PR is for more than just marketing. It’s for more than just press releases and social media posts. It’s for more than just getting your name out there.

PR is the difference between being a small business and being a big deal.

The focus of your PR activity should be on more than just getting your name in front of people. It’s about making sure that when someone sees your name, they know exactly what it means and why it’s important to them. That means taking the time to understand where you come from and how you got where you are today so that you can tell that story in a way that resonates with the right people at the right time.

If you’ve got a pretty good idea of what PR can do for your business (increase brand awareness, more visibility, attract new customers) but have been putting it off because it just seems like so much work, we’re here to tell you why it’s time to get serious about PR. 

Press / Influencer coverage increases sales

It doesn’t matter what industry you’re in (fashion, beauty, design, interiors, travel, kids, destinations), getting your brand published can have a dramatic impact on your sales. If you’re a small or established brand looking to grow your business, getting coverage in a variety of media outlets and online publications is one of the best ways to do that. Make your brand discoverable to media, influencers and stylists. 

High visibility = more new customers shopping with you

PR gives customers an insight into how your brand thinks about itself – and can help them decide whether or not those values align with their own. When people see that their favorite journalists, bloggers, and social media influencers are talking about your company, it makes them more likely to check out what you have to offer!

It’s cheaper than traditional advertising and reaches a wider audience

In a world where we’re constantly being bombarded with ads, it’s hard to imagine that anything could be less effective than traditional advertising. But it is! PR is a cost-effective way to reach a wide audience. You don’t need to spend much money to get your message out there. A good PR campaign will help you get more exposure, which can lead to increased sales, brand awareness, and new business opportunities.

Your brand is presented in the best possible light

PR makes your company seem bigger than it is by showing off your achievements and successes. When journalists are writing about your brand, they’re not just telling readers what you do. They’re also showing off your achievements and successes to their audience -which means you get to show off too!

There are plenty of tools available that make PR easy

Like Flaunter! Online marketing and PR software platforms can save you some serious time and effort, as well as increase your opportunities to be discovered and published. Flaunter offers media, influencers, stylists and content creators a discovery tool to find new brands and products, request samples and download hi-res content. For brands, you can showcase all your content in one easy-to-access place, experience 300% more coverage, see how your brand is performing with data and insights, track samples and gifts. Try it for free today.

It’s just as effective (often more) at growing your brand as social media

Who wants to spend all day on Instagram, Facebook, TikTok, Snapchat, Pinterest (all the platforms!) trying to get people to follow them? And what if you do all that work, and then…nothing happens? It’s a lot of time and effort for no payoff. PR can be just as successful as social media, if not more, in boosting your brand awareness, growing your new customer database, and increasing sales and revenue. You’ll be able to build relationships with people who care about what you’re doing, which means they’ll be more likely to share your story with their followers than if they were just seeing an ad on Facebook or Instagram.

Plus, the effects of PR last longer than those of social media campaigns or traditional advertising, so they will continue paying off long after they’ve ended.

More organic traffic will visit your website

PR is the secret sauce that makes your website more attractive to search engines and therefore more likely to rank well in organic search results. Organic traffic is free, which means that if you have an ad budget, you can use it for other things. Plus, when people come to your site organically, they’re more likely to be interested in what you have to say, so they’ll be more likely to convert into a customer. And even if they don’t buy anything from you this time around, they’ll remember your brand and come back when they’re ready. 

Images via Leo Lin

Beautiful digital press centers, content management & seamless sample tracking