If you’re a business owner or manager, you might be wondering whether (or why) you should start using marketing and pr software platforms. Well, wonder no more!

There are a lot of benefits to using these tools – and they’re not just for big companies with lots of resources. In fact, they can help you save time and money while also increasing your reach and success rate. If you’re wondering how marketing automation software works or what it does for businesses like yours, read on!

What is marketing and PR software, and how can it benefit your business?

Marketing and PR software tools help businesses succeed at marketing by executing campaigns, targeting their audiences, converting leads into customers and tracking the success of these efforts. They’re basically anything that makes doing your job easier (and faster). You can use them to automate mundane tasks, like scheduling emails or social media posts; or you can use them to bring in new clients through targeted marketing campaigns. These tech tools can help you manage your marketing and PR efforts more effectively, so you can focus on growing your business instead of managing its online presence.

Here are just five reasons why every company needs a marketing tech platform:

Flaunter marketing tech software for brands

It can help save you time.

Marketing and PR software can help you do more for your business. Martech platforms save you time and increase your efficiency by allowing you to automate processes that would otherwise be time-consuming and repetitive. The more time you spend automating, the more time you have to focus on other important aspects of your business, like creating content, sales strategies or managing your team.

You can also save time by centralising all your content, videos and documents in one place – say goodbye to sending out a new (expiring) link every time someone asks for something. Flaunter notifies you every time a customer looks at your brand, who they are, where they’re from and if they’re going to publish your content.

It gives you data that you can understand and use.

You might not realise it, but the tools you use to market and promote your business are actually giving you access to a ton of data. And that data can help you make some pretty important decisions about how to run your business. You can use marketing tech to track the performance of your ads, emails, and other digital assets so that you’ll know which ones are working best (and where) at any given time.

Marketing tech is also designed to be easy to use so that anyone – not just IT specialists – can access it. Understanding how your audience engages with your content and using this information to make better business decisions in the future is key.

It can save you thousands (and thousands).

The old saying, “Time is money,” isn’t just a cliché – it’s true. If you’re spending hours manually sending out your social media posts and PR content, and updating your website, you’re wasting money. You could be doing something else with that time that would make you more money!

Online Marketing and PR software tools provide an excellent way to cut costs on things like hiring a large team of in-house marketers or buying expensive ads. Instead of spending all of your hard-earned cash on outsourcing your marketing and PR efforts, why not use the tools available online? They’ll be just as effective (if not more) and can also help you identify new opportunities for revenue that wouldn’t have been possible without it.

It means your brand is available 24/7.

Being available 24/7 is no longer a luxury – it’s a necessity. And the best way to be available is to be everywhere at every time. And that’s what marketing tech platforms can do for your business.

You can use them to create a consistent brand experience across all channels of communication – and then use that consistency to build trust among your target market. Brands are currently saving hours every day by being readily available to media on demand with Flaunter.

It’s a no-brainer for all brands, big and small.

If you’re not using a PR or marketing tech platform, then you’re missing out on a whole lot of opportunities. You don’t have to be an expert in social media or content marketing to get started. You don’t have to have a big budget and a team of people working for you. And most importantly, you don’t have to spend hours each day trying to figure out what your next move should be.

A marketing tech platform is designed to make things easier for businesses like yours.

Streamline all of your marketing efforts into one easy-to-use tool that allows you to easily manage all aspects of your brand’s performance: From advertising campaigns to customer service issues and everything in between. By doing so, they allow you to be more efficient in your efforts and maximise your ROI.

Marketing and PR is difficult. It’s a lot to keep track of, and it’s easy to get overwhelmed. But it doesn’t have to be that way! There are lots of online tools out there that can save your business money, time, and headaches. Like Flaunter – an Australian-owned and run marketing tech and PR tool that gives you access to all of your PR and marketing data in one place.

Image via Givenchy

Start your Flaunter free trial