THE FLAUNTER BLOG

Flaunt It

We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.

Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

What is the Circular Economy and What Does it Mean for Your Fashion Brand?

We’re all guilty of feeling the dopamine rush that comes from a fast fashion purchase that we know will only be worn once before it either disintegrates or goes out of style. However, the way consumers shop is changing, with more than half of us indicating we’d stop shopping from brands who can’t demonstrate their sustainability clout.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

Is PR worth it?

Are you even a PR professional if you *haven’t* had this conversation with clients or your boss? Big and small brands want to know they’re getting the best bang for their buck when it comes to marketing their products, so while you know it’s worth it, here’s a few thoughts you can share when you need to be PR’s hype-girl.

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Marketing & PR Tips Kayley Macgonigal Marketing & PR Tips Kayley Macgonigal

Crisis Communications 101

It seems right now that there’s a company in crisis every other day. From high profile company layoffs to cancel culture, to Elon Musk putting his foot in it yet again, the internet has ratcheted up the frequency and speed with which a crisis can take hold.

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