THE FLAUNTER BLOG
Flaunt It
We share industry insights and interviews, PR and marketing trends and advice, as well as tips for brands, agencies, media and creators using Flaunter.
6 things we’ve learned about PR from Amazon’s Making the Cut
Is anyone else as addicted to Amazon’s Making the Cut as we are? And not just for Heidi Klum’s #fashun, featuring huge puffer jackets and thigh high boots, but for the truth bombs being dropped on the contestants about the power of PR.
How to Write the Ultimate PR Resume | What Brands and Agencies are Looking For
We’re in the middle of the great reshuffle and those in the PR industry are rethinking what they want out of their careers. While there’s no doubt it’s a candidates market right now, with plenty of opportunities to negotiate, how do you stand out and position yourself as the perfect fit for your dream role?
How to Keep Your PR Employees Engaged Through The Great Resignation
There’s a whole lot of conversation happening right now about The Great Resignation or The Great Reshuffle – whatever you call it, employee’s expectations are changing and they’re ready to make the call if their workplaces aren’t stepping up to the plate.
What is the Circular Economy and What Does it Mean for Your Fashion Brand?
We’re all guilty of feeling the dopamine rush that comes from a fast fashion purchase that we know will only be worn once before it either disintegrates or goes out of style. However, the way consumers shop is changing, with more than half of us indicating we’d stop shopping from brands who can’t demonstrate their sustainability clout.
Is PR worth it?
Are you even a PR professional if you *haven’t* had this conversation with clients or your boss? Big and small brands want to know they’re getting the best bang for their buck when it comes to marketing their products, so while you know it’s worth it, here’s a few thoughts you can share when you need to be PR’s hype-girl.
Not Releasing Quarterly Collections? Here’s How to Keep the Media Calling
Sustainability is no longer just a buzzword for fashion brands, with consumers voting with their wallets for brands that are committed to making a real difference to the world we live in.
Crisis Communications 101
It seems right now that there’s a company in crisis every other day. From high profile company layoffs to cancel culture, to Elon Musk putting his foot in it yet again, the internet has ratcheted up the frequency and speed with which a crisis can take hold.
How To Get Your Talent Media-Ready
Whether they’re prepping for a podcast spot, fronting a press conference or just having a chat to the local paper, it’s important for your talent to represent your brand well.
Now Trending: #Unboxing - How to master the art of PR & Influencer Gifting
Media and influencers have been an important part of the fashion, lifestyle, and beauty industry for years. As brands have grown more sophisticated, so has their approach to getting the word out about their products.