From the likes of guerrilla style campaigns leaving fake parking tickets on Sydney-siders’ cars in Bondi to Maybelline’s AI-generated mascara wand adding eyelashes to buses, PR tactics this year were innovative, out-of-the-box, sometimes controversial, and set the bar high for brands planning PR stunts in 2024.

From established global companies to start-ups and emerging brands, businesses of all sizes rely on the expertise and creative vision of PR professionals to navigate the complex landscape of media relations.

Amidst the endless surge of lifestyle brands and retail products, the rules of engagement have evolved. It’s no longer enough to simply offer products. Now it’s about creating an experience that etches itself into the memory of those fortunate enough to partake. But who are the first to partake in these remarkable brand experiences? Usually, influencers.

In times of economic uncertainty, businesses, especially small ones, face a unique set of challenges. With spending down and uncertainty looming, maintaining a strong brand presence might seem like a distant luxury rather than an immediate necessity. However, that’s where Public Relations (PR) becomes a powerful ally for small businesses navigating through economic hardships.

Beyond the facade of likes and shares lies a powerful realm of strategic storytelling, credibility building and genuine connection that truly propels brands forward. Which is why social media isn’t enough for your brand to succeed.

The PR world can be tricky to navigate if you’re new or haven’t yet established strong relationships with the media. And that’s where Flaunter becomes like your very own digital PR assistant, already armed with the best media contacts and relationships.

Riding the wave of success requires more than just a sleek website and a snazzy logo. It demands a powerful, coordinated effort integrating Marketing and PR strategies. When you combine them strategically, there’s no limit to what your business can achieve.

We meet with brand managers and PRs every day. And one thing we always love is that very first conversation where they share their brand story. There’s something so special about listening to the owner of a small business or a PR manager talk about the who, what, when, where and why of their brand. There’s a sparkle in their eyes, a cadence to their words and an undeniable passion. It’s truly one of the most inspiring parts of our day – and it reaffirms the importance of storytelling in the world of PR and branding.

We’ve all been here – you’re reading an intriguing article online. You scroll through the content, captivated by the words but also by the stunning images, engaging videos and infographics that bring it to life. It’s an immersive experience that doesn’t just inform but deeply involves you in the story.

If you haven’t already discovered this fabulous new fragrance brand, prepare yourself for an olfactory revolution. The BETTER Brand is rewriting the rules of scent, bringing you the ultimate sensory escapade with unparalleled innovation and a deep-rooted dedication to eco-fabulousness.

They say that timing is everything, and in the world of PR, ain’t that the truth! Just like a well-executed wink or a perfectly-timed witty comeback, the moment you choose to unleash your PR content can make all the difference.

You know that thrill when you’re flipping through your favourite magazine or scrolling your go-to website, and there’s a full feature on that brand you’ve been low-key obsessing over? Let’s dive into why that kind of media feature is EVERYTHING for brands today.

If you’re like us, you’re being bombarded with millennial-era content right now – and kinda loving it. This nostalgia has got us thinking about the evolution of public relations (PR).

This lady needs no introduction, but just because her bio sounds so sizzling, we’ll do a short one anyway.

Zoe Weldon is one of the radest chicks we know (she’d also high five us right now for incorporating the word Rad in a post, that’s if she wasn’t busy riding her cute blue bike around Manly). Her client list reads Lululemon, Eat Fit Food, The Farm, Smack Bang Designs…Woo!

We know this time of year can feel overwhelming, thinking about all the things on your to-do list and wanting to make sure you've covered everything off so you can actually enjoy your break.

Navigating media relations can feel a bit like crafting the perfect text message: too short and you're dismissive, too long and you risk overwhelming them. It’s all about striking the right balance. While knowing the right people is a good start, genuine, strategic engagement is the key to sustained media success.

Step into the universe of textiles and meet Belinda Gallo, the Co-Founder of IN THE SAC. With over two decades in the industry, Belinda, or "Belle" to those lucky enough to know her, is here to share her insights, journey and the creative vision behind her brand.

If you're in public relations, you already know the sample management struggle is real. One mishap can throw off an entire campaign. So, isn’t it time we ditch the chaos of spreadsheets for something smarter...

...To a system that's both sophisticated and simple. Enter Flaunter’s Sample Tracking and Digital Showroom, the power couple every PR agency needs to shine.

Ever found yourself at a stale PR event nibbling on canapés while listening to a forgettable keynote? Yeah, we’ve all been there. But today, we're switching gears.

Welcome to your definitive guide to PR events that not only spark conversations but ignite movements.

Can you hear it? The distant jingle of holiday tunes and the calendar pages flipping faster towards the end of the year. It might seem tempting to kick back and coast into the new year - but hold that thought.