPF 30 | RRP 65), (ECCO | Biom Infinite | RRP 359), (Bondi Active | Baseline Tee | RRP 60), (Icebreaker | Women Merino Blend Cool Lite Speed Tank Fusion | RRP 129), (Bohemian Traders | Frankie Plaid Bucket Hat | RRP 130), (Icebreaker | Women Merino Seamless Active Tights | RRP 219),(Tuttofare | Natural Deodorant Eucalyptus & Mint | RRP 20), (Icebreaker | Women Merino Blend Zone Knit Speed Shorts | RRP 139)

Are you a brand with products perfect for the Euro summer suitcase?

Join Flaunter and get your content in front of top media. Flaunter is a PR platform loved by both brands and agencies, giving journalists, editors, and creators instant access to hundreds of high-res, ready-to-publish images across fashion, beauty, lifestyle, and more. Whether it’s a beach bag, bold accessories, or skincare that shines in the sun, media are searching daily for the next product to feature - make sure it’s yours.

Plans start from just $99/month, making it the perfect fit for emerging to global brands (and their agencies) ready to streamline PR and boost visibility.

Not on Flaunter yet?

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The Ultimate Euro Summer Media Guide