Why Your PR Agency Needs Digital Showroom and Sample Management – Now
Image from Bohemian Traders via Flaunter
If you’ve ever lost a sample mid-campaign or spent hours buried in spreadsheets trying to figure out where your products are, you’re not alone. Sample management in public relations is notoriously chaotic. One missing item can derail an entire media opportunity, and in an industry built on timing and visibility, that’s a risk no agency can afford.
And when you’re an agency managing multiple clients? The pressure is even more intense. You’re not just looking after your own brand, you’re responsible for someone else’s. Their products, their reputation, their media moments. One misstep, and it’s not just your campaign that’s affected, it’s theirs too.
So, what’s the solution?
It’s time to move beyond manual logs and outdated spreadsheets. PR agencies need a system that’s both sophisticated and simple – one that keeps up with the pace of modern media and the demands of global outreach.
The Problem with Old-School Sample Tracking
Let’s be honest: spreadsheets weren’t designed for PR. They’re clunky, prone to human error, and one wrong click can send you into a spiral of “what did I just delete?” or “why is this cell suddenly pink?” Not to mention, they’re not exactly easy on the eyes. You can’t add images neatly, they’re a pain to navigate, and don’t even get us started on the chaos when multiple people are editing the same sheet. Cue the accidental overwrites, version control nightmares, and passive-aggressive comments in the slack.
And when you’re an agency managing samples for multiple clients? You’re not just tracking your own inventory - you’re responsible for someone else’s. This is where traditional tools fall short. PR professionals need more than just a spreadsheet—they need a sample management software that’s built for the pace and precision of modern media relations.
What Modern Sample Management Should Look Like and Why It Matters More Than Ever
Imagine a system where:
Media, stylists, influencers, and creators can browse your sample collections online, anytime.
You know exactly what’s available, what’s out, and what’s overdue – in real time.
You receive instant notifications when someone requests a sample.
You can generate detailed reports on sample activity with just a few clicks.
This isn’t a wish list. It’s what modern PR agencies should expect from their sample management software. Flaunter does exactly that, nothing thing gets lost, delays are minimized, and your PR campaigns run smoothly.
And in today’s fast-paced media landscape, samples are more than just products – they're a brands ambassador. They need to be where they’re supposed to be when they’re supposed to be there. And you need to know exactly who has them, how long they’ve had them, and when they’re coming back.
Whether it’s a stylist prepping for a shoot, an editor curating a feature, or an influencer planning content, your samples are constantly in motion.
The Power in Going Digital
A digital sample tracking system doesn’t just save time – it transforms your workflow. Agencies using modern public relations tools report saving up to 80 hours a month and reducing sample loss by 98%. That’s time you can reinvest into your other PR efforts (and we know, there’s a lot of them).
Think of your digital showroom as the heartbeat of your PR strategy. It’s where your samples live, where media discover your brand, and where you manage everything from loans to returns. Organise your samples into racks – by category, season, or campaign – and make them searchable with custom tags.
Want to know how many summer dresses were sent to Vogue last month? A couple of clicks and you’ve got the answer.
Need to track how many samples were gifted to influencers this quarter? Done.
Want to measure how often a publication requests your products? Easy.
Finding The Right Software - Meet Flaunter
So, we’ve told you the why — now let’s talk about the how and with what.
Meet Flaunter, your all-in-one PR software, and digital PR tool built for modern agencies. Flaunter combines a digital showroom, real-time inventory tracking, and automated PR reporting into one powerful brand communication platform.
Flaunter was designed by someone who gets it — a fashion publicist who lived the sample struggle firsthand. Tired of chasing returns, juggling spreadsheets, and sending frantic emails, she created a solution that centralised everything into one streamlined system. And that’s exactly what Flaunter is today: a powerful public relations platform that helps you manage samples, showcase products, and get media coverage, all in one place.
Whether you’re a solo brand or a full-scale agency, Flaunter’s digital showroom lets you present your collections beautifully while integrating seamlessly with sample tracking. Every loan is logged, every return tracked. You’ll know who has what, where it is, and when it’s due back, all in real time. Flaunter’s traffic light system makes overdue samples easy to spot. No more “wait, wasn’t that due back three weeks ago?” Just clarity, control, and calm across your entire team.
For a full breakdown of what Flaunter’s sample management software and digital PR tools can do for your team, check out these blogs next:
PR Sample Management Made Easy: 11 Reasons Why You Need Flaunter
How to Master Your Sample Management
Convinced? We thought you might be.
Sign up to our free trial and make the step towards levelling up your sample management. When your samples are organised, your team is empowered, and your clients’ brands can shine brighter.
To discover all the goodness Flaunter has to offer, head to our website and see how we can help you do PR, better.
Need more information? Reach out to our team for a complimentary discovery call: hello@flaunter.com.
Say goodbye to the chaos and confusion, it’s time to use Flaunter to PR like a pro.
