Picture perfect or perfect picture? When it comes to visual content, media outlets and publishers are on the hunt for the latter. And they’ve found the answer in deep etched imagery.

This powerful technique provides clarity, consistency, versatility, and an eye-catching focus that sets it apart from traditional campaign or lookbook photos. So, why are media outlets ditching the norm for this ghostly good look? Let’s dive into the reasons why deep etched imagery is the preferred choice for visual storytelling, and why your brand can’t afford to skip out on this trend.

First off, let’s define what deep etched imagery actually is. Deep etched images are product photos where the background is removed, leaving only the product itself in the frame. This type of imagery is essential for any brand that wants to showcase their products in the best possible light and secure more press coverage by both print and digital media outlets. Providing deep-etched product images can make all the difference in whether or not a journalist decides to publish your product.

Here are 5 reasons why media need deep etched imagery, and why your brand needs to invest in it:

Flaunter - Beautiful online press centre and content management platform for brands, media and influencers

It Saves Time For Media

When media outlets receive high-quality, deep etched images, they don’t have to spend time and resources removing the background themselves. This saves them time and allows them to focus on what they do best – writing about and promoting your brand.

It Highlights The Product

With deep etched imagery, the product is the star of the show. The background is removed, allowing the product to take center stage and be the focus of the image. This is especially important for product-focused media outlets, as it allows them to showcase the product in the best possible light.

It’s Versatile and Easy To Manipulate

Deep etched product imagery can be used in a variety of different contexts, from product pages to email marketing campaigns to social media posts. It’s a versatile image type that can be used in many different ways to promote your brand. Because the background has been removed, deep etched product imagery is also easy to manipulate and resize.

It Makes Your Brand Stand Out

With so many brands vying for media attention, you need to do everything you can to stand out. Providing media with high-quality, deep etched images can help you do just that. It shows that you’re a professional brand that takes your image and product presentation seriously.

Plus, we’ve heard of media choosing to feature a different brand purely because they had uploaded their etched imagery to Flaunter when their first option didn’t.

It Shows That Your Media Friendly

When you provide media with the images they need, it shows that you’re media-friendly and easy to work with. This can lead to more media coverage and positive relationships with journalists.

It’s Great For Close-Ups

Deep etched imagery allows for close-ups of the product, showcasing the details and quality of the product. This is especially important for beauty and lifestyle products, as audiences (potential customers) want to see exactly what they’re buying.

It’s also more eye-catching than other types of images, as the focus is solely on the product. This can help increase engagement and conversions, as customers are more likely to click on and purchase a product if it’s presented in a visually appealing way.

By providing media with high-quality images, you can increase your chances of getting more press coverage, and make your brand stand out in a crowded marketplace. So, what are you waiting for? Start uploading your deep etched imagery to Flaunter today!



We’ve already worked with huge names like Hugo Boss, Bec + Bridge, Sarah & Sebastian, Kate Spade and Billini. Start getting more exposure for your brand by using Flaunter’s digital PR press centre and showroom

Image by Azure Tan.